KATANA is one out of five European INNOSUP-1-2015 – Cluster facilitated projects for new value chains projects (funded under EC Call for proposal: H2020-INNOSUP-2015-1). The project started on 1st of July 2016 and will distribute in total 1.2 million euros to European start-ups and SMEs and empower acceleration of new cutting edge tech in agribusiness. 14 partners from 8 European countries (led by bwcon GmbH from Germany) teamed up to value innovative ideas of start-ups and SMEs and introduces easy-to-join procedures to market trendsetters. KATANA supports European SMEs and start-ups in the agrifood value chain to access knowledge, technology, capital and markets in order to respond to the global competitive environment. KATANA provides this access by leveraging the multiplier potential of cross-border/cross-sectoral collaboration, and with its systemic approach, which homogenizes services towards the overall aim to place new products/ services in the market. TECHNOLOGY: KATANA provides 3 technology platforms: Marketplace for Precision Agriculture Services; Platform for exploiting IoT to reach consumers and Toolbox for the design of functional foods (recipes and processes). These technological enablers are open collaboration spaces and they empower start-ups and SMEs to co-create and test services but also to jointly develop novel business models across the value chain. In the course of KATANA use of platforms is totally free of charge for all KATANA beneficiaries. Benefit from the flexibility of these platforms and grasp unlimited possibilities their open and modular design provides! GET FUNDED: KATANA is a perfect opportunity for start-ups and SMEs coming from agrifood value chain, ICT sector and emerging industries to team up with other partners from other sector and/or other countries and opt for the rich portfolio of services and direct funding KATANA team offers. Starting from the first Open Call we will publish later this year (stay tuned on our social media channels and visit our website regularly), start-ups and SMEs (even teams of individuals in this first phase) will be given the opportunity to present who they are and how the think (in a format of 2-minutes video pitch) and participate in community-driven peer-to-peer evaluation that will bring the best 100 European teams (who will be financially supported with 2K Eur each for traveling, finding partners for the next phase and attending our bootcamp in Stuttgart) who enter the next phase and form consortia that prepare reward crowdfunding campaigns (that is actually KATANA second Open Call). The best 10 SME consortia in respect to their reward crowdfunding performance win additional 100K Eur of direct funding each from KATANA

1. 1
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreement N° 691478
Emerging industries as key enablers for the adoption
of advanced technologies in the agrifood sector
Grigoris Chatzikostas
Novi Sad Roadshow Event
16 November 2016, Novi Sad

2. 2
Demographic change,
urbanization,
technological advances,
resource scarcity and
shift in economic power
bring new
challenges in
agrifood
In Europe SMEs
dominate the sector
by generating 51.6%
of its turnover and
64.3% of its
employment
4.5 trillion euros
represents:
10% of consumer
spending
40% of employment
30% greenhouse – gas
emissions
Global demand for
food has to
increase 2.5
times by 2050
due to 9+ billion
global population

3. 3

4. 4
Matchmaking facility
Training program
Lean start-up approach
Supporting services
Marketplace for Precision
Agriculture Services
Platform for exploiting IoT
to reach consumers
Toolbox for the design of
functional foods (recipes and
processes)
Technology
Peer-2-peer evaluation
Reward crowdfunding
Equity crowdfunding
Selection and
funding scheme

5. 5
100,000 € & Coaching
Crowdfunding campaigns
2,000 € & Trainings
P2P evaluation
10 consortia
40+
consortia
100 beneficiaries
500
applicants

6. 6
Industries in focus:
Agrifood,
ICT/advanced
technologies, and
emerging
industries
EU Member
states and
H2020 eligible
countries
Individuals
(natural
persons),
SMEs and
start-ups

7. 7
Collaborate with
others
Shoot a
videoForm a
team
Evaluate
other
teams
Prepare a
crowdfunding
campaign

8. Put
Message
Your
Here
You will choose the best!
We leverage community wisdom.
Understanding
of the dynamics
across the value chain
Vision for new
products/services
We are looking for
the best teams
in terms of: Previous
experience and current
activities

9. 9
2,000 € travel grant
Onsite bootcamp (1,000
€ in services)
10 online webinars and
customer-focused
business modelling
training (3,000 € in
services)
Matchmaking facility
Reward crowdfunding
campaign (up to 15,000 €
in services )
Equity crowdfunding
(optional)
100,000 € KATANA grant
Investment readiness
program (10,000 € in
services)
5 webinars (2,000 € in
services)
Export promotion e-
learning training courses
(5,000 € in services)
Equity crowdfunding
(optional)

10. 10
Idea
Market
acceptance
KATANA
funding
Additional
KATANA
services

11. 11
Call for
teams
Call for ideas

12. 12
Just 2 minutes of walking per hour combats dangers of sitting
If you’re just 2 minutes late for your ride Uber
starts charging you before you get in the car
A passionate kiss that lasts
for 2 minutes can help you
burn 4 calories
Give us 2 minutes of your time,
shoot a video &
GET FUNDED!
Many dentists agree that proper teeth brushing
takes 2 minutes

13. 13
Thank you for
your attention!
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreement N° 691478
www.katanaproject.eu
https://www.facebook.com/H2020KaTa
Na
@H2020_KATANA
https://www.linkedin.com/groups/85
51588