Toby Marsden - Director Application Development Management Solutions, EMEA HP Software - takes part to the HP EMEA Software Performance tour 2014 to talk about enterprise agility in the age of applications.

1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
Toby Marsden,
Director Application Development
Management Solutions
EMEA HP Software
Baveno, Italy
June 17th
HP Software
Performance Tour 2014

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
EnterpriseAgilityintheage
ofApplications
MarketTrends Application Development Management

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
A tipping point for application delivery
2010
4 per app
2015
36 per app
2020
120 per app
“New application
projects surge in 2013
and beyond.”
“Social, mobile, analytics,
cloud have reached the
tipping point in 2013.”
2013
Surging application numbers
Number of releases
per app per year
• Apps everywhere
• Accessed through multiple devices
• 30x increase in application releases
• Closed feedback loop with customers
• Focus on time-to-value and ROI
What we expect:

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Composite applications
Search
Product
Pay
Payment
Buy
Customer Profiles
Ship
Shipping
Track
Track package
Each of these steps are
interconnected software
components, also called services
Public CloudTraditionalManaged CloudComposite
Business processes are actually an integration of existing components and services
EXAMPLE:
The Online Shopping Process

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Delivering change continuously and fast is risky
Quality assurance
by validation throughout the
Application Lifecycle will address
these risks
Q
The Risks:
Change
is constant
• New implementations
• Support packs
• Customizations
Speed
impacts bottom line
• Time to revenue
• Cost of implementation
Interdependence
increases business risk
• Apps are interdependent
• Each change adds to risk
Composite Application

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Modern Application Delivery and Quality Challenges
The Five Horsemen of the Apocalypse

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
You need insight across everything
Systems of engagement
Systems of record
Processes span systems
and channels:
Meaningful experiences
require end-to-end
Application Lifecycle
insight and coordination
User need

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Release RunTestBuildDefine
Defects
SCMBMIDE
Equally you need full visibility across the supply chain
Agile Continuous Delivery DevOps
Mobile apps
Deploy Deploy
Management Automation Traceability Analytics / Intelligence
Enterprise ALM Hub

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
The HP ADM Difference
1
2
3
HP delivers industry
leading automation of
test execution, service
virtualization, and lab
management.
Accelerated
HP enables rapid
response to changes
through analytics of the
application lifecycle.
Adaptable
HP integrates across
multiple technologies,
tools & methodologies –
ensuring a single version
of the truth.
Aligned

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
Application Lifecycle Management Maturity Model
Where are you in your journey?
• Delivery by individual effort
• Progressis guesstimated
• No common technical policy
• Quality is highly variable;
customer as tester
Stage 1
Add-hoc • Effort is correlated to progress
• Point tools
• Intra-project technical policy,
manual enforcement
• Pockets of test automation
• Consistent quality for projects
of like-size
Stage 2
Functional
Competence • Project progress measured by
KPI
• Intra-project sharing, reuse
• Inter-project tech. policy,
manual enforcement
• Tools with some integration
• Regular test automation
• Consistent quality for projects
of variable-size
• ‘ROI aware’
Stage 3
Functional
Excellence
• Program progress measured by
KPI
• Inter-project sharing, reuse
• Enterprise tech. policy and
automated enforcement
• Complete requirement
traceability
• Automation across core
lifecycle
• Integrated tool suites
• ‘ROI expectant’
Stage 4
Cross-Functional
Proficiency
• Delivery progress integrated into
portfolio view (normalized,
dynamic)
• Efficient DevOps connection for
application deployment,
security, performance
• IT as integrated “supply chain”
for app. change management
• Automation across complete
lifecycle
• ‘ROI ensured’
Stage 5
Integrated
Lifecycle
Journey to Agile Enterprise
Application Lifecycle ManagementQuality Management
Journey to Agile Enterprise

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thankyou