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Corporate Websites In The Emerging Digital Environment 20081125

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Hallvarsson Halvarsson
Hallvarsson Halvarsson

The corporate website is dead - long live the corporate website! Presentation held at the Italian H&H Webranking Awards Ceremony in Milan November 25 2008.

BusinessTechnologie
1 von 21
Corporate websites in the emerging digital environment Staffan Lindgren Executive partner
Corporate communications are evolving Nowhere is it clearer than on the corporate website
The corporate website is dead Long live the corporate website!
4 fundamental changes ,[object Object],[object Object],[object Object],[object Object],2008-11-25
The corporate website is no longer the center of universe
1996 2008-11-25
2008 2008-11-25 Search Portals Social networks Video Blogs Virtual worlds Wikis
Communication is moving towards real time Higher demands on content and updates on the corporate website
Your website is not where the action is 2008-11-25 ,[object Object],[object Object],[object Object],Source: Google Trends 56.725 50.684 During last 3 months: 11 % decrease in visits to the corporate website according to webanalytics
Communication has moved outside the corporate website
2008-11-25
2008-11-25
2008-11-25
Content will be in more media types and more channels than ever before
2008-11-25
2008-11-25
2008-11-25
2008-11-25
Is the corporate website dead?
Long live the corporate website! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-11-25
Staffan Lindgren Executive partner [email_address] +46 8 407 22 12 www.slideshare.net/halvarsson Financial communication and stakholder management

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