1. Brand HCL The journey from 2005 to 2010

4. Phase II 0 & 1 Campaign - Activities - - TV Advertisements – 4 creatives AEROSPACE BANKING BPO LIFE SCIENCES

5. - - Other media like Print, Internet and Outdoor

8. Phase III Technology that touches lives - Feedback - -

10. - - Technology that touches lives

11. Top Of Mind Awareness across 8 rounds of research 1st 2nd 3rd Jul-Aug 05 Feb-Apr06 Nov-Dec 06 June-July 07 JFM-08 July-Aug 08 Nov-Dec ‘08 Aug–Sep ‘09 Research duration

12. Spontaneous Awareness – across 8 rounds of research 1st 2nd 3rd Jul-Aug 05 Feb-Apr06 Nov-Dec 06 June-July 07 JFM-08 July-Aug 08 Nov-Dec ‘08 Aug–Sep ‘09 Research duration

14. - - Refreshes the previous campaign by taking fresh examples across diverse fields Showcases multiple situations in Mr Banker’s day resolved by a friendly HCL employee Technology that Touches Lives - Part 3 (60 Seconder)

16. The evolution of Mobile Excitement

19. ME Launch: Launch of new & Vibrant brand positioning “ME” targeting youth considering their mobile and individualistic lifestyle. “ ME” - Mobile Excitement For You Mobile Excitement for You Erase for ME Secure ME Lock ME Split ME Encrypt ME World’s First “Service built into the Product”

20. The launch of Mobile Excitement A breakthrough ad campaign in the form of a film trailer, in line with the aspirations of the youth of today who want excitement on the go. Run across 500+ multiplexes across country .

21. Feature Led Campaign Creating waves over the internet

22. Ranked amongst the Top Brands of the country

23. HCL – No longer just a brand… - - HCL Awarded Superbrand Status

24. Rising to the top, while maintaining a customer focus - - HCL Ranked Brand Equity’s Most Trusted Indian IT Brand

25. A Journey of Transformation CIO TO CEO

26. Support Vs. Strategic Reactive Vs. Proactive Lack of customer orientation Relative Young practice Lack of formal accreditation IT as IT Vs. IT in Business term Power of Sales & Profit- Traditional Leadership Business Transformation Competitive marketplace Business dependency on Technology Broadest perspective of Business Not willing to relinquish the technology heritage Current state, Role perception & Choice Role perceived by others CIO as a change agent Future Choice Is it a self denial ? Huge satisfaction Vs. taking leap into the unknown Is it a problem of understanding of his role as a CEO ?

27. CEO Role diversity – a Chimera or reality? Role diversity that exists for a CIO “ It has the customers, namely the company's business units. It has accountability for creating share holder value - through best in class processes and making sure every single deviation is getting noticed. Contributing ideas and innovation, just as everyone else does. Cutting costs and reducing risks. IT has to have strategy, finance, people and operating plans, like all other businesses and components of an enterprise. It almost runs like a company” – Allan Lorren ex-CIO Cigna, Apple computers & then CEO of Galileo and Dun & Bradstreet

29. Evolution of the CIO’s Role Technical Business Reactive Initiative Proactive 1970 1980 1990 2000 2005 2010

30. Is there a glass ceiling? 1 2 3 4

35. The other side of the Coin

36. Crossing the Bridge: CIO TO CEO

37. Was CIO at Became… Was CIO at Became… Compaq 1998-1999 CEO Compaq 1999-2002 Chairman and CEO WorldCom 2002-2006 Mike Capellas Schneider National 1996-1999 CEO Schneider National 1999-2007 Chris Lofgren Was CIO at Became… Was CIO at Became… The Reincarnated CIO President TD Ameritrade Client Group 2006-Present TD Ameritrade 2003-2005 Asiff Hirji CEO Iomega 2006 – Present Procter & Gamble 2000-2006 Stephen David