90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Using Google Plus To Get Your Real Estate Business On Top of Search Results
1. Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
Technology will Never replace
agents, but agents using
technology will!™
2. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home
Warranty
• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real
estate transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the
Year
Clients have closed over $25
billion in residential real estate!
17. • Talk about who you are, what you do and
where you do it
18. • Enter Your Current and Past employers
• Enter Real Estate Related Skills
New Home Sales; 1st Time Home Buyers; Listing Homes;
Short Sales; Seller Representation; 1st Time Home Sellers;
Vacation Homes; National Association of Realtors; Relocation;
Buyers Agent; etc.
19. Fill Out Your Info
• Fill out all of your contact info
• Set your Work information to Public
20. • Link to your other social profiles
– Facebook, YouTube, Twitter, LinkedIn
• Add a Link to your Website under Links towards
the bottom
• If you blog add those sites under Contributor To
22. Find People and Create Circles
• Group people together based on how you think
of them in real life
• They do not know how they’re listed
– People in your circles (but not the name of
the circle) will appear to others on your
Google Profile
23. What happens when you add
someone to a circle?
• They may receive a notification that you've
added them.
• Anything that you previously shared with that
circle (before he or she became a member)
will now be visible to them.
• If they add you to their circles, posts you've
shared with them may appear within their
stream of posts.
24. Finding People
• Place your cursor in the top left corner for the
Google+ main menu. Click People.
• Use Suggestions to find people who’ve added
you to circles or to add people to your circles.
• Use 'Find coworkers' or 'Find classmates' to
find additional people and add them to your
circles.
26. Shared Endorsements
• Part of Google Ads
• You can choose whether your name and photo
may be used in conjunction with reviews and
ratings you have left online
35. Google + Local
• They place this group of businesses on page #1 of
search results, at the top, in prime position each
time they sense that a Consumer is “Searching” for
an agent.
• When they use words like Realty, Real Estate Office,
Real Estate Agents, ect Google inserts “Places” right
at the top.
36. Google + Local
• Think of it as “This generations Yellow Pages”! Just
as you HAD TO BE in the Yellow Pages, you really
HAVE TO BE in Google+ Local!
In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.
If you run a business, the relative strength of your personal reputation will be the single most important factor, if you hope to gain clients or customers from Google+. It should go without saying that you need to create an avatar with YOUR FACE on it, not a graphic or logo, not your cute dog, or angry cat. YOU. Trust me, it matters.In summary, there is no hiding here, if you expect to use your Google+ presence to enhance your business opportunities. Nobody buys anything important from a stranger except for Gasoline and Gummi Bears. In summary, there is no hiding here, if you expect to use your Google+ presence to enhance your business opportunities. Nobody buys anything important from a stranger except for Gasoline and Gummi Bears.
Reviews can only be written on Google+ Local business pages, not on personal or on non-local-business Google+ pageSome businesses may still have legacy Google Places pages as Google goes through the migration process. However, these will be moved to the Google+ Local format in the near future - See more at: http://www.thoughtshift.co.uk/google-pages-google-local-google-places-whats-going-on-here/#sthash.kh0EWnAQ.dFrwjBPb.dpuf
They place this group of businesses on page #1, at the top, in Prime position each time they sense that a Consumer is “Searching” for a Business. When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top. Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google Places!“If You are not a Business Registered in Google Places You Have NO SHOT at Being Found During Those Searches”
They place this group of businesses on page #1, at the top, in Prime position each time they sense that a Consumer is “Searching” for a Business. When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top. Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google Places!“If You are not a Business Registered in Google Places You Have NO SHOT at Being Found During Those Searches”
Now, when people search for your brand on Google, they can get the latest info straight from your Google+ page, on the righthand side of their search results. And when your followers search for information relevant to your brand, content you've shared may appear in search.Here's how to be eligible:First, create your Google+ page. Then start publishing regular, relevant posts to attract and engage followers.
When a business owner verifies a local Google+ Page, any existing listing for the business is merged with the local Google+ Page to create a single page with a verified checkmark. Verified local Google+ Pages have features of both pages described above–scores and reviews as well as posts from the business owner.After you’ve created your page, follow these steps to request a Personal Identification Number (PIN) to verify your page:Go to https://plus.google.com/dashboard and click Manage this page on the page you’d like to verify.Click Verify your business beneath your address.Check that the contact information is correct. You can also address the postcard to a specific person by adding a name to the Optional contact name field. This name will not appear anywhere else on Google. Note that you can only receive a PIN at the business address you provided when you created your Google+ page for your local business.Click Request postcard. Once your postcard arrives, you can verify your Google+ page by entering your PIN online.
We know that email is an important channel for you to communicate with customers or partners. If you have a verified Google+ page, people who receive emails from your domain will now have the option to follow your Google+ page directly from your messages in Gmail. Recent posts can also surface next to this page widget, and help drive more views of your Google+ content next to emails they receive from you. Eligibility for this widget to show is simple and free - all your business or organization needs is a verified Google+ page and digitally signed email.The widget displays information culled from the business’s Google+ page, including the logo and recent Google+ activity, alongside opened Gmail messages originating from the business’s domain name.There are lots of good reasons to enable this widget:You can grow your Google+ following by prompting customers that receive your emails to follow your brand's Google+ page, right from Gmail.You can drive more views of your Google+ posts; your Google+ page's posts can appear in Gmail, next to email you send to your customers.It’s easy to be eligible; all you need is a verified Google+ page and digitally signed email.It’s free!Google+ posts will only appear if the page has posted recently.