Social Media - A Facebook Case Study
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Asuka Burge Marketing Services Manager, NZ Blood Service (3/11/10, Illott, 2.30)
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Social Media - A Facebook Case Study
- 9. Pages – Info Tab
- 10. Pages – Boxes Tab
- 11. Pages – Events Tab
- 12. Pages – Photos Tab
- 13. Pages – Videos Tab
- 14. Pages – Notes Tab
- 15. Pages - Updates
- 20. Oh dear…
- 21. !!!
- 23. Response
- 32. Page insights – Fan numbers
- 33. Insights – Fan demographics
- 34. Insights – Weekly updates
- 37. Promotion of the Page
- 38. Promotion of the Page
- 41. THANK YOU
Hinweis der Redaktion
- Active = users who have returned to the site in the last 30 days
- Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond. Note that only the official representative of an organisation, business, celebrity, or band is permitted to create a Page. Need to be careful WHOSE personal account the Page is managed from!
- A Graphic or image can be used to act as the profile picture to represent the organisation. Anytime the Page administrator posts a message, this graphic will show up. This middle section is what we call ‘THE WALL’. Its where most of the action takes place, including: Messages, comments and recent activity posted for fans to see The Publisher [point] at the top of your Wall allows NZBS to update our status and share content which pops up as a ‘Wall posts’.
- The Info Page displays’ NZBS contact details and other information such as our official website details
- The boxes tab is the home for all Applications. The Boxes allow you to keep all of your added Applications in a single organised space.
- We have an Events application which advertises all University mobile collects across NZ, year round. We can create an Event and include information such as the date of the mobile collect, the opening hours, the specific collection site and venue, we have a link to google maps so people click to open a map and find out how to get there, a link to the NZBS website for people to book appointments, as well as the 0800 number so they can give us a call. We can add photos and videos to the event. People can post messages or ask questions about an event which we respond to.
- The photo Application allows you to upload an unlimited number of photos and regularly update your albums. This activity also shows up on news feeds on the Home page of fans and on the NZBS fan page ‘Wall’. You can tag people in photos (label who is in the shot). When you do this, this picture will appear in THAT person’s own photos page on their profile that can be seen by their friends All people captured in photos must have signed a Media Release Form 107F056.
- Facebook provides a high quality video platform so there’s almost no excuse not to make a video of what’s happening at NZBS or record messages to our fans. Video is an extraordinarily powerful medium to get stories and concepts across to people quickly and this is something we plan to use more-so in the future. Currently we’ve uploaded the NZBS TV Commercials, one of the Start A Fan Club recipient story videos, and the ‘What Happens To Your Blood’ DVD
- Dressing the NZBS page with ‘Notes’ is an effective way of regularly sharing ‘stuff’ with fans. They’re kind of like diary entries and can be about anything . For example, if we upload a new ‘Latest news’ item to the NZBS website, we can post it as a new ‘Note’.
- In addition to updating the Status, we can also ‘Send An Update To Fans’. This gives us the ability to send instant messages out to all fans, with the click of a button. The messages will appear on our fans own personal profile page, in the top right of their menu on the Home page. [point] Wall post vs update??
- Note points 1 & 2 can now be done in one click.