1. Havas Sports & Entertainment Miami
Review of 2011 and predictions for 2012
A Selection of Best Cases from Latin America and the United States

2. HS&E selected Latam and US cases in 2011
SOCIAL MEDIA/DIGITAL
 Viral Marketing
 Community management
 Advergaming
 Mobile Marketing
 Seeding
 Blogger relations
 Social Media
PR & CONTENT
 Media relations
 Influence Marketing
 Editorial content
 Live Measurement
 Celebrities endorsement
 …
 E-influence
 Lobbying
 Social Media
EXPERIENTIAL  Media partnerships
 Branded TV programs
 Live events
 Cross media strategies
 Grassroots programs
 Product placement
 Hospitality
 Brand TV channels
 POS animations
 Radio programming
 Street Marketing
 Web channels
 Product sampling
 Advertiser Funding
 Internal incentives
Programs
 Creative/ OOH
 …
 Guerrilla Marketing
 …

3. THE ART OF FLIGHT by Red Bull
or how to create unreal brand content...
What's the story…
 Redbull planned on releasing a Snowboard movie called “The Art of Flight”, in September 2011
 To collect footage the extreme brand went to very extreme places, some which have never been
trekked before
Snowtertainment at a whole new (epic) level …
 The movie was filmed in various locations including
Canada, Alaska, Wyoming, Patagonia, Romania, Austria
Image Credit: thepurplefaction
 It follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi
Ruf, DCP and Pat Moore as they dream up new global adventures and push the sport of
snowboarding to unimaginable levels
Success
 More than 6.5 million views of the very impressive trailer on YouTube
 A successful partnership for Red Bull
Image Credit: bloggeritis
Go watch the video: http://bit.ly/eBGSsi
AGENCY
Why we liked it… Red Bull Media
 Besides being a perfect fit with Redbull’s strategy, this case House
demonstrated that there are really no limits when it comes to brand
content
Image Credit: redbull
February 2011

4. CAN YOU TELL by Suave
or how to show that your product can match up to the competition
What's the story…
 Suave wanted to restage their Suave Professionals product line, so they created the “Can You Tell” campaign featuring an
online platform that was both engaging and fun!
Becoming sadistic has never been this good!
 An interactive site was created hosting a series of wacky online quizzes that asked visitors to decipher which of two
lookalike models were styled by Suave's Professionals hair care line and which was styled with professional salon brands.
Guessing correctly gave players a chance to win coupons for the product line
Image Credit: Vimeo Video  The efficacy of the product was proven by the girl’s hair withstanding various tests (chosen by visitor)
 After pillow fights, nightclubs, and severe wind, the Suave Professional styled hair was still looking just as good as the
salon brand.
 As a part of the campaign, Suave also hired American actress Emmy Rossum as a brand ambassador and held a “giveaway”
- Consumers were invited to take the Suave Challenge at the Suave Professionals Style Lounge in NYC where
Rossum was present.
- All participants received a free full-sized bottle of Suave professionals. Additionally , that same day, Suave gave
away bottles of Suave professionals to the first 200,000 fans to visit the Sauve Beauty Facebook page.
Image Credit: Vimeo Video Success
 514,901 fans on Facebook after the campaign
See one the video: http://bit.ly/toIrTm AGENCY
Why we liked it… Droga5 New York
 Suave found an interactive way to make an old product more appealing by playing to
the interests of a digitally-oriented generation.
Image Credit: YouTube July 2011

5. LEARN ABOUT HAND-ONLY CPR by AHA
or how to create awareness around a cause...
What's the story…
 When an adult has a sudden cardiac arrest, his or her survival depends greatly on how immediately he or
she gets a CPR from someone nearby. Unfortunately, less than 1/3 of those people who experience a
cardiac arrest at home, at work or in a public location get that help
“Stayin’ Alive to Stay alive!”
 The famous US actor Ken Jeong (The Hangover, The Hangover 2) lends his freaky-creepy-awesome star
power to a PSA from the American Heart Association. The "Stayin' Alive" video shows the two steps to take
when someone goes into a cardiac arrest:
Image Credit: YouTube
 Call the emergency assistance
 Perform chest compressions... to the beat of the Bee Gees classic "Stayin' Alive"
 Moreover, AHA launched a web game about Hand-Only CPR and the way to save a life. Internet users could
choose a body (man or woman, and more…) and then save (or play..!) with it, according to the right beat
and timing
 A mobile app was launched that explain the first aid process, where users could call the nearest doctor, or
find the nearest defibrillator
Success
Image Credit: YouTube  560,000 views on YouTube
Go Watch the video : http://bit.ly/jbf9sm
AGENCY
Why we liked it… Crowdrise.com
 The webgame, the mobile and of course the video show AHA drive its
communication to teenagers but adults as well with this easy message - “Stayin’
Alive”, one of the Bee Gees most famous and appropriate songs
Image Credit: iTunes
September 2011

6. THE LADY MILLION BLOGGER by Puig
or how to create an engaging relationship with consumers in a
personable, fun and fresh way
What's the story…
 A communication platform that centers all its efforts on The Lady Million Blogger. A character to extend the
brand universe and create engagement between consumers and the Lady Million lifestyle.
A digital experience!
 The hit TV show, Los Caballeros Las Prefieren Brutas provides a perfect affinity avenue to introduce the new
Lady Million Blogger. The character of the Lady Million Blogger is seamlessly integrated within the universe of
the show through a series of 3 short films that romantically link her to Alejandro, the popular male lead on the
show. Which culminates in a cameo bringing the integration full circle.
Image Credit: Glossy-Kiss
 A blog serves as a pivotal platform to house the Lady Million Blogger adventures and for consumers to interact
directly with the character.
 A social media campaign ignites a wave of buzz around the blog.
 And a targeted, efficient, digital media campaign helps bring traffic to the blog.
Success
(In the first 2 Months)
 Over 41,628 Visits
 Over 66,000 Page Views
Image Credit: Vimeo Video  Over 455 Facebook Likes
 Over 158 User Tweets
 Over 25 Million Impacts
 Check out the blog @ (http://www.ladymillionblog.com)
Go watch the video: http://vimeo.com/33079878 AGENCY
Why we liked it… HSE Miami
A clever way to integrate a brand seamlessly into relevant content with strong
affinity to the target as a shoe in to create a dynamic space for the brand to engage
with its consumer.
Image Credit: ladymillionblog
Since Oct 2011

7. FINE DINING ON THE L TRAIN by A RAZOR, A SHINY KNIFE
or how to deliver a fantastic PR stunt in a public domain...
What's the story…
 Several New York City-based supper clubs and culinary collectives collaborated on the creation of a unique
foodie experience in the NYC subway
“Subway dining at its finest”
 On May 1st, on the L train, a group of NYC-based supper clubs delivered a theatrical culinary performance
transforming one of the train cars into a mobile bistro
 An extremely meticulous organization enabled the collaborators to offer their $100 invites holding guests a
fine 6-course dining experience.
Image Credit: guestofaguest  The guests, who didn’t know in which environment they would be eating, had been emailed mysterious
instructions in the morning
 (This dinner was illegal and unapproved by the Metropolitan Transportation Authority officials)
Success
 9, 908 plays, 136 likes and 7 comments on Vimeo
 260, 301 views, 994 likes and 278 comments on YouTube
 Press coverage in both the paper and online versions of the New York Times’ Dining & Wine section featuring
interviews of the organizers
 Online coverage in appx. 20+ blogs including one in Spanish , 5+ organizers’ blogs & official websites
Image Credit: NY Times
 Won a job as caterers and events organizers for a members- only club, managed by guest Helena De Pereda
impressed by the performance Go Watch the video : http://vimeo.com/23489190
AGENCY
Why we liked it…
NYC Supper Clubs
 Follows the foodie trends of pop-up restaurants and speakeasies that NYC is held
in renown for, it is completely adapted to its target audience.
 Organizers carefully planned the PR using their own blogs and
websites, deploying extensive video and photo crews to maximize visibility
September 2011
Image Credit: nonabrooklyn

8. MELO M8 NYC FLIGHT EVENT by JORDAN
or how to create a futuristic one of a kind experience...
What's the story…
 For the launch of Jordan’s new shoes (created for NBA New York Knicks superstar Carmelo
Anthony) , the brand showcased its unique explosive game with a new state-of-the-art
system
“Explosive water projections”
 Jordan brought a huge 25m 3D projector to give guests a one-of-a-kind hologram light
Image Credit: blog.jumpman23
show on the water
 Hip-hop legend Nas performed live during the event, which was also co-hosted by
American radio personality Angie Martinez. For fans delight, NBA superstar Chris Paul
(New Orleans Hornets) joined the party and both players spent time with the event goers
 In addition to the water projection, spectators could visit a display of Carmelo’s Jordan
sneaker history and some fun arcade-style basketball games
Success
 800,000+ views on YouTube
 Great positive impact on blog & media coverage
Image Credit: YouTube
Go watch the video: http://bit.ly/w350Vk AGENCY
Why we liked it… Wieden Kennedy
 All elements regrouped to create an unforgettable Hollywood-type event: with
superstars, fun, and an all you can eat buffet
November 2011
Image Credit: YouTube

9. KEEP COOLER MEME MAKER by Vinicola Aurora
What's the story…
 25 years ago, Keep Cooler was one the most hippest drink in Brazil. As time passed, both market
shares & popularity decreased due to competition. The brand is now starting over and is fighting to
regain the awareness it deserves
“Draw a meme!”
 The main challenge was to overcome its link with the aging population of its original core target
Image Credit: Vimeo (former young adults that are now in their fifties) in order to gain credit among young Brazilians
 Jumping on one of the most popular bandwagon online, the brand ingeniously created ‘Meme
Maker’, a very easy-to-use virtual tool which creates personal & virtual ‘Meme’, while the
campaign was promoted with a competition by influential Brazilian blogger, Cauemoura
Success
 Very quickly, Meme covered bottles started to fill all department stores. As a result, the Rap song
by Cauemoura encountered massive success with a stunning 2 million views and 170.000 cartoons
created on the website.
Image Credit: Salon
 In addition, the brand was mentioned 130.000 times on social networks and did 40 entries in
national & international on & off line medias!
Go Watch the video : http://vimeo.com/28669056 AGENCY
- Keep Cooler managed to catch up with the new generation and revamp the brand with a
Digital ZOO
single but clever campaign
- Digital played a crucial role and proved, once again, that good content and is a powerful
communication tool when it involves the audince and motivates participation
- By leveraging lifestyle interest and passion through music and informal art it made the
brand resonate with the hip and relevant audience
December 2011
Image Credit: Pimp My Space

10. SPREAD THE TED by TED
or how to use word-of-mouth to spread your ideas...
What's the story…
 TED seeks to spread ideas and to inspire local citizens in Buenos Aires
Taxi Drivers turn into a new communication media...
 TED invited taxi drivers to their legendary TED meeting and after listening to 6 hours of
conferences, they were sent back to work and picking and driving passengers
Image Credit: theinspirationroom
 While driving their passengers, they shared what they learned from the conference with them and
delivered the message in a more engaging and personable way
Success
 50 taxis x 20 passengers a day x 1 week = 7000 listeners (7 times the TED’s Buenos Aires
Audience)
 More than 55,000 YouTube views
Image Credit: paperblog  5:0 positive sentiment on Social Media
Go watch the video: http://hpar.is/4dd1
AGENCY
Why we liked it… Olgivy
 TED engaged with the kings of word of mouth: Taxi Drivers, bringing the TED
concept close to the common people creating energy and buzz around it
 It made a clever use of the most powerful media : people
 So simple. So smart! Coming soon … hairdressers April 2011
Image Credit: coloribus

11. THE PURPLE MAILBOX by Yahoo!
or how to randomly interact with a huge mailbox
What's the story…
 Yahoo! placed two huge “special” purple mailboxes on two different street corners in Manhattan
& Brooklyn. Both mailboxes talked… and rewarded passers-by with precious gifts!
“Talk to me, I’m friendly”...
 The brand had a radio-connected team of 10 people near both locations, none of them were
visible to consumers, all connected to coordinate themselves
 The goal was to give people gifts that were personally relevant to them. Flowers for a
Image Credit: delapubmaispasque couple, baseball game tickets for Yankee fans or even bones for dogs
 The mailbox is now on tour, people can check next locations, pictures and the “living mailbox
profile” on www.Facebook.com/yahoomail
Success
 Video viewed over 15.000 on the first weekend
 The Facebook fan page is significantly growing since the campaign is online (Facebook global fan
page increased 20% for a current total of 490.000 fan)
Image Credit: YouTube
Go watch the video: http://bit.ly/qU263j
AGENCY
Why we liked it… E2
 Some of us would say that this campaign is a copy and paste of the coca cola
happiness vending machine
 However, the Yahoo! Purple Mailbox is different through its personality, the
mailbox interacts with passers-by and goes beyond a simple promotion
June 2011
Image Credit: YouTube

12. FOX AT PLANETA TERRA by Volkswagen
or how to become the top trending topic on Twitter...
What's the story…
 Volkswagen sponsored the Planeta Terra Festival in São Paulo
 The festival provided VW with the perfect platform to introduce their new trendy Fox to its
target demographic
Find the Fox and punch your event tickets…
 VW hid tickets for the festival in 10 different places within the city. In order to find the
Image Credit: brand.gamania.com tickets fans had to tweet #foxatplanetaterra
 The more tweets, the closer the zoom got to the location. The first one to arrive at one of
the 10 ground zero’s won a pair of tickets
Success
 The race went on for 4 straight days
 #foxatplanetaterra became the top topic on Twitter in São Paulo in less than 2 hours and
remained there for the entire length of the competition reaching the entire city – regardless
of age group
Image Credit: misterviral
Go watch the video: http://bit.ly/ig8qnh
AGENCY
Why we liked it… AlmapBBDO
 Success! How to keep your brand as the top trending Twitter topic while
as the same time create an excellent brand experience
February 2011
Image Credit: brand.gamania.com

13. Havas Sports & Entertainment Miami
Predictions for 2012

14. Social Media Effectiveness ‘Beyond Fans and Likes’
 After heavy flirting with social media in 2011, brands
will go beyond merely looking at Likes and Fans, and
start caring and measuring engagement and community
building
 The value of a meaningful relationship will be properly
appreciated to build strong communities, CRM
programs, loyalty and integrated transactions
 To prove the effectiveness of social media
campaigns, brands will develop more sophisticated
measurement algorithms to prove the ROI, more
commonly to be known as ROSS (return on social spend) Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/owenwbrown/4857593259/
 By the end of 2012, successful brands in social media
will have focused more upon increasing their levels of
engagement with fans, than the number of fans

15. The Social Olympics 2012
 London 2012 will be swamped in social media
 More Tweets, shares, Likes, posts, comments, views will
take place in 1 month, than ever before
 News, scandals, records & exclusives will all be read on
Twitter first. Then on the news channels and papers.
Footage we aren’t supposed to see, we will. Thanks to
Facebook, bit.ly and YouTube
 There will be more Likes and friends for London 2012
than any other sporting event, ever. It will remain one Thanks to Flickr.com- creative commons
of the top 5 trending topics in Twitter globally, for 1 http://www.flickr.com/photos/31808226@N05/6130296771/
month
 During the 100m final there will be more
messages, images and videos shared via social
media, than at any other time since the dawn of the
world wide web

16. Confidence not fear
 Federations, athletes, brands and celebrities will
embrace the new digital and social landscape with more
confidence
 Those that are un-prepared, under resourced and
schizophrenic will continue to fear the new world of
communities and communications
 Athletes will be seen to check-in, update, upload and
respond pre, after and even sometimes during a
sporting event. Digital devices and applications will
relay a kaleidoscope of information about the athlete, in
real time, direct to fans and desktops Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/caguard/6094723130/
 The ability for a fan to get closer to their hero, will
present an enormous opportunity for communities and
brands

17. Million Dollar Bloggers
 Cyber PR will become more challenging across online
influencers who traditionally would blog or tweet about
a campaign for free. This will change in 2012. The
world’s first million dollar blogger will be created
 Already in LATAM, and especially in Mexico, it is not un-
common for a blogger to request $15,000 for a Tweet or
blog post mentioning or linking to a brand. This
emerging trend will spread across the globe
 Accessing a blogger, will in some instances require
contacting a blog management agency. Blog networks
will manage the syndication of posts across a diverse Thanks to Flickr.com- creative commons
range of interests and passions http://www.flickr.com/photos/suzanneandsimon/1746100681/

18. Sports Subscriptions
 Sports federations will face a huge challenge in 2012:
 “How to evolve their (traditional) broadcasting rights
package, when many of their audience are no longer
tuning into traditional broadcast channel, and in some
countries don’t even own a TV anymore?”
 With more and more fans watching mainstream and
niche sports on the web; on social networks; on mobile
devices, successful federations will embrace the
opportunity
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/mikecogh/6123331851/

19. Sport & Technology
 Sport will continue to become more scientific, and
technology will bring the most dramatic imagery and
revelations to both big screen and little screen
 Enjoyment of sport, even from an armchair, will become
a thrilling experience. No longer a lean back and
enjoy, but lean forward and immerse.
 Sports cam technology will bring footage to our screens
that we’ve never seen before. From 3D to 4D; slow
motion to split screen; helmet cam to ball cam;
adrenalin sensors to heart monitors…
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/pe5pe/3242342574

20. Agile content : more relevant, less costly
 Campaigns will be created in days and weeks, not
months or years. Real time listening, creation, and
distribution will mean a trending topic is acted upon, to
create the long tail effect of relevance, overnight
 Traditional production and content costs will go
down, but licensing costs will go up, benefiting
bedroom content creators
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/walmartcorporate/5793422190/

21. Fan Sourced Singles
 Artists are increasingly asking their fans to not only
suggest or create their album artwork, but to contribute
to the actual audio that is released on the single or
album.
 During 2012 we predict an increase in fan sourced
management. Fans are already able to participate and
take control of the artist selection process before they
become famous. We suspect this trend will strengthen
within the coming year.
 Brands and artists will embrace this collaborative
opportunity. A fan will be supersaulted from his Thanks to Flickr.com- creative commons
bedroom to the 02 or Wembley stage. Royalties will http://www.flickr.com/photos/mwiththeat/3712998374/
take this fan from a 1 bedroom apartment, to a beach
front bungalow.

22. PR in the media and marketing mix
 There will be a continued integration of PR in the
marketing, advertising and customer service mix.
 Every campaign will have a strong role for PR and this
will lead to a stronger and more strategic place for PR
professionals around an integrated planning table. Silo’s
will continue to be broken down.
 Earned media, paid media, owned media and shared
media will become standard categories for all PR
professionals to consider how they plan and integrate
campaigns.
Thanks to Flickr.com- creative
commonshttp://www.flickr.com/photos/42931449@N07/6088751332/
 Developing relationships with bloggers in ‘earned
media’ will no longer be a speciality of a digital team or
agency. All PR agencies will offer this outreach.

23. Infographics and story telling through imagery
 2011 saw an explosion in the use of Infographics to
decipher an analytical story. More than 500,000
Infographics were created. 2012 will continue this
trend, but with the addition of video Infographics.
 Infographics will evolve with he ability to click through
multiple layers of content, creating a rabbit hole of data
visualization.
 Agencies will create presentations leveraging these new
formats. PowerPoint presentations will reduce in the
number of slides, with more and more information
being displayed creatively on one slide. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/ibikefresno/5892802181/

24. Personalized Content
 Content will be more customized for each target
audience based upon location, profile, interests and
their networks.
 Smart filtering and customization will make content
more shareable and rewarding. Sharing content across a
consumer’s peer groups, will provide another layer of
rewards for the consumer. Great content will continue
to be viral and shareable.
 An increase in mobile content, delivered direct to a
consumer’s handset will create connections all through
the day, the night, and weekend.
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/sanjoselibrary/2944498979/

25. PR accountability
 PR will become more accountable and more accurate in
measuring the ROI.
 Traditional media monitoring agencies will integrate
buzz monitoring services and metrics to provide more
accurate qualative and quantative results.
 Every PR agency will provide as part of a campaign
evaluation : reach, sentiment, influencer analysis and
equivalent media value (through an updated media
evaluation tool).
 Accountability and campaign evaluation will become Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/cambodia4kidsorg/3290848259/
more accurate and enable more accurate campaign
planning and re-optimization. Clients will request
greater accountability and performance related pricing
models.

26. PR and the role of Influencers
 Influencer marketing will not just mean inviting a high
profile celebrity to an event. Much of the influencer
engagement and marketing will take place online.
 Influencer identification tools will enable the PR
industry to more accurately identify and engage with
powerful online advocates. These influencers will be
leveraged to not online feature and talk about a
campaign, but to be involve din the planning, ideation
and evolution of a campaign.
 Each agency will create their own rating system to
identify the most important influencers pertinent to
Thanks to Flickr.com- creative commons
their objectives http://www.flickr.com/photos/9382228@N08/4836210531/

27. Digital Amnesty Day
 1 day a year, everything will shut down, almost.
Companies will ask all their staff to ‘switch off and
unplug for 24 hours’.
 At first employees will be scared and confused. They will
scratch their heads wondering how they can perform
their job or task, without a digital connection.
 After 3 hours a smile will spread across their faces. It
will be a beautiful day or real relationships and
friendships the old fashioned way, face to face. We will
re-discover social skills, beyond Facebook. We will put
into perspective the role of digital. It will become a
Thanks to Flickr.com- creative commons
yearly event. http://www.flickr.com/photos/brook/33496825/

28. Location Based Entertainment (LBE)
 Sporting venues and stadiums are the second most
checked-in places worldwide. The most popular
checked-in places are airports
 Brands, sponsors and rights holders will leverage this
opportunity to geo target fans with compelling and
shareable content and promotional messages. Having
identified a physical fan, data will provide an on-going
and customized relationship back to their home
 2012 will see a huge increase in the connections
between these attending fans, virtual fans and brand
messages. 2012 will become the year of social currency Thanks to Flickr.com- creative commons
– more shareable, more entertaining and more http://www.flickr.com/photos/da_belkin/6462640765/
personalized

29. Live events get greener
 Stronger corporate social responsibility, combined with
increased consumer awareness of recycling and the
need for a cleaner environment, will result in more
environmentally friendly events.
 Sponsors will require event producers to have
committed to make the event as carbon neutral as
possible. Sponsors will consider this ‘green score’ just as
much as the number of attendees and media value.
 Recycling will have high visibility at each event and be a
creative and entertaining activity that attendees warmly
embrace.
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/zoetnet/4212133196/

30. Pop Up Events and Experiences
 Whilst large scale events will remain a key feature of a
brand’s yearly outdoor calendar, increasingly brands will
take to the streets, beaches and parks with impromptu
pop up events.
 There will be equal investment in large scale one offs
with small socially promoted flash mobs.
 Mystery and intrigue will be created in the run up to a
pop up event, but only announced in the last 48 hours
through social media.
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/vdrg/5458584580/

31. For any question, comment or request,
please contact us:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com

32. “OUR SOURCES OF INSPIRATION
 http://www.venturebeat.com  www.trendcentral.com
 http://www.businessweek.com/the_thread/brandnewday/  http://www.mediapost.com/publications/
 http://trendwatching.com  http://www.agentwildfire.com/
 http://mashable.com/  http://www.springwise.com/ideas/
 http://www.nma.co.uk/  http://www.trendhunter.com/
 http://www.partnershipactivation.com/  http://adage.com/
 http://www.fastcompany.com/  http://www.psfk.com/
 http://brand-e.biz/  http://blog.becausexm.com/
 http://www.eventmarketer.com/  http://www.docnews.fr
 http://www.bloguerrilla.it/  http://www.contagiousmagazine.com/
 http://www.adforum.com/index.asp  http://blogopub.tv/
 http://www.adweek.com/aw/index.jsp  http://www.gaduman.com/
 http://adverblog.com/  http://www.paper-plane.fr/
 http://mastercom.over-blog.com/  http://www.blogoergosum.com/
 http://creativecriminals.com/  http://publigeekaire.com/
 http://clients.pcni.fr/trendz/index_en.html  http://trendspotting.com/
 http://www.auslatics.com/  http://www.luckie.com/
 http://blog.becausexm.com/  http://mpg.com/case-studies.php
 http://trendspotting.com/  http://www.electronlibre.com/
 http://www.luckie.com/  http://www.novactif.com/
 http://mpg.com/case-studies.php  http://fr.blog.buzzparadise.com
 http://www.electronlibre.com/  http://www.wired.com
 http://www.saycheese.co.uk/magazine/SCMAGAZINE2010.html  http://www.techcrunch.com
 http://www.brandrepublic.com

33. “OUR SOURCES OF INSPIRATION
 http://gregorypouy.blogs.com  http://www.camillejourdain.fr/
 http://www.woweffect.be/  http://www.conseilsmarketing.fr/
 http://www.marketing-alternatif.com/  http://www.jbonnel.com/
 http://www.influencia.net/  http://www.marketing-chine.com/
 http://www.vanksen.fr/blog  http://www.darkplanneur.com/
 http://blogopub.tv/guerilla+marketing  http://www.culture-buzz.fr/
 http://www.fubiz.net  http://www.webandluxe.com/
 http://www.leblogdebango.fr  http://www.narominded.com/
 http://www.artskills.net  http://www.blogoergosum.com/Publiz
 http://www.tribords.com  http://www.blogpersonalbranding.com/
 http://www.trendsnow.net  http://www.webmarketing-com.com/
 http://www.buzzeum.com  http://www.reseaux-professionnels.fr/
 http://www.roycod.com  http://marketing-insolite.blogspot.com/
 http://www.culturepub.fr  http://henrikaufman.typepad.com/et_si_lon_parlait_marketing
 http://viacomit.net  http://www.webmarketingjunkie.com/
 www.adsoftheworld.com  http://www.creativeguerrillamarketing.com/
 http://theadbuzz.com/  http://www.docnews.fr
 http://theinspirationroom.com  http://up2social.com
 http://www.ibelieveinadv.com  http://thenextweb.com/dd/
 http://scaryideas.com/  http://www.pariscomlight.com/
 www.mashable.com  http://publigeekaire.com/
 http://emarketinglicious.fr/  http://www.nicolasbordas.fr/
 http://publigeekaire.com/  http://gregorypouy.blogs.com/
 http://www.paper-plane.fr/  http://www.minutebuzz.com/
 http://gregorypouy.blogs.com/  http://z-factory.blogspot.com/
 http://jedblogk.blogspot.com/  http://www.paper-plane.fr/
 http://www.trendspotin.com/  http://www.kesako-le-blog.fr/
 http://curiositycounts.com/  http://mashable.com/
 http://www.brandingmagazine.com/  http://www.publiz.net/
 http://www.adverblog.com/  http://www.vanksen.fr/blog/
 http://notrelienquotidien.com/  http://www.emarketinglicious.fr/