1. Emma Upton
Heinz Radio Advert Analysis
For my final advert I listened to the ‘It Has To Be Heinz’ advert for Heinz tomato
ketchup. The advert is repetitive, simple and quite nostalgic. All these techniques are
used to make the audience remember the advert, and remember the product, so it
may encourage them to buy it. From the beginning it’s clear this advert is repetitive,
because for each scenario the narrator includes, somewhere he mentions the words
‘has to’ for every single one.
The product name, ‘Heinz’ was only mentioned once during this advert, which was
right at the end. I think this was done to make sure the audience to remember and
also to make it clear the advert is for Heinz tomato sauce. The tagline for this advert
is, ‘has to be Heinz’ which is said at the end of the advert also. The tagline relates to
what is said throughout the entire advert, because throughout this ad the narrator
says ‘Has to’ and then with the final scenario says, ‘has to be Heinz’. This means it
makes it easier for the tagline to get stuck into the audience’s heads and make them
remember this advert.
The narrator for this advert is male with a British accent, who sounds he’s probably
middle aged. He speaks with a very calm tone and when he is talking, there is no
background music, meaning the audience is entirely focused on him. I think they
used this particular narrator because he sounds like a typical British 30+ year old
man, which means the audience will probably relate to the narrator easier.
In this advert, no contact details were mentioned at all throughout the advert.
However, there was probably no need to include any because, most if not all
households in Britain have heard or know the brand, Heinz. And everyone knows
where they can find Heinz, as it is sold in almost every shop or supermarket you can
find. The whole point of this advert was to promote the product, Heinz ketchup.
On the RACC website, there are rules for firework and food supplement adverts,
however none of these rules do not apply to this particular advert. So with this
advert, there is nothing to be worried about as there are no legal, or ethical
problems.
Overall I think this advert is quite simple, however also successful and effective. This
advert definitely gets the message across easily to their audience. The advert itself is
very nostalgic as it makes the entire audience remember last bonfire night, which I
think is very effective and makes the audience really relate to the advert. I think they
could’ve mentioned the actual product a few more times to make sure the audience
remember however I think the once is still quite effective. The repetitiveness of the
advert means it gets stuck in the audiences head easier and the fact the advert is so
simplistic means the audience will find it really easy to follow and remember.