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Use Social Media to Find, Build, and Nurture Your Startup Community

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The document discusses how startups can use social media to build communities that support their products or services. It recommends starting small by focusing on one platform and being consistent in building a following over time. The key is engaging with others in the community by having a personality and sharing emotionally-connecting content. Tools like Twitter, Google+, and Pinterest searches can help find potential customers to target. Nurturing the community requires optimizing content for sharing, connecting users to each other through the product, and continually testing different strategies on social media. The most important things are focusing on consistency and tailoring the approach to the specific startup's community.

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Social Media for Startups Find and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
You Have This Great Product
You don’t need to market it, right? Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. - Fred Wilson @jennita #growthhacks
Social Media… @jennita #growthhacks
Don’t forget about Community @jennita #growthhacks
But how do you do that?
Start Small @jennita #growthhacks http://www.flickr.com/photos/jameson42
Focus + Consistency = #Win 2009 = ~4000 followers @jennita #growthhacks
Focus + Consistency = #Win Today @jennita #growthhacks
Be a part of the community @jennita #growthhacks
Community = Emotion @jennita #growthhacks
Have a Personality @jennita #growthhacks
How to Find Your People
Twitter Search @jennita #growthhacks
Google+ Search @jennita #growthhacks
Pinterest Search @jennita #growthhacks
Quora Search @jennita #growthhacks
Google… WHAAA @jennita #growthhacks
Dig Deeper
Followerwonk @jennita #growthhacks
Followerwonk @jennita #growthhacks
Followerwonk
Followerwonk MozCon! @jennita #growthhacks
Followerwonk @jennita #growthhacks
Followerwonk @jennita #growthhacks
You Found Them… Now What?
Have Someone Do It @jennita #growthhacks http://socialfresh.com/community-manager-report-2012/
Optimize Sharing - Content @jennita #growthhacks
What About Your App? @jennita #growthhacks
What About Your App?
And Your Data?
And Your Data?
Wow Them! @jennita #growthhacks
Wow Them!
Connect them with friends! @jennita #growthhacks
Remember Focus + Consistency @jennita #growthhacks
Never Give Up
Do all the things! A few tips
EdgeRank @jennita #growthhacks
Use Photos to share content 36 likes 2 shares 7 comments Snooze Fest… @jennita #growthhacks
Use Photos to share content 161 likes 62 shares 14 comments #WINNING @jennita #growthhacks
Promote FB Posts – 4-5 min @jennita #growthhacks
Google+ - Ultimate Ego Bait @jennita #growthhacks
Google+ - ripples @jennita #growthhacks
Quora – Ask questions @jennita #growthhacks
TEST ALL THE THINGS
@jennita #growthhacks
http://mz.cm/UXKIec @jennita #growthhacks
Bullshit.
This works for us @jennita #growthhacks
It may not work for you @jennita #growthhacks
Ask yourself… Is your community International? Are they on social at work or home? What wording is best? What gets your people emotional? @jennita #growthhacks
Use Social Media to Find, Build, and Nurture Your Community
Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita

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