Examples of my work over the years.

2. AMERICAN RED CROSS/DHS INITIATIVE
Project Description:
The American Red Cross won a $6.5 million grant from
the Department of Homeland Security to create six Web-
based courses, one instructor-led Train-the-Trainer
course and a table-top exercise.
The course topics included:
• WMD Overview
• National Incident Management System and National
Response Plan
• Mass Care
• Bulk Distribution
• Mass Sheltering
• Disaster Mental Health
The table-top exercise was designed to assist NGOs to
plan and coordinate logistics following a terrorism
incident. The Train-the-Trainer course taught learners
how to facilitate the table-top exercise.
These courses were designed to incorporate immersive
scenarios to provide an authentic environment with
feedback in the form of newspaper headlines. A timer
created a sense of urgency with visual cues regarding
progress. Learners were provided resources and had to
seek out information as they would in a real disaster
scenario. Learners’ assumptions also were challenged to
create an opportunity for reflect.
My Role:
I served as Project Lead and lead instructional designer.
As Project Lead, I was responsible for ensuring that the project met budget and time deadlines.
In addition, I served as main point of contact between our vendor and government connections.
I supervised a staff of four as well as managed the $6.5 million budget.
As lead instructional designer, I reviewed all deliverables for instructional soundness as well
as quality and worked closely with the vendor to ensure deadlines were met.
Development Tools: Adobe Flash

3. PRINCIPLE-BASED DECISION MAKING
Project Description:
Principle-Based Decision Making: Positive
Employee Relations was designed to
introduce managers of people to the Principle-
Based Decision Making process regarding
issues with employees at Freddie Mac.
In this Web-based course, I introduced
scenario-based instruction to provide
managers with real-world employee issues
regarding performance.
The course takes the manager through three
scenarios that build in depth and complexity to
resolve three different types of issues.
Each scenario simulates dialogue with
employees and provides specific feedback
depending on the manager’s answers to
questions.
My Role:
I served as instructional designer and developer on this project. I designed the course using
Freddie Mac’s storyboard template and corporate resources provided by the subject matter
expert.
This course was published to SCORM standards and was loaded on the company’s learning
management system.
Development Tools: Trivantis Lectora and Adobe Flash

4. CAMEL SNUS PRICING
Project Description:
This Web-based course provides an overview of
the pricing structure for CAMEL SNUS.
For Trade Marketing Territory Managers, this
course introduces the pricing structure for a new
product and provides exercises in calculating
suggested manufacturer’s pricing for different
situations around the country.
Scenarios were used to introduce the Territory
Manager to a pricing calculation to recommend
pricing to retailers.
My Role:
In addition to serving as project manager, I designed and developed the courseware, working
with subject matter experts on the content to ensure the course was instructionally sound.
Development Tools: Adobe Photoshop and Trivantis Lectora

5. MANAGER SELF-RELIANCE
Project Description:
This Web-based course provides an overview of the
Company’s HR Policies and Practices for managers.
This course provides manager’s with the ability to
access company policies and practices along with
scenarios for situations with employees who may be
in violation.
My Role:
In addition to serving as project manager, I designed and developed the courseware, working
with subject matter experts on the content to ensure the course was instructionally sound.
Development Tool: Adobe Photoshop, Trivantis Lectora

6. MYTALENT OVERVIEW
Project Description:
This Web-based course provides an overview of
the Company’s performance management
system, MyTalent.
This course provides an overview to
functionality of the new performance
management system, such as adding goals,
managing the employee’s profile, and editing
the individual development plan.
This course contains detailed demonstrations to
use the system appropriately.
My Role:
In addition to serving as project manager, I designed and developed the courseware, working with
subject matter experts on the content to ensure the course was instructionally sound.
Development Tools: Adobe Captivate, Adobe Photoshop, Trivantis Lectora

7. CORPORATE SOCIAL RESPONSIBILITY
Project Description:
This Web-based course provides an overview of
the Company’s Corporate Social Responsibility
initiative.
This course offers incentives for employees to
embrace social responsibilities through the use of
stories of previous and ongoing initiatives that
impact the environment, community as well as
civic engagements.
My Role:
I served as project manager on this project, working closely with the internal client and vendor to
ensure that the compliance rules and regulations were communicated in an effective manner.
I also ensured, through my instructional design experience, that the course was instructionally
sound.
Development Tools: Adobe Flash, Trivantis Lectora

8. MARKETING COMPLIANCE
Project Description:
This Web-based course provides an overview of
Marketing Compliance rules and regulations for
operating in an FDA-regulated environment.
The course compares current rules and regulations
with future rules by using presentation and explore
strategies. Topics covered in this course include
outdoor advertising, brand usage and
sponsorships, along with guidance from current
laws.
My Role:
I served as project manager on this project, working closely with the internal client and vendor to
ensure that the compliance rules and regulations were communicated in an effective manner.
I also ensured, through my instructional design experience, that the course was instructionally
sound through concise learning outcomes and valid knowledge checks.
Development Tools: Adobe Flash

9. INTRODUCTION TO LEASES
Project Description:
This project introduces dealership Salespersons to
the concept and types of leasing.
The course is devised of comparative strategies
between the different types of leases. It also reviews
the leasing process.
My Role:
Click to
I served as project manager , instructional designer and developer on this course. I used rapid
view more development techniques to storyboard and develop the course at the same time. I worked from
instructor-led materials and conferences with SMEs and stakeholders to finalize the content.
screens of
Development Tools: Adobe Photoshop, Trivantis Lectora. Microsoft PowerPoint
the course.

10. PRODUCT AND INDUSTRY OVERVIEW
Project Description:
This course is an introduction to Volvo Trucks (a
Mack Trucks course was also developed) and the
commercial trucking industry.
The course contains a history of the brand, a
comparison of the models as well as detailed
exercises in product knowledge.
My Role:
Click to
I served as project manager and instructional design quality control. I worked closely with a
view more vendor and product manager to finalize content. The original course could not bookmark a
learner’s progress so I imported the individual page movies into the course templates to ensure
screens of bookmarking would work.
the course. Development Tools: Adobe Flash and Photoshop, Trivantis Lectora

11. INTRODUCTION TO ELECTRICAL SYSTEMS
Project Description:
This course was the first of a solution of three courses
introducing Service Technicians in dealerships about
electrical systems, including atom construction,
circuits, circuit types, Joule’s Law and Ohm’s Law.
This course is heavy in animation and graphical
explore strategies to break down content in a
manageable manner.
My Role:
Click to
I served as project manager and instructional design quality control. I also started development
view more on this course, which was handed over to another developer because of workload. In addition, I
created several illustrations , graphics and animations.
screens of
Development Tools: Adobe Flash and Photoshop, Trivantis Lectora
the course.

12. EXHAUST AFTERTREATMENT SYSTEM OVERVIEW
Project Description:
This Web-based course provides an overview of the
Exhaust Aftertreatment System for both the Mack and
Volvo truck brands.
This self-directed online course is intended for
Service Technicians at dealerships to help them
understand how the system works for each vehicle.
My Role:
I served as project manager on this project as well as instructional designer. I storyboarded the
course based on requirements defined with the stakeholders and SMEs.
Development Tools: Adobe Flash and Photoshop, Trivantis Lectora

13. MARKET AREA PARTS POTENTIAL OVERVIEW
Project Description:
This self-directed Web-based course provided an
overview of a new Web-based application, called
Market Area Parts Potential or MAPP.
MAPP takes data from Polk and combines it with
dealer the dealership enters in their Dealer
Management System to create unique reports
about their customer’s buying habits regarding
parts.
Intended for Parts Managers and Outside
Salespersons, this course introduces the
application and its reports, show the learner how to
run the reports as well as how to interpret the
reports.
This course includes interpretive exercises that
allows the learner to review actual report data and
answer real business questions.
My Role:
I served as instructional designer as well as developer. I storyboarded the course based on
requirements defined with the stakeholders and SMEs. I was granted access to the system and
learned how to run reports and interpret the data as the learner is required.
Development Tools: Adobe Photoshop, Trivantis Lectora

14. MAPP: GROWING YOUR PARTS BUSINESS
Project Description:
This course was designed to help Parts Managers
and Outside Salespersons to grow the Parts business
within a dealership.
In order to increase the level of learning transfer, I
incorporated branching scenarios along with
individual and group brainstorming exercises to
stimulate action after the course was completed. After
the learner took each scenario, they were provided
coaching based on their answers to certain questions,
such as:
• How did you do in the scenario?
• How familiar are you with your local market
competition?
• Do you emphasize your strengths?
• Do you mitigate your weaknesses?
• Do you utilize your value proposition?
We increased accountability and chance for learning
transfer for the course by encouraging follow-up with
the Parts Managers by the Regional and District Parts
Managers.
My Role:
Click to I served as instructional designer as well as developer. I storyboarded the course based on
view more requirements defined with the stakeholders and SMEs. I was granted access to the system and
learned how to run reports and interpret the data as the learner is required.
screens of We held a half-day design meeting with SMEs to lay out the branching of the scenarios to ensure
the course. we had a real-world response and action within the scenarios.
Development Tools: Adobe Photoshop, Trivantis Lectora

15. REGIONAL TRAINING EVENTS--2012
Project Description:
This project consisted of 11 instructor-led courses
for the Regional Training Events. Each course
provided insights into marketing concepts and tools
regarding various subject matter, such as Marketing
Tools, Proprietary Products or Business Solutions.
Every course contained brainstorming and other
activities designed to lead the learners to developing
a succinct marketing plan that was actionable as
soon as they returned to the dealership.
My Role:
Click to My role on this project was designer and developer of seven out of the 11 courses, although I had
view more instructional oversight and input on all courses.
Development Tools: Adobe Photoshop, Trivantis Lectora
screens of
the course.

16. ADVANCED WARRANTY ADMINISTRATION
Project Description:
This course was designed for Warranty
Administrators who have been in their role for at
least a year.
The premise behind this course was to show
learners that implementing best practices and
engaging others involved in the warranty process
would improve their dealership’s opportunities to
recover more income from warranty claims.
Using intensive exercises designed to build
influencing knowledge and skills led to the
development of an action plan for implementing a
best practice discovered during the exercises.
Learners were required to implement their action
plans as well as turn in evidence of their plans to the
instructor. They also were encouraged to participate
in a post-course forum.
My Role:
Click to I served as instructional designer as well as developer. This course required extensive research
view more and analysis to determine that influencing skills were needed to complete the course structure.
Development Tools: Adobe Photoshop, Trivantis Lectora
screens of
the course.

17. Heather.porterfield@gmail.com
(336) 692-6833
Web Site: