Testing tools and AI - ideas what to try with some tool examples
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim o'leary_o_briens response
1. D2 Energy
London
April 26, 2012
Tim O’Leary, VP Communications
Copyright O’Brien’s Response Management Inc. 2012
2. About O’Brien’s
O'Brien's Response Management is a leading provider of
crisis and emergency management services.
We help our clients become more resilient by enabling
them to Prepare, Respond, Communicate and Recover
before, during and after a crisis.
O’Brien’s Response Management is a wholly-owned
subsidiary of SEACOR Holdings (NYSE: CKH).
3. PIER Systems
The idea for PIER
received its start
after a major
pipeline explosion
and fire.
June 11,1999
4. PIER Helps You Communicate More Efficiently
…helping you manage the flow
of information…between you
and your audience.
16. PIER Forms
•Quick creation of any data
input forms.
•Used for managing
“Suggestions” and as Claims
Intake form.
•Automated distribution via
email.
•Data exported to Excel.
•Integrated within PIER
website.
19. Gulf Oil Spill Joint Information Center
A single PIER system provided:
• 155 Million+ individual deliveries of web content.
• Distribution of over 7 Terabytes of information.
• Receipt and response to 67,000 Inquiries.
• Receipt and routing of over 8,000 claim forms.
• Receipt and routing of 40,000 suggestion forms.
• Distribution of over 36 Million emails.
• Delivery of over 30,000 text messages.
• Creation of 10,000+ documents.
20. The New Normal
Old New
Gov & RP “one voice” Independent & Antagonistic
Media attracts eyes through
Media provides response facts
black hat drama
Distribute releases Interact with multiple audiences
Informed through websites and
Informed through traditional
social media
Printed information Live video, images, webcasts
Response info priority Political message priority
Adm Allen: public participation in
Passive public
all future events
21. Direct
communication
and interaction
Highly scalable Government Relations (local, state, national)
and Community Relations operation essential.
22. Advanced Communications Technology a Certainty
in Next Event
Up to 12 simultaneous live video feeds.
Live webcasts with live chat.
“Widgets.”
23. Lessons Learned
1. All Politics are Local.
2. All News is Local.
3. All Problems are Local.
4. All Solutions are Local.