1. The document discusses innovative services provided by the Houston Association of REALTORS to its members including over 80 technology tools and mobile apps that have been downloaded over 800,000 times. 2. Key statistics are presented on website traffic and usage of tools for scheduling showings and generating leads which have provided millions of dollars in value to brokers and agents. 3. Various reports and services are available to help brokers with listings, traffic, ratings, and other business functions while supporting innovation in the real estate industry.

1. Bob Hale President & CEO Houston Association of REALTORS® Canadian Real Estate Association 1

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3. Limited Brokerage Services Freedom Shops Bricks and Mortar Online Brokerage 6

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5. HAR provides its members more than 80 technology tools 8

6. Innovative Services MLS Public Websites 1 9

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10. 39% HAR.com Yahoo.com Realtor.com Homes.com AOL ZipRealty Houston 13

11. Innovative Services Client Experience Rating 2 14

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20. NAR 2009 Houston Consumer Survey 68% 75 % 23

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25. Innovative Services Realtor Match 3 28

26. Find a Realtor Sites 29

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33. Innovative Services Featured Tools 4 36

34. Lead Generation Opportunities 37

35. Text Message Functionality Added 38

36. 6,000 Free Agent Newsletters 39

37. Professionally designed flyers, brochures, and postcards 40

38. Videos Viewed 37,000 times on 40

39. Listing Traffic & Activity Report 42

40. Promote listings on social networking sites 43

41. 6,800 blog posts are created by 1,200 Member Blogs 44

42. Chat tool to engage consumer on HAR.com in real time 45

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46. Innovative Services Mobile Apps 5 49

47. Local Based Intelligence: Nearby Homes for Sale, Open Houses, Restaurants MLS Access for Members REALTOR.com iPhone App Downloaded 800,000 Times 50

48. Innovative Services Broker Services 6 51

49. Appointment Manager allows scheduling of showing appointments Active Users: 9299 Appointments Made: 1,344,363 52

50. Website Solution for Brokers 1043 Free Website + Customs 53

51. Reports – Traffic/Rating/Website/ MLS Violations/ Agent License Renewals 54

52. 2009 – Broker Listings Viewed 140,238,444 Times 55

53. 2009 – 518,173 Email Leads to Brokers/Agents 56

54. 2009 – Broker Phone# was Clicked 442,515 times 57

55. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times 58

56. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times $5.01 x 2,597,318 = $13 Million $5.01 59