This document discusses the advantages and proper use of social media for law students. It addresses what platforms like Facebook, Twitter and LinkedIn are used for and who uses them. The key advantages of social media for legal professionals are networking, self-promotion and staying informed. The document emphasizes establishing an online presence through hashtags, retweets and engaging content. It provides social media etiquette tips and recommends following legal academics and organizations online. Overall, the document encourages law students to consider using social media for career development and connectivity within the legal field.
1. Social Media & The Law Student
Michael Bromby: Discipline Lead
2. Social Media - Quick Poll
Facebook
What is it for?
Who is it for?
Twitter
What is it for?
Who is it for?
LinkedIn
What is it for?
Who is it for?
Anything else you want to talk about?
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3. Impact
What will you do after this event?
Start doing something new?
Do something differently?
Change nothing at all?
Tell someone else?
Do something for someone else?
Give up?!
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7. Advantages of Social Media
Who
Lawyers tweet (rather than faceless corporate blogs)
Variety of practitioners / academics and local / international
What
Biographical (expertise, interests, etc)
News, reflections, comment
Why, Where, When
Self-promoting
Professional practice
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8. Advantages of Social Media
Reach / Known
Lawyers tweet (rather than faceless corporate blogs)
Who is interested in you - past, present, future
Influenced / Influential
Hear about news and opinions as things happen
Provide your own thoughts
Activity
Who would you invite to a twitter dinner party?
You are limited to 140 characters (!)
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9. Straw Poll (online)
Why should (law) students use social media?
Responses via Twitter and Facebook
Mix of direct messages and public postings
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10. Engagement in Social Media
Etiquette
Tone, volume, content,
Succinct, clear, relevant, useful
Establishment
Re-tweets (RTs)
Hashtags (#)
Engagement
Strategy - how will you do this, theoretically?
Technology - how will you do this, actually?
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13. Impact
What will you do after this event?
Start doing something new?
Do something differently?
Change nothing at all?
Tell someone else?
Do something for someone else?
Give up?!
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