Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients
9. 100million + download club
at Google Play includes
* Facebook has over 500million downloads
10. One of the Most Popular Platforms in the World
Google Play July 2013
Source: App Annie Index TM
11. Le Monde
Successful mobile messenger
LINE is getting lots of attention
from the youth of France
Media Outlets are Starting to Pay Attention to LINE
12. New York Times
How LINE has overtaken
Facebook, Twitter,
and Google Plus
as the biggest social platform
in Japan
Media Outlets are Starting to Pay Attention to LINE
13. Forbes
LINE looks to replicate
its success
in Asia, EU and Latin America,
in the US market
Media Outlets are Starting to Pay Attention to LINE
39. Powerful Marketing Tools
LINE Official
Accounts
Effective way to
communicate
with customers, fans
LINE Sponsored
Stickers
Innovative way to
increase brand loyalty,
coupons, and sales
And more; Must Buy, LINE@, Licensing and Co-marketing
40. How are OA followers different from others?
• Active with using LINE
• Open to marketing information
• Interactive & Responsive
• Tend to share benefits and info
with friends through LINE
• Advertisers’ primary target
customers
47. Sponsored stickers; Promotion effectiveness
Event Promotion with Sponsored Sticker
• Let Users download your Sponsored Sticker for free when a user add you friend or download your App
• Increase your Artist/Brand/Product awareness and loyalty!
• 让用户在加入帐号以后能够免费下载贴图
• 提高艺人/品牌/商品市场推广力
48. Sponsored stickers; Promotion effectiveness
• Reach bigger size target user
base than OA alone with shorter
time period
• Expose brand contents
• Effectively reach target
customers and enhance brand
contents exposure level