MOVING BEYOND SOCIAL MEDIA
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Do you ever wonder why social media is becoming a bigger deal in the business (law firm) world? What's the point of social media anyway? This presentation demonstrates how you turn social media contacts into real life relationships.
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MOVING BEYOND SOCIAL MEDIA
- 1. MOVING BEYOND THE COMPUTER SCREEN: TURNING SOCIAL MEDIA CONTACTS INTO REAL LIFE RELATIONSHIPS Haley Odom| www.haleyodom.com | @HaleyOdom
- 2. Rules of Presentation Procedure What I offer to you: I will try not to curse. What you offer to me: You will participate. You will ask questions.
- 3. ââŚbut I donât need to participate!â ď¨ Social Media is about being personal. ď¨ Everyone has unique issues. ď¨ Letâs be specific, and talk about your real- world concerns.
- 5. Iâm online! Now what? Organize Yourself ďą Do your photos match? ďą Is your bio consistent across platforms? ďą Does your bio say anything personal?
- 8. Be Professional. (or not) ď¨ I like cursing. ď¨ Why donât I curse on Twitter/Facebook? ď¨ Do I mind people cursing? ď¨ Do I talk about politics? ď¨ Thatâs not the image I want to present. ď¨ No, I donât. I kind of like it. ď¨ Not really. I want to control my message.
- 9. Be Present. ď¨Pay attention. ď¤Who follows you? ď¤Who is talking to you? ďŽAre you being responsive?
- 10. 1. Leverage your current relationships. Creating New Relationships
- 11. Connect. Connect. Connect. ď¨ Client databases ď¨ LinkedIn (You already have this, right?) ď¨ Business cards in your desk ď¨ Outlook contacts. ď¨ Vendors you love. ď¨ Vendors you like. ď¨ Vendors you hate. ď¨ Facebook
- 12. 2. Who are your friends talking to?
- 13. 3. Geography
- 14. Branch Out
- 15. 4. Be selective. (or donât) ď¨ Target an audience ď¤Only attorneys ď¤Only judges ď¤Only PI attorneys ď¨ Or donât
- 16. I have a community, now what?
- 17. Communicate! Share what you want.
- 18. Communicate! Share what your followers want.
- 19. Talk to People.
- 20. Invite people to meet you in person.
- 21. HoweverâŚ. You donât need to meet in person to build a ârealâ relationship.
- 23. You are building relationships that make meeting face-to- face easier. You are building trust. Meeting IRL
Hinweis der Redaktion
- Giving a part of yourself, endears you to others. Who here thinks the Oxford comma is necessary? Who here doesnât like it? Who likes the outdoors? Who loves coffee? Ketchup? We now have a handful of things (some important, some not important) to talk about, and we got there just from the bio.
- Your best connections are made âover a beer.â Cases have been settled over a bottle of wine. Why does this work? Because youâre meeting each other as people â dare say, as friends. SM is an extension of âconnecting over a beer.â This is why itâs important for you to be personal â or at least personable.
- Import contacts to LinkedIn. Run a contact check through Twitter and on Facebook. Connect to all the people you already know.
- Take the time to find everyone. Engage people you already know first. Solidify those relationships in the SM space.Lots of SM platforms allow you to search your email contacts to connect you with the people you already know.
- In Austin? Follow Austin people. In Houston, follow Houston groups. Why? Those are the people that might refer you direct business. Everyone knows someone in a car accident or in a plane crash or needs a transaction transactedâŚ. Your connection with them is geography. You both enjoy the city that you live in.
- The more you connect to people â all people â the more your network grows. Following,friending, etc. means that potentially youâre the only attorney someone knows. They will call you. You either take it or refer it â and either way youâve made a best friend on either side. That attorney you refer to, will be more likely to refer to you. Youâve expanded your network without having done much of anything.
- Creating a close-knit network can work, too. You just have to be more attentive.