HP Moonshot system

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HPhosteddesktops
solutiontopower
mobileworkstyles
Based on the industry’s highest-density system
to transform business and IT
HP Restricted. For HP and SI/O Partner use only.
Gianluca Gamberoni - Category Manager HPS, HP Italy
Roberto Dognini - Head of Sales Commercial Go-to-Market EMEA, AMD Italy
Antonio Antelmo - Presales, Citrix Italy
Benjamin Jolivet - Channel & Alliance Manager, Citrix Italy
Francesco Merlotti – Sales Specialist PPS, HP Italy

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Introduction
Agenda
• Moonshot platform and current portfolio
• Introducing m700 cartridge and HP ConvergedSystem100
• Citrix Mobility strategy and XenDesktop solution
• POC EXPRESS (NEW !!)
• Q&A

HP Moonshot System
Designed for the data center, built for
the planet
• The world’s first software defined
server accelerating innovation while
delivering breakthrough efficiency and
scale

HPMoonshotSystem
Details

HP Moonshot System
The world’s first software defined server
77%
Less cost
80%
Less space
97%
Less complexity
89%
Less energy
HP Moonshot 1500 Chassis
Supports shared components including power,
cooling, and management and fabric
Software defined servers
45 individually serviceable hot-plug cartridges
Source: HP internal analysis

HP Moonshot 1500 Chassis front view
The essential foundation for the new style of IT
45 hot-plug cartridges
FUTURE
Compute, Storage, or Combination
x86 , ARM, or Accelerator
• Single-server = 45 servers per chassis
• Quad-server =180 servers per chassis
Dual low-latency switches
• HP Moonshot-45G Switch
Module (45 x1Gb downlinks)
• HP Moonshot-180G Switch
Module (180 x1Gb downlinks)

HP Moonshot 1500 Chassis rear view
The essential foundation for the new style of IT
Rear View
HP Common-Slot Power Supplies
5 serviceable, redundant,
hot-plug fan modules
Dual Network Uplinks
• HP Moonshot-6SFP Uplink
Module (6 x10Gb Stackable
Uplinks)
• HP Moonshot-4SFP Uplink
Module (4 x40Gb Stackable
Uplinks)
HP Moonshot 1500 Chassis
Management module

Highly flexible fabric
Supporting a range of current and future capabilities
Traffic isolation and stacking for resiliency
with dual low-latency switches
Economical and flexible storage
with shared storage lanes
Multiple servers managed as one platform
with dedicated iLO network
Integrated cluster fabric
with point-to-point connectivity
$
8 Lanes

Expanding customer and partner programs
Moonshot delivers breakthrough innovation, solutions and support
HP Pathfinder
Innovation
Ecosystem
Moonshot Concierge
Support
Customer
Need
Analyze
Application
Optimize
Server
Launch
Solutions
4x the Solutions
3x Faster Time to Innovation
Leading technology
partnerships
HP Discovery Lab
Service &
Consulting
Acquire on
your terms$
Solution Builder
program
Community
Expertise
Reference
Architectures

Softwaredefinedserversfor
targetedsolutions
ProLiant m700
Server
ProLiant
Moonshot
Server
ProLiant m300
Server

Software defined servers optimized for workloads
ISV reference architectures
ProLiant m700
ProLiant Moonshot Server
ProLiant m300
Hosted Desktop
Infrastructure
Dynamic Web Serving
Hosting , Content Delivery
Network
Static Web Serving
Hosting

Moonshot powers HP.com
6
Cache
16
HTTP
Apache
16
Download files
6 Moonshot chassis
< 6kW Power total
< 1 Rack/data centerBrowsing: www.hp.com (HP’s web gateway)
Downloads: ftp.hp.com (driver updates )
100%
www.hp.com
300M
hits per day
94%
Less power
89%
Less space
(1)
100%
ftp.hp.com

HP Moonshot cartridges made even better
HP Openstack (former HP Cloud OS) for Moonshot supports these workload-optimized
servers
HP ProLiant Moonshot Server
12.04
Enterprise
Linux 6.4
Linux Enterprise
Server11 SP2
HP ProLiant m300 Server Cartridge
13.10
Enterprise
Linux 6.5
Linux Enterprise
Server11 SP2
Windows
Server2012 &
WS2012 R2

Introduction
Agenda
• Q&A

HP ConvergedSystem 100 Chassis
Dual
network
switches
Dual
network
switches
Forty-five (3 x 15)
cartridge slots

Delivering hosted desktops to workers on any device,
anywhere, at any time
Challenge:
• Increasingly costly and complex desktop
environments, caused by the skyrocketing number
of mobile devices
Current Environment:
• Use of Citrix XenDesktop Provisioning Services
• >200 remote desktops
• Security requirements for data access
• Clients requiring predictable performance
Opportunity:
• Enterprise, Service Provider
• FED/SLED, Financial Services, Healthcare
HP ProLiant m700 Server Cartridge
Based on the AMD
Opteron X2150
APU

| COMMERCIAL CLIENT| MARCH 2014 |17
WHAT A DIFFERENCE 8 YEARS MAKES:
TWO PICTURES OF PAPAL INAUGURATIONS

FUNDAMENTAL CHANGES IN COMPUTE, NETWORKING AND STORAGE
 New technical requirements
 An exponential increase in demand
for compute, networking and storage
 New workloads means the same old
same old doesn’t work—need new
technology, product and business
models
More Form Factors
More Apps
More Users

HP MOONSHOT SERVER WITH AMD OPTERON™ X2150 APU
4.3U server with 45 hot-pluggable cartridges
(4) AMD Opteron ™ X2150 APU SoCs per compute cartridge
Up o 180 servers per chassis
Optional storage cartridge—2 drives per cartridge
Density
Differentiation
Target Workloads
AMD Opteron™ X2150 APU for multimedia workloads
Highest server density available in Moonshot systems
Hosted Desktop
Cloud gaming
Content Distribution Network
Video pre-processing and transcoding
HP Proliant
M700

A NEW ERA OF PROCESSOR PERFORMANCE & NEW WAYS TO BENCHMARK
Throughput
Performance
Time (# of processors)
we are
here
 Hit $XXXM OPEX in Q3 2013
 Manage cash and working capital
 Improve inventory mix
 Communicate our plan
and strategy
 Stabilize the business
SINGLE-CORE ERA MULTI-CORE ERA HETEROGENEOUS SYSTEM ERA
Assembly  C/C++  Java … pthreads  OpenMP / TBB … Shader  CUDA OpenCL !!!
Enabled by:
 Moore’s Law
 Voltage Scaling
Constrained by:
 Power
 Complexity
Single-thread
Performance
Time
?
we are
here
Enabled by:
 Moore’s Law
 SMP architecture
 Power
 Parallel SW
 Scalability
Constrained by:
Throughput
Performance
Time (# of processors)
we are
here
ModernApplication
Performance
Time (Data-parallel exploitation)
we are
here
 Abundant data
parallelism
 Power
efficient GPUs
Enabled by:
 Programming
models
 Comm.
overhead
Temporarily
Constrained by:

THE APU IS AT THE HEART OF OUR PRODUCT STRATEGY
MULTI-CORE CPUS
Designed for
 General purpose tasks
 Most common applications
 Data processing serially
CPU
 General-purpose, programmable scalar
and vector processor cores, forming a
heterogeneous capability
 High-speed bus architecture
 Shared, low-latency memory model
 Complete System-on-Chip
APU
WITH EXTERNAL GPU SUB-SYSTEMS
Designed for
 Specialized tasks (e.g. graphics, video)
 Most visual applications
 Data processing in parallel
GPU

ANALOGY
BRAIN VS. APU
APU.
CPU is the logical side, GPU is the creative size.
GFLOPS - compute capacity
Performance is APU’s ability to utilize GFLOPS
Brain.
Left side is logical, Right side is creative.
Brain size is similar in all people
IQ is ability to understand ideas, and the
ability to store, retrieve, and process
information

HP ProLiant Server Cartridge with AMD OpteronX 2150
WORKLOAD Hosted Desktop Infrastructure
CPU (4) 15W AMD Opteron™ X2150 APU / 4 core / 1.5GHz w/ Integrated GPU
MEMORY
(4) 8 Gb SO-DIMMS Total
1 SO-DIMM per processor, each upto1600Mhz, DDR3 SO-DIMM ECC (8GB)
NETWORK
Onboard NIC: 1 dual port 1GbE NIC per CPU
Switch: 180 1GbE Downlinks
Uplink Module: 4 x 40GbE QSFP+ ports
STORAGE HP m700 4 x 32GB or 64GB iSSD Mezzanine for local storage (1 x per CPU)
BOOT 1) Network or 2) Local via iSSD Mezz
SYSTEM CONFIGS 45 or 15 Server Cartridges per chassis
Power
Chassis: 3510W Peak, 1755W Typical , 900W idle
Cartridge: 78W Peak, 39W Typical, 20W idle
Node: 19.5W Peak, 10W Typical, 5W idle
OS Windows 7 / Windows 8 - 64bit
HP ProLiant m700 Server Cartridge specs

Dedicated resources for every user
Chassis configuration
• 45 AMD Kyoto Cartridges
• Dual 180 x 1 GbE switch modules
• Dual 40 GbE uplink modules
• 4 x 1,500 watt Platinum PS (n+1)
• Chassis Management module
• Five dual-rotor, hot-plug fans (N+1)
180 users in 4.3u
Web Server m300
CPU
Graphics
Memory
Disk
OS
AMD Opteron
X2150 / 4 core
Integrated Radeon
8000 GPU
8GB DDR3 SO-DIMM
ECC 1600MHZ
32/64GB iSSD
(400 IOPS)
Win 7 64
Ent SP1
1 x Cartridge
= 4 x PC Nodes
Each PC Node
No I/O bottlenecks with 400 IOPS per user
Bare-metal means no virtualization

The first PC-on-chip for the data center
HP ConvergedSystem 100 for Hosted Desktops
No compromise PC experience
Full-powered desktop, with independent compute and graphics for each user
Simple to deploy
• Up and running in approximately two hours1 with Citrix XenDesktop with no
SAN or virtualization layer
• 180 desktop per 4U chassis; pre-determined sizing for predictable cost and
capacity planning and scaling
Better total cost of ownership
• All the HP Moonshot efficiencies – lower cost, better performance, less space,
and less complex
Up to 44%better TCO
and 63% less power4
Up to 90%faster
deployment3
Up to 6Xfaster
graphics frames per
second2
1, 2, 3, 4 Based on internal HP testing, October 2013

HP Converged Infrastructures enabling mobility
Task workers Productivity users Knowledge workers Power users Workstation-
class users
+
Graphics
Accelerated VDI
GAP
WS460c Graphics ServersReference Architectures for VDI

The increasing needs from knowledge workers in a
virtual desktop environment
I need to run any
application I want on
multiple devices, just
like my PC
Scroll PDF files smoothly
View and hear flash video
without skips or delays
See and hear video
conference or webcast
clearly
View 3D images

Aligning to PC user segmentation
Performance – Cost/Seat
Session / App
Virtualization
Virtual desktops
(VDI)
App / Desktop
virtualization with
graphics acceleration
DensityHigh
High
Client
Devices
Task workers
(data enter)
Knowledge workers
Productivity workers Power users
Workstation-class workers
ConvergedSystem
100 (HDI)
HP Confidential – NDA Required

Qualifying Accounts For Hosted Desktops
1. VDI in production with 200+ remote desktops
2. Citrix XenDesktop using PVS (not MCS)
3. HP WS460c Users (want lower cost/lower performance graphics)
4. Having Trouble with:
A. sizing users
B. addressing latency
C. graphics and video applications
Detailed technical requirements for
qualifying customers:
• Running Windows 7 for PC users
• Running non-persistent VDI instances
• Ok to support 10GBe network
High Level for qualifying customers:

CS100 Hosted Desktop Infrastructure solution diagram
Dual 40Gb (4 x 10Gb)
HPN 5900 switches
Citrix Provisioning Servers
Fully Integrated with
Citrix XenDesktop and
Provisioning Services
(PVS)
Up to 1260 Desktops in the rack
Up to 7 Chassis with 45 m700
(180 nodes per chassis)
HP StoreEasy
12TB – 1PB+
SAS/SATA
SFF/LFF2x HP ProLiant DL385 Gen8
8x300GB SAS1.2TB+
2 x 10Gb
HP Thin Client Portfolio
2 x 10Gb
•Simply redirect user
images to nodes
•Scale to thousands of
users easily
•Built-in redundancy –
if one node goes
down, easily stream to
another node
Users Data Storage

HP ConvergedSystem 100 deployment
1260 Desktops in the rack – Simple solution for knowledge worker
HP Moonshot System
Up to 7 Chassis with 45 m700
(180 nodes)
HP StoreEasy
12TB – 1PB+
SAS/SATA
SFF/LFF
Dual
40Gb
4x10Gb
2x10Gb
Non-Persistent
Desktops
(2) HP ProLiant DL385 Gen8
8x300GB SAS 1.2TB+
2x10Gb
HPN 5800
Leaf Switches
Two HPN 5900
TOR Switches
(48XG-4QSFP

Remote desktops
Different solutions for different user types and use cases
Workload attributes and Solutions
• Data entry, very few applications, primarily text based
• Shared HW resources for high-density scaling up to1000s of
users
• Often require NO graphics and low compute to deliver desktops
Source: HP internal analysis with Moonshot server
Task Workers
(Traditional VDI)
High-End Graphical
Power Users
• FULL desktop w/ accelerated graphics, high-
performance compute required
• Blade workstation or SL servers with graphics
accelerators
WS460c Gen8
w/ NVIDIA GPUs
SL250s/270s w/ NVIDIA
GPUs
DL380p
C7000
Blade Servers
DL380
Rack Servers
VDI-in-a-Box
Mid Power Users
Productivity Workers and
Knowledge Workers
• Require dedicated HW resources per user for contention-free,
reliable, native PC-like performance
• Fully virtualized desktops, running MS Office, using multiple
applications, PDFs, and need business graphics and multimedia
• Traditional VDI is only cost-effective for workers with
minimal graphics or multimedia AND simple application
profiles
HP ConvergedSystem 100
Hosted Desktop Infrastructure

HP Business Computing Portfolio
Desktop Notebook
Thin Client Retail SolutionsAccessori
Workstation
Mobility
Cloud
Stability, Security and TCO Performance
Usability Affordability and Stability

HP Thin Client Portfolio : Industry leading endpoint solutions
HP t410 All in One HP t410
HP t620 HP t820
Client virtualization allows you to deliver desktops and applications to any device, including
these fantastic thin client and tablet options from HP
Slate 8 Pro, Slate 7 HD, Omni 10, Slate 10 HD
Smart Clients Zero Clients Flexible Clients Mobile Clients

Introduction
Agenda
• Q&A

Joint solutions portfolio
Citrix and HP
Enterprise mobility and
cloud services
Desktop and application
virtualization
Networking Expert services
Unlock productivity and
expand access
Extend productivity and
efficiency
Simple application
development and
deployment
The right solution the
first time

Today’s workforce challenges
Business
• Enabling a growing mobile
workforce
• Attracting and retaining next-
gen workers
• Meeting regulatory compliance
Users
• Accessing apps and data from
anywhere to remain productive
• Supporting bring your own
device (BYOD) while maintaining
personal privacy
IT
• Managing increasing number of
devices and platforms
• Securing data
• Delivering all the applications
users need to be productive

Evolving end-user computing landscape
PCs
• User tied to device
• Data security device
dependent
Desktop optimization
• Secure access, hosted
apps/desktops via virtualization
• IT procured devices
• Data secure in data center
Mobility
• Access/app delivery to IT and
personal devices
• Mobile device management
• Securing data on any device

Microsoft Windows remains vital
Enterprise productivity is based on Windows
Enterprise productivity is still dominated by the
Microsoft® Windows® ecosystem. HP knows
that a typical 10,000 user enterprise has
between 600 and 800 Windows applications
critical to their business.*
OS market share
Windows
Mac OS
Linux
Data provided by
NETMARKETSHARE
for 01 Jan 2013 –
13 Nov 2013
* Internal data provided by the HP Application Transformation for Client Computing factory

Optimize infrastructure to deliver end-user requirements
Citrix XenDesktop with FlexCast
FlexCast models
Session/application
virtualization
VDI desktops
Hosted desktop
infrastructure
VDI with personal vDisk
Remote PC access
Offline client
virtualization

Part of an overall response to the pressure of mobility
Client and application virtualization solutions landscape
Density
Performance
Task workers
Productivity workers
Knowledge workers
Power users

Media-rich work requirements
• Software engineers
• Doctors and nurses
• Accountants
• Engineers
Scroll PDF files smoothly
View and hear flash video without
skips or delays
Conduct video conferences and webcasts
clearly, unified communications
Ensure data security
View 3D images
• Scientists
• Architects
• Lawyers
• Sales
“I need access to my data
and applications whether
I’m in the office or mobile.
The device I use shouldn’t
matter. I need this
experience to be reliable.”

Part of an overall response to the pressure of mobility
Introducing new hosted desktops infrastructure
Density
Performance
Task workers
Productivity workers
Knowledge workers
Power users

End users who view 3D parts and designs
Aerospace developers
Auto industry developers
Insurance claim adjusters
Scientists
“I need to view and interact
with different designs and
models on various devices,
including mobile options. I
need to collaborate with
other teams in real time.”

End users who are contractors and partners
Software developers
Global distributed marketing teams
Joint engineering teams
Full-service public relations firms
“I contract remotely for a
company that wants to
keep their IT assets in-
house. I need to collaborate
with folks in other time
zones.”

End users who are remote and branch office workers
High-tech sales personnel
Field service technicians
Telemarketers
Home healthcare providers
“I need a touchdown space
for my highly mobile sales
teams in remote offices,
but IT needs to protect our
customer information in the
data center.”

Citrix XenDesktop
Citrix Provisioning Services for Dops
Provides a single desktop image, saving on
storage
Citrix HDX
Offers the best user experience over any
network type
Citrix Receiver
Available on any OS or end-point device
Citrix allows you to rapidly deliver this productivity to any device

HP and Citrix together: key advantages
Uncompromised
user experience
Consistent desktop
delivery plus Citrix high-
definition HDX experience
Reduced TCO
Up to 44% improvement in
TCO (vs. local PCs)
Simplicity Deployment, management,
and scale
HP ConvergedSystem 100 for Hosted Desktops with Citrix XenDesktop

MoonshotPOCExpress
CS100HDIwithCitrixXenDesktop

Service Description
Service
• Remotely accessible HDI PoC
• Predefined Test Cases
• Up-to 5 Day Duration
• Hosted in the Discovery Lab
• Assigned Lab Consultant
• HP CS100 HDI
• Citrix Xendesktop 7.1
• Citrix PVS 7.1
• Citrix Receiver 4.1
• Windows 7 64 Enterprise
• Customer Solution Architect
• Partner Solution Architect
• Knowledge worker end-users
Wanting PC quality graphics
and sizing predictability for:
1. video playback
2. web casting,
3. 3D application viewing
Solution Audience

Engagement Process
Customer
Partners
Sales
Presales
Local Country Need
Customer
Partners
Sales
Presales
Local Solution Delivery
Discovery Lab
Discovery Lab
Customer References
Repeat Blueprint
POC Express
Qualification
Discovery Lab
Consultant
Assigned
POC Express
Validation
POC Express
Runtime
POC Report
Customer
Feedback
PoC Use Cases
Connection
Details
HPSolutionDemoPortal
SalesFollowupGTMCollaterals

PoC Environment
Laptop
Thin Client
Tablet
PC
Smartphone
Citrix Netscaler Gateway
HPN 5900 Switch
Provisioning Server
CS100 HDI Moonshot
Enclosure Web Server m300
Citrix XenDesktop
Customer Site HP Discovery Lab PC Node
CPU
Graphics
Memory
Disk
OS
AMD Opteron
X2150 / 4 core
Integrated Radeon
8000 GPU
8GB DDR3 SO-DIMM
ECC 1600MHZ
32GB iSSD (400 IOPS)
Win 7 64
Ent SP1
1 x
1 x Cartridge
= 4 x PC Nodes
Remote Access

Thankyou

HP Moonshot system

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