Dr. Henry Chang
Information Technology Advisor, Office of the Privacy Commissioner for Personal Data, HK
Speech topic: eCommerce - from Policies to Practices
eCMO Conference 2013 - eCommerce - from Policies to Practices
1. eCommerce - from Policies to Practices
Henry Chang
Information Technology Advisor
The Office of the Privacy Commissioner for Personal Data
4 June 2013
eCMO Conference 2013
“New Challenges of Brand Building and eCommerce”
2. 2
Data Protection Principles (DPPs) under the Personal
Data (Privacy) Ordinance
• Purpose Specification and Collection
Limitation
• Data Quality and Retention Principle
• Use Limitation Principle
• Security Safeguard Principle
• Openness Principle
• Individual Participation Principle
1. Informed
Consent
2. Protection
3. Transparency
3. 3
eCommerce - from Policies to Practices
Privacy by Design
A clever person solves problem,
a wise person avoids it.
10. 10
• Please check out the “New Guidance on Direct Marketing”
http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf
• Attend PCPD workshops on Direct Marketing
http://www.pcpd.org.hk/english/activities/workshop.html
eCommerce - from Policies to Practices