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Join the National Action Days of
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the Great American Cleanup™
April 27-28, 2012
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2. The National Action Days of the Great
American Cleanup™
Established by Keep America Beautiful, Inc.
Marks the t t f the G
M k th start of th Great American Cleanup Season, the
tA i Cl S th
Nation’s largest community improvement program
Mobilizes millions of volunteers
Over 15,000 communities nationwide
O 15 000 ii i id

3. Hampton Roads Nationally Recognized
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One of 10 national locations
Selected by Keep America Beautiful
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Only site in Virginia
Chosen because of
◦ Partnership between askHRgreen.org
and Keep Virginia Beautiful
◦ Successful previous cleanups
◦ Ability to bring volunteers together
◦ Regional cooperation among 16 cities
and counties of Hampton Roads
◦ Collaboration with the military
◦ S
Strong corporate support of f
community cleanup and green up
projects

4. Organizing Partners
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Keep America Beautiful Hampton Roads Planning
Engages individuals to take greater
District Commission
responsibility for improving their Provides assistance on local and
community environments. regional issues pertaining to
economics, physical and environmental
askHRgreen.org p
planning, emergency management and
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transportation.
Comprehensive regional public
awareness campaign of HRPDC which Represents more than 1.6 million
encourages environmental stewardship people who live in the 16 cities and
among all residents in Hampton Roads
Roads. counties that comprise Hampton Roads
Roads.
Keep Virginia Beautiful
Engages and unites Virginians to
improve our natural and scenic
environment.

5. All of Hampton Roads is Participating
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6. April 27-28 Action Days Events
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Everyone in Hampton Roads is
encouraged to join a transformational
community improvement project
◦ 25-50 volunteers per project
◦ Half day of work
Celebrate a Green Hampton Roads
Party, Friday, April 27th
◦ Hosted by askHRgreen.org and
Keep Virginia Beautiful
◦ Project leaders, corporate/military
captains, honorary board members,
sponsors and corporate partners invited
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◦ Location: Norfolk

7. Transformational Projects
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Re-landscape public school grounds
Public park cleanup and beautification
Remove a dilapidated foot bridge in
Norfolk in preparation for refurbishment
Remove litt and debris f
R litter d d b i from the G
th Greatt
Dismal Swamp
Help divert household hazardous waste at
a collection event
Hiking trail and wetland cleanup
And many more projects

8. Cleanup Goals
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Hold a transformational project in
each Hampton Roads municipality
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Recruit at least 1,500 volunteers
Raise at least $100,000 for future
transformation projects
Heighten awareness through
media coverage
Engage more people in local
stewardship through
askHRgreen.org

9. We Need You!
AND YOUR
◦ Co-workers and
employees
◦ Family, friends and
neighbors
PLUS WE NEED
◦ Military commands,
ships, squadrons,
families and retirees
◦ Everyone to join the 2012
Great American Cleanup™
You have an opportunity to
make a difference in the
quality of life in Hampton
Roads

10. Why Participate?
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Litter, graffiti, unkempt streets and parks
◦ Symptoms of uncaring behavior
◦ “Wake-up call” for citizens concerned about Hampton Roads
quality of life
Your group can make a visible difference
askHRgreen.org and Keep Virginia Beautiful need your help!

11. How Many Volunteers Needed?
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Minimum per project: 25 volunteers
What if you cannot recruit 25?
◦ askHRgreen.org will join small groups or supplement with
additional volunteers
Average per project: 50 volunteers
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12. How to Get Involved
Visit askHRgreen.org for
details and to sign up
After registration, you will
receive a list of projects and
locations
By March 30
◦ Provide site preferences
◦ Volunteer counts
◦ Contact information

13. Invited Honorary Board
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Virginia Representatives ◦ Dallas Jones, Chairman, Southampton County
◦ Maureen McDonnell, First Lady ,Virginia Board of Supervisors
◦ Doug Domenech, Secretary of Natural
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◦ Alan Krasnoff, Mayor, Chesapeake
Resources, Virginia ◦ McKinley Price, Mayor, Newport News
Military Representatives ◦ Christian Rilee, Chairman, Gloucester Board of
Supervisors
◦ Korvin Auch, Colonel, Air Force and Army
◦ Carita Richardson, Mayor, Windsor
◦ John Ballinger, Coast Guard
◦ William Sessoms Jr Mayor Virginia Beach
Jr., Mayor,
Regional Representatives ◦ John Seward, Chairman, Surry County Board of
◦ James Councill III, Mayor, Franklin Supervisors
◦ Paul Fraim, Mayor, Norfolk ◦ Molly Ward, Mayor, Hampton
◦ W. Hunt Jr., Mayor, Poquoson
J , y q ◦ Thomas Wright III, Chairman, Isle of Wight
Board f Supervisors
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◦ Mary Jones, Chair, James City County Board of
Supervisors
◦ Kenneth Wright, Mayor, Portsmouth
◦ David Hare, Mayor, Smithfield National Representatives
◦ Clyde Haulman, Mayor, Williamsburg ◦ Matt Mckenna, President/CEO, Keep America
◦ George Hrichak, Chairman, York County Board
G H i h k h k d Beautiful
of Supervisors
1
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14. National Partners

15. Become a Partner
in h N i
i the National A i
l Action D
Days of the Great American Clean-up
f h G A i Cl
Our corporate sponsors have the ability to leverage this
exciting program by:
◦ Dynamic relationship marketing/brand-building
◦ Significant local, regional and state media recognition
◦ Increasing awareness & public recognition of KVB askHRgreen org
KVB, askHRgreen.org
and our sponsors
◦ Engaging employees in meaningful environmental and community
improvement projects that align with your company’s community
outreach goals
◦ Improving the economic climate and the quality-of-life in
communities in Hampton Roads and throughout Virginia

16. Become a Partner
Corporate Partner Opportunities, continued
◦ Positioning KVB and our sponsors as state and regional “change
change
agents”
◦ Supporting the longer term effort to fund critical community
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projects in Hampton Roads that address g
p greening of g
g gateways,
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parks, beaches, shorelines and open spaces; teaching
environmental stewardship through volunteer action in litter
prevention and waste reduction
There are three different levels of involvement
available ranging f
il bl i from $10 000 t $1 000
$10,000 to $1,000

17. Emerald Green Partner
$10,000 Premier Sponsor
◦ Right to use KVB & GAC logo, sponsor banner recognition, eNewsletters &
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event program
◦ Corporate logo prominently displayed on all applicable marketing
materials with promotional partners (radio, TV, print, online, social
marketing, etc)
◦ Logo on www.askHRgreen.org and www.keepvirginiabeautiful.org with
links to your company’s website
◦ KVB and HR Green generated PR outreach and media support; corporate
media releases and event press kits
◦ Social Media outreach (Facebook / Twitter) with opportunities for specific
promotion
◦ Category Exclusivity at Premier sponsor level for the Hampton Roads Event

18. Emerald Green Partner
$10,000 Premier Sponsor
◦ Participation and first choice of volunteer location for Corporate Challenge
event; banner at event site; opportunity to assist with presentation of
applicable Awards at volunteer venue
◦ Opportunity to provide promotional items, coupons and display at
selected event site
◦ A i l work with KVB and HR G
Actively k ih d Green to d
develop activities f employee
l i i i for l
participation and engagement
◦ Recognition as premier sponsor from the stage at the Friday evening Great
American Clean up Celebration event; 6 invitations to attend
◦ Opportunity for exhibit space at NKO Friday evening celebration
◦ Recognition on KVB website for this event and as a year-round sponsor,
with a link to your company’s website

19. Blooming Green Partner
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$5,000 Sponsorship Level
◦ right to use KVB & GAC logo, sponsor banner recognition, eNewsletters &
event program
◦ Corporate logo or listing displayed on certain promotional and marketing
materials (various print, online, social media, etc)
◦ Logo on www.askHRgreen.org and www.keepvirginiabeautiful.org with
links
li k to your company’s website
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◦ KVB and HR Green generated PR outreach and media support; corporate
media releases and event press kits
◦ Opportunity to p
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promotional items & coupons at selected event site
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◦ Actively work with KVB and HR Green to develop activities for employee
participation and engagement
◦ Recognition as a sponsor at the Friday evening Great American Clean up
Celebration event; 4 invitations to attend
◦ Recognition on KVB website for this event and as a year-round sponsor,
with a link to your company’s website

20. Budding Green Partner
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$1,000 Sponsorship Level
◦ Supporting sponsor for the 2012 Great American Cleanup (
pp g p p (GAC) National
)
Action Days; includes sponsor recognition, eNewsletters & event program
◦ Listing on certain promotional and marketing materials (various print,
online)
◦ Listing on www askHRgreen org and www keepvirginiabeautiful org
www.askHRgreen.org www.keepvirginiabeautiful.org
◦ Work with KVB and HR Green to develop activities for employee
participation and engagement
◦ 2 invitations to attend the Friday evening Great American Clean up
Celebration event
C l b ti t

21. We Thank You!
Every volunteer and sponsor makes a difference
Your actions i fl
Y ti influence others
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Together we can get it done
Because of you, Hampton Roads will be a better place to live