During the 2012 I-COM Global Summit in Rome Ralf Haberich held a presentation about the reinventing Business Intelligence and combining it with Web Analytics. Digital Intelligence is born. See also in the presentation the "Digital Intelligence Model" by Ralf Haberich.

1. From Data Integration to Business Intelligence

2. o #1 Finance - Worldwide
o #1 Fashion Brand - Europe
o #1 Media - Europe
o #1 eCommerce - Turkey
o #1 Finance - Germany
o #3 eCommerce - Russia
o #1 TV Channel - Germany
o #1 Transportation - Czech Republic

3. Empowering Your Digitality.

4. Digital
Intelligence

5. (Company Value, Marketing Knowledge, ROI)
Business
Optimization
Output
Business
Integration
Website
Optimization
Analysis
Data CollectionReporting Digital Analytics Development Model
©by Ralf Haberich
Input (Time, Effort)

6. Digital
(Company Value, Marketing Knowledge, ROI)
Statistics Web Analytics Intelligence
Business
Optimization
Output
Data
Integration
Website
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)

7. Digital
(Company Value, Marketing Knowledge, ROI)
Statistics Web Analytics Intelligence
Customer
Journey
Business
Optimization
Output
Real
Segmen-
Time
tation
Real
Tagging Online-
Data Offline
Integration Combi-
Website nation
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)

8. Gartner Hype Cycle
Digital
(Company Value, Marketing Knowledge, ROI)
Statistics Web Analytics Intelligence
Customer
Journey
Business
Optimization
Output
Real
Segmen-
Time
tation
Real
Tagging Online-
Data Offline
Integration Combi-
Website nation
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)

9. webtrekk.com Ralf Haberich, CCO
ralf.haberich@webtrekk.com