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Empowering
consumers via
social media

          @NikkiWhiteman
Why?




       So where does Which? come in?..
Connecting companies and customers
Connecting companies and customers

     STILL waiting on
   Npower boiler repair       Public



                Want us to get in touch?        Public



                                       Great, thanks!       Public



                                                    Discussion with Npower      Private


                                                                      Thank you so much!
                                                        Public       Npower problem sorted
Connecting companies and customers
Connecting companies and customers…
Advising consumers
Stepping in…
Tips for companies

  Manage expectations
  If you can’t fix it, acknowledge it
  Every customer is equal
  You can’t win ‘em all
  You’re human
Positive outcomes

“I can't thank you enough, I doubt I would have got it back for a long time if it hadn't
    have been for you.”




“Thanks for your help had a good result from ****.”

“Wow which, you really get things done dont you? Thank you - amazing! ****
  have been little to no help when i've asked them!”
Hkd2 energy empowering consumers via social media_nikki whiteman_which

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