SlideShare a Scribd company logo

List Building

•Download as PPS, PDF•
•
H
HP2009

BC

BusinessTechnology
1 of 24
Maintaining a Healthy Database in a Sick Economy Billy Conway - Group Director
So what is healthy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growing
Understand Current Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of E-mail Acquisition Percentage of Marketers Using Acquisition Tactic Level of Satisfaction Paid search Call center Co-registration E-mail list rental In-person/store event Sweepstakes Newsletter sponsorship E-mail append Own site registration Not Satisfied Very Satisfied Source: JupiterResearch/E-Rewards, Inc. E-mail Marketing Executive Survey (5/06), n = 253 (e-mail marketers, US only) We would also add transactional email to this list!
Key Acquisition Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquitention Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Terms and conditions
Fresh
Fresh ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deep
[object Object],[object Object],[object Object],Data Lifecycle Consumer engagement (time) 3rd party data Customer data Useful data Prospect Established relationship
Why Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expensive Inexpensive Operationally complex Operationally easy No 2 messages alike Spray & Pray
Data Lifecycle by type Quality of Relevance Knowledge Around Preferences (or Availability of Data ) E-mail Data (Soon) Web Click Data Profile Data (perhaps) E-mail Data (Perhaps) Web Click Data Profile Data First Conversion E-mail Data Web Click Data Profile Data First Conversion Few More Conversions E-mail Data Web Click Data Profile Data First Purchase Few More Purchases A Lot More Purchases Phase 1 (Leads) Phase 2 (One-Timers) Phase 3 (Mid/Low RFM) Phase 4 (High RFM) ,[object Object],[object Object],[object Object],[object Object],Third-party sourced data Third-party sourced data
Some Data Acquisition methods ,[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick
[object Object],[object Object],[object Object],[object Object],[object Object],The Marketer’s challenge
Complex Considerations How should we best address these behaviors? In what circumstances should we E-mail this person? With what message or offer? Register Browse Checked Golf and Tennis Nike SQ Driver Click Presentation Layer Scoring Layer Behavior Layer Nike Golf Shoes Golf Tennis Golf Tennis Golf Tennis $$$ Nike $$$ Nike 50% 50% 70% 30% 80% 20% 100%
Quick Behavioural Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active
Email Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engaged Openers Clickers Unengaged Flirting Gone Clicks 0 1 2-3 4-7 8+ 0 1 2 3+ New Not opened last quarter either Opens
Purchase Engagement ,[object Object],[object Object],[object Object]
Save, learn or reactivate ,[object Object],[object Object],[object Object]
Recap - Databases are: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
 
ExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel BookExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel BookSalesforce Marketing Cloud
 
Use intent based marketing to reach buyers on their own terms
Use intent based marketing to reach buyers on their own termsUse intent based marketing to reach buyers on their own terms
Use intent based marketing to reach buyers on their own termsSocedo
 
The Benefits of Email Marketing for Continuing Education
The Benefits of Email Marketing for Continuing EducationThe Benefits of Email Marketing for Continuing Education
The Benefits of Email Marketing for Continuing EducationBrooke Franks
 
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideLead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
 
E mail marketing
E mail marketingE mail marketing
E mail marketingchdnshn
 
10 Sanity-checks for Efficient Data Management
10 Sanity-checks for Efficient Data Management 10 Sanity-checks for Efficient Data Management
10 Sanity-checks for Efficient Data Management CRMT Digital
 
Marketing analytics
Marketing analyticsMarketing analytics
Marketing analyticsInternet Marketing Software - WordStream
 

Recommended

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
 
ExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel BookExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel BookSalesforce Marketing Cloud
 
Use intent based marketing to reach buyers on their own terms
Use intent based marketing to reach buyers on their own termsUse intent based marketing to reach buyers on their own terms
Use intent based marketing to reach buyers on their own termsSocedo
 
The Benefits of Email Marketing for Continuing Education
The Benefits of Email Marketing for Continuing EducationThe Benefits of Email Marketing for Continuing Education
The Benefits of Email Marketing for Continuing EducationBrooke Franks
 
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideLead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
 
E mail marketing
E mail marketingE mail marketing
E mail marketingchdnshn
 
10 Sanity-checks for Efficient Data Management
10 Sanity-checks for Efficient Data Management 10 Sanity-checks for Efficient Data Management
10 Sanity-checks for Efficient Data Management CRMT Digital
 
Marketing analytics
Marketing analyticsMarketing analytics
Marketing analyticsInternet Marketing Software - WordStream
 
Turn B2B Leads Into Sales; Align Marketing & Sales
Turn B2B Leads Into Sales; Align Marketing & SalesTurn B2B Leads Into Sales; Align Marketing & Sales
Turn B2B Leads Into Sales; Align Marketing & SalesNuSpark Marketing
 
Creds Latest
Creds LatestCreds Latest
Creds LatestPeter Rivett-Jones
 
Kasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa
 
Mutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferenceMutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
 
Creative Multi Channel Overview
Creative Multi Channel OverviewCreative Multi Channel Overview
Creative Multi Channel Overviewjobrien
 
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert oseBeyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert oseInformation Development World
 
8 ways to introduce personalisation into your marketing strategy
8 ways to introduce personalisation into your marketing strategy 8 ways to introduce personalisation into your marketing strategy
8 ways to introduce personalisation into your marketing strategy CRMT Digital
 
B2b Email Marketing - Tamara Gielen
B2b Email Marketing - Tamara GielenB2b Email Marketing - Tamara Gielen
B2b Email Marketing - Tamara GielenB2B Marketing Forum
 
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...Alistair Simpson
 
Data-Driven Marketing
Data-Driven MarketingData-Driven Marketing
Data-Driven MarketingMighty Guides, Inc.
 
Rethinking Direct Mail in a Digital Environment
Rethinking Direct Mail in a Digital EnvironmentRethinking Direct Mail in a Digital Environment
Rethinking Direct Mail in a Digital EnvironmentKasasa
 
The Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM RetargetingThe Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM RetargetingKissmetrics on SlideShare
 
CGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCaryn Gray
 
Predictive scoring essential to your retention strategy webinar slides
Predictive scoring essential to your retention strategy webinar slidesPredictive scoring essential to your retention strategy webinar slides
Predictive scoring essential to your retention strategy webinar slidesLouise Byrne
 
Helping Companies Grow with Hubspot
Helping Companies Grow with HubspotHelping Companies Grow with Hubspot
Helping Companies Grow with HubspotNathan Smith
 
Marketing Loves Sales 2016 Presentation
Marketing Loves Sales 2016 PresentationMarketing Loves Sales 2016 Presentation
Marketing Loves Sales 2016 PresentationJeffrey Buddle
 
Analytics + Brain = $
Analytics + Brain = $Analytics + Brain = $
Analytics + Brain = $Sheri Kurdakul
 
ABM: Illustrate and Quantify Marketing’s Role in the Value Chain
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainABM: Illustrate and Quantify Marketing’s Role in the Value Chain
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainAaron Smith
 
Predictive content analytics takes the guesswork out of content marketing.
Predictive content analytics takes the guesswork out of content marketing.Predictive content analytics takes the guesswork out of content marketing.
Predictive content analytics takes the guesswork out of content marketing.breakoutrevenue
 
Testing Strategies
Testing StrategiesTesting Strategies
Testing StrategiesHP2009
 
Keynote Email In A Downturn
Keynote Email In A DownturnKeynote Email In A Downturn
Keynote Email In A DownturnHP2009
 
PPWNov13- Day 2 am- M.Mapila- IFPRI
PPWNov13- Day 2 am- M.Mapila- IFPRIPPWNov13- Day 2 am- M.Mapila- IFPRI
PPWNov13- Day 2 am- M.Mapila- IFPRIAg4HealthNutrition
 

More Related Content

What's hot

Turn B2B Leads Into Sales; Align Marketing & Sales
Turn B2B Leads Into Sales; Align Marketing & SalesTurn B2B Leads Into Sales; Align Marketing & Sales
Turn B2B Leads Into Sales; Align Marketing & SalesNuSpark Marketing
 
Kasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa
 
Mutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferenceMutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
 
Creative Multi Channel Overview
Creative Multi Channel OverviewCreative Multi Channel Overview
Creative Multi Channel Overviewjobrien
 
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert oseBeyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert oseInformation Development World
 
8 ways to introduce personalisation into your marketing strategy
8 ways to introduce personalisation into your marketing strategy 8 ways to introduce personalisation into your marketing strategy
8 ways to introduce personalisation into your marketing strategy CRMT Digital
 
B2b Email Marketing - Tamara Gielen
B2b Email Marketing - Tamara GielenB2b Email Marketing - Tamara Gielen
B2b Email Marketing - Tamara GielenB2B Marketing Forum
 
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...Alistair Simpson
 
Rethinking Direct Mail in a Digital Environment
Rethinking Direct Mail in a Digital EnvironmentRethinking Direct Mail in a Digital Environment
Rethinking Direct Mail in a Digital EnvironmentKasasa
 
The Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM RetargetingThe Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM RetargetingKissmetrics on SlideShare
 
CGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCaryn Gray
 
Predictive scoring essential to your retention strategy webinar slides
Predictive scoring essential to your retention strategy webinar slidesPredictive scoring essential to your retention strategy webinar slides
Predictive scoring essential to your retention strategy webinar slidesLouise Byrne
 
Helping Companies Grow with Hubspot
Helping Companies Grow with HubspotHelping Companies Grow with Hubspot
Helping Companies Grow with HubspotNathan Smith
 
Marketing Loves Sales 2016 Presentation
Marketing Loves Sales 2016 PresentationMarketing Loves Sales 2016 Presentation
Marketing Loves Sales 2016 PresentationJeffrey Buddle
 
ABM: Illustrate and Quantify Marketing’s Role in the Value Chain
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainABM: Illustrate and Quantify Marketing’s Role in the Value Chain
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainAaron Smith
 
Predictive content analytics takes the guesswork out of content marketing.
Predictive content analytics takes the guesswork out of content marketing.Predictive content analytics takes the guesswork out of content marketing.
Predictive content analytics takes the guesswork out of content marketing.breakoutrevenue
 

What's hot (19)

Turn B2B Leads Into Sales; Align Marketing & Sales
Turn B2B Leads Into Sales; Align Marketing & SalesTurn B2B Leads Into Sales; Align Marketing & Sales
Turn B2B Leads Into Sales; Align Marketing & Sales
 
Creds Latest
Creds LatestCreds Latest
Creds Latest
 
Kasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith Brannan
 
Mutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferenceMutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users Conference
 
Creative Multi Channel Overview
Creative Multi Channel OverviewCreative Multi Channel Overview
Creative Multi Channel Overview
 
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert oseBeyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose
Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose
 
8 ways to introduce personalisation into your marketing strategy
8 ways to introduce personalisation into your marketing strategy 8 ways to introduce personalisation into your marketing strategy
8 ways to introduce personalisation into your marketing strategy
 
B2b Email Marketing - Tamara Gielen
B2b Email Marketing - Tamara GielenB2b Email Marketing - Tamara Gielen
B2b Email Marketing - Tamara Gielen
 
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
 
Data-Driven Marketing
Data-Driven MarketingData-Driven Marketing
Data-Driven Marketing
 
Rethinking Direct Mail in a Digital Environment
Rethinking Direct Mail in a Digital EnvironmentRethinking Direct Mail in a Digital Environment
Rethinking Direct Mail in a Digital Environment
 
The Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM RetargetingThe Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM Retargeting
 
CGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-Quality
 
Predictive scoring essential to your retention strategy webinar slides
Predictive scoring essential to your retention strategy webinar slidesPredictive scoring essential to your retention strategy webinar slides
Predictive scoring essential to your retention strategy webinar slides
 
Helping Companies Grow with Hubspot
Helping Companies Grow with HubspotHelping Companies Grow with Hubspot
Helping Companies Grow with Hubspot
 
Marketing Loves Sales 2016 Presentation
Marketing Loves Sales 2016 PresentationMarketing Loves Sales 2016 Presentation
Marketing Loves Sales 2016 Presentation
 
Analytics + Brain = $
Analytics + Brain = $Analytics + Brain = $
Analytics + Brain = $
 
ABM: Illustrate and Quantify Marketing’s Role in the Value Chain
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainABM: Illustrate and Quantify Marketing’s Role in the Value Chain
ABM: Illustrate and Quantify Marketing’s Role in the Value Chain
 
Predictive content analytics takes the guesswork out of content marketing.
Predictive content analytics takes the guesswork out of content marketing.Predictive content analytics takes the guesswork out of content marketing.
Predictive content analytics takes the guesswork out of content marketing.
 

Viewers also liked

Testing Strategies
Testing StrategiesTesting Strategies
Testing StrategiesHP2009
 
Keynote Email In A Downturn
Keynote Email In A DownturnKeynote Email In A Downturn
Keynote Email In A DownturnHP2009
 
PPWNov13- Day 2 am- M.Mapila- IFPRI
PPWNov13- Day 2 am- M.Mapila- IFPRIPPWNov13- Day 2 am- M.Mapila- IFPRI
PPWNov13- Day 2 am- M.Mapila- IFPRIAg4HealthNutrition
 
Measuring The Effectiveness Of Your Email Programmes
Measuring The Effectiveness Of Your Email ProgrammesMeasuring The Effectiveness Of Your Email Programmes
Measuring The Effectiveness Of Your Email ProgrammesHP2009
 
Opportunities begginer mini dictionary
Opportunities begginer mini dictionaryOpportunities begginer mini dictionary
Opportunities begginer mini dictionaryjluismail
 

Viewers also liked (6)

Testing Strategies
Testing StrategiesTesting Strategies
Testing Strategies
 
Keynote Email In A Downturn
Keynote Email In A DownturnKeynote Email In A Downturn
Keynote Email In A Downturn
 
PPWNov13- Day 2 am- M.Mapila- IFPRI
PPWNov13- Day 2 am- M.Mapila- IFPRIPPWNov13- Day 2 am- M.Mapila- IFPRI
PPWNov13- Day 2 am- M.Mapila- IFPRI
 
Measuring The Effectiveness Of Your Email Programmes
Measuring The Effectiveness Of Your Email ProgrammesMeasuring The Effectiveness Of Your Email Programmes
Measuring The Effectiveness Of Your Email Programmes
 
Howtoretirein1year
Howtoretirein1yearHowtoretirein1year
Howtoretirein1year
 
Opportunities begginer mini dictionary
Opportunities begginer mini dictionaryOpportunities begginer mini dictionary
Opportunities begginer mini dictionary
 

Similar to List Building

2009 Email Marketing Masterclass Red Eye
2009 Email Marketing Masterclass Red Eye2009 Email Marketing Masterclass Red Eye
2009 Email Marketing Masterclass Red EyeDave Chaffey
 
What's Old is New Again: 5 Email Best Practices for the Web 3.0 World
What's Old is New Again: 5 Email Best Practices for the Web 3.0 WorldWhat's Old is New Again: 5 Email Best Practices for the Web 3.0 World
What's Old is New Again: 5 Email Best Practices for the Web 3.0 WorldSynchronicity Marketing
 
Make Your Emails Matter
Make Your Emails MatterMake Your Emails Matter
Make Your Emails MatterNet Atlantic
 
Recruiters Must Think Like Marketers
Recruiters Must Think Like MarketersRecruiters Must Think Like Marketers
Recruiters Must Think Like MarketersTincup & Co.
 
Enterprise nation presentation re-record version
Enterprise nation presentation re-record versionEnterprise nation presentation re-record version
Enterprise nation presentation re-record version123-reg
 
Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10
Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10
Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10Leblond
 
Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails Carolyn Nye
 
Today's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarToday's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarTincup & Co.
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionBill Powell
 
Database Marketing Product Launch
Database Marketing Product Launch Database Marketing Product Launch
Database Marketing Product Launch Jennifer Dunbar
 
Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)katieTraynier
 
Enterprise nation presentation 120215
Enterprise nation presentation 120215Enterprise nation presentation 120215
Enterprise nation presentation 120215123-reg
 
Vision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email FinalVision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email Finaldavidsmerdon
 
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Return Path
 
Measure what matters to your customer
Measure what matters to your customerMeasure what matters to your customer
Measure what matters to your customerVikas Sharma
 
eMarketer Webinar: Best Practices for Email Marketing
eMarketer Webinar: Best Practices for Email MarketingeMarketer Webinar: Best Practices for Email Marketing
eMarketer Webinar: Best Practices for Email MarketingeMarketer
 
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive Edge
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive EdgeWhy Intent Matters - Shift to the Consumer Journey to Gain a Competitive Edge
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive EdgeJornaya
 
Email marketing & communications
Email marketing & communicationsEmail marketing & communications
Email marketing & communicationsWave Marketing
 

Similar to List Building (20)

2009 Email Marketing Masterclass Red Eye
2009 Email Marketing Masterclass Red Eye2009 Email Marketing Masterclass Red Eye
2009 Email Marketing Masterclass Red Eye
 
What's Old is New Again: 5 Email Best Practices for the Web 3.0 World
What's Old is New Again: 5 Email Best Practices for the Web 3.0 WorldWhat's Old is New Again: 5 Email Best Practices for the Web 3.0 World
What's Old is New Again: 5 Email Best Practices for the Web 3.0 World
 
Make Your Emails Matter
Make Your Emails MatterMake Your Emails Matter
Make Your Emails Matter
 
Dma2011postcon
Dma2011postconDma2011postcon
Dma2011postcon
 
Recruiters Must Think Like Marketers
Recruiters Must Think Like MarketersRecruiters Must Think Like Marketers
Recruiters Must Think Like Marketers
 
Enterprise nation presentation re-record version
Enterprise nation presentation re-record versionEnterprise nation presentation re-record version
Enterprise nation presentation re-record version
 
Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10
Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10
Aprimo 10 steps_to_effective_email_marketing_wp_05-14-10
 
Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails
 
Today's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarToday's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer Webinar
 
E-Pazarlama Esasları
E-Pazarlama EsaslarıE-Pazarlama Esasları
E-Pazarlama Esasları
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
 
Database Marketing Product Launch
Database Marketing Product Launch Database Marketing Product Launch
Database Marketing Product Launch
 
Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)
 
Enterprise nation presentation 120215
Enterprise nation presentation 120215Enterprise nation presentation 120215
Enterprise nation presentation 120215
 
Vision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email FinalVision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email Final
 
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
 
Measure what matters to your customer
Measure what matters to your customerMeasure what matters to your customer
Measure what matters to your customer
 
eMarketer Webinar: Best Practices for Email Marketing
eMarketer Webinar: Best Practices for Email MarketingeMarketer Webinar: Best Practices for Email Marketing
eMarketer Webinar: Best Practices for Email Marketing
 
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive Edge
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive EdgeWhy Intent Matters - Shift to the Consumer Journey to Gain a Competitive Edge
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive Edge
 
Email marketing & communications
Email marketing & communicationsEmail marketing & communications
Email marketing & communications
 

Recently uploaded

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 

Recently uploaded (20)

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 

List Building

  • 1. Maintaining a Healthy Database in a Sick Economy Billy Conway - Group Director
  • 2.
  • 4.
  • 5. Sources of E-mail Acquisition Percentage of Marketers Using Acquisition Tactic Level of Satisfaction Paid search Call center Co-registration E-mail list rental In-person/store event Sweepstakes Newsletter sponsorship E-mail append Own site registration Not Satisfied Very Satisfied Source: JupiterResearch/E-Rewards, Inc. E-mail Marketing Executive Survey (5/06), n = 253 (e-mail marketers, US only) We would also add transactional email to this list!
  • 6.
  • 7.
  • 9.
  • 10. Deep
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Quick
  • 17.
  • 18. Complex Considerations How should we best address these behaviors? In what circumstances should we E-mail this person? With what message or offer? Register Browse Checked Golf and Tennis Nike SQ Driver Click Presentation Layer Scoring Layer Behavior Layer Nike Golf Shoes Golf Tennis Golf Tennis Golf Tennis $$$ Nike $$$ Nike 50% 50% 70% 30% 80% 20% 100%
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.