Now that you have your page set up it's time to grow your fan base, web presence and SEO by inviting your email contacts, setting up a custom Facebook url, and creating a Facebook link in your email signature. These simple steps will bump up your page on search engines and make it easier for you clients to find you.

1. Winning Listings
& Converting
Buyers with
Facebook
(Part 2)

2. About Me
• Graduate from UW-Madison
• Marketing and Logistics Intern at WSDC
• Marketing and Promotions Intern at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American Family
Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:Hi!

3. Live Tweet
Follow Us

4. HSA Social Media Resources
Click to expand

5. HSA Social Media Resources
• Webinar Recordings
• Slides
• Facebook Tutorials
• Videos

6. • Email Signature
–Outlook & G-Mail
• Exporting Email Contacts
• These Slides
• A recording of this
• More
Social Media Resources

7. Importance of Social Media

8. Importance of Social Media

9. Of consumers
trust peer
recommendations
14% trust
advertisements
Recommendations

10. Recommendations

11. • Valid address
• Check in’s turned on (default)
Recommendations

12. Using Email Contacts to
Build Your Audience

13. Facebook URL
http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852
www.facebook.com/HSAHomeWarranty
(78 Characters)
(32 Characters)

14. • 1st
Page or after 25 Likes
• http://www.facebook.com/username
• Edit Page > Update Info >
Username
Facebook URL

15. Facebook URL
• Your username should be straightforward and easy to remember.
• Choose a username that is as close as possible to the name of your
business
• Choose a username you'll be happy with forever usernames are non
transferable.
• If you enter your username incorrectly you may change it ONCE
• Use only alphanumeric characters (a-z, 0-9) or periods (".").
• You may include periods and capital letters to make your username easier
to read, but these won't affect how people find your Page.
• Your Page's username must adhere to Facebook’s Statement of Rights
and Responsibilities.
For example, www.facebook.com/HSAHomeWarranty and
www.facebook.com/HSA.Home.Warranty go to the same Page.

16. Facebook URL
• Fliers
• Brochures
• Business Cards
• And All Other Marketing Material

17. Email Signature
Brian Geick
Social Media Specialist
HSA Home Warranty
Brian.Geick@onlinehsa.com

18. Email Signature

19. Email Signature

20. Page Apps

21. Upcoming Topics

22. Upcoming Topics
The formula used to determine if
your post will show up in your fans
news feed

23. Upcoming Topics

24. Win Prizes
Post on our page and be entered
into our monthly fan drawing

25. Engagement is not about the
quantity of your followers
but the quality of your
interactions with them