See how Oikotie.fi, a Sanoma company, has integrated services to increase user engagement

1. Case Study
Background
Oikotie.fi is the largest online marketplace in Finland for finding real-estate, cars and
jobs. It is owned by Sanoma group which operates in over 20 countries, have nearly
11, 000 employees and annual revenue of 2.4 billion. Oikotie.fi gets over 1.2 million
page views per month and 500 000 weekly unique visitors.
Like most online classifieds, Oikotie.fi offers two ways for online visitors i.e.
prospective buyers to contact advertisers:
 Phone call
 Email via a contact form.
Most buyers typically call between 9am - 6pm meaning advertisers missed calls,
while buyers encountered busy tones and voicemails. Statistics show that
advertisers missed about 20-30% of calls and in some cases buyers were reluctant
to call preferring to keep all communication online.
Secondly, even though email messages were available as soon as they were sent,
not everyone checked their emails regularly meaning correspondence were delayed.
For an eager buyers, such delays were unacceptable.
Solution
Hakema solved this problem by adding a third channel to the Oikotie.fi platform
which allows a buyer to book an appointment with a seller while checking the listing.
Thanks to Hakema appointment planner for online marketplaces, Oikotie.fi has
introduced an efficient way for a buyer to communicate with a seller at anytime.
During the pilot phase, our measurement showed that appointment planner was 2.2
times effective than the standard contact form.
Hakema service also provides Oikotie with a monthly report which includes number
of listings, number of advertisers using the service, number of views, clicks and
bookings.
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2. Why use the Hakema solution?
• It is efficient and eliminates delayed communication.
• It generates meaningful leads.
• It increases user engagement & loyalty.
• It provides additional revenue.
Benefit to Buyers
With Hakema appointment planner for online marketplaces, the buyer can see the seller’s
free times and book. They get an SMS confirmation and reminder. In addition buyers
• Can suggest times for a private showing (for real-estate cases).
• Can register for an open house and get alerted if the house is sold before their visit
or when the price of the house alters.
• Get a visit plan by email, including house addresses and contact details of the
advertisers.
Benefits to Advertisers
Using the solution, an advertiser can
• Mark their availability using their existing login on the site
• Set their working and showing times
• Get an email and SMS notification when someone books. The notification includes
visitor’s contact details
• Put the booking button on their own websites or any other media allowing them to
collect all leads coming from various sources into a single place and analyze buyers’
interest
Additional Information
Hakema solution is already included in
Oikotie’s advertising packages for
private sellers and is available for real-
estate agents for a fee based on
bookings.
Hakema solution is available in several
languages including English, Swedish,
Finnish, German, and Estonian.
For more information, visit our website
http://www.hakema.net
or Email us: hakema@hakema.net.
Copyright Hakema Oy" " " " " " " " www.hakema.net