2. The Internet
The first essential use of technology I used
in the research stage of my coursework was
the internet and a various range of search
engines and websites on it. These were vital
in order for me to produce effective research
that greatly inspired and informed my
production process as it was using these sites
that I found all the similar existing products
that I analysed as is revealed in the
screenshot to the left which shows me using
YouTube to view the trailer of the film
Limitless. The products such as this that I
found and analysed allowed me to greatly
understand the conventions of both the
genre and form, without which I would not
have been able to produce a conventional
trailer.
3. I Movie
In order to present the information I discovered in my research, I used a range of
further technology that enabled me to present my work in a varied and detailed way.
These included programs in Microsoft Office such as Word and PowerPoint which
allowed me to write heavily written analysis’, deeply exploring the conventions of
existing products. To make sure my research was not all identical I also created more
visual analysis’ on I Movie which was not only a technology that enabled me to add
my own findings directly to the images of the trailer but also allowed me to practice
skills on editing software that would greatly benefit the production stage of my
coursework.
4. Google Doc
Because I was working with a fellow
classmate on the production stage, I
set up a Google Doc file with him in
which we debated on and wrote
down a range of ideas that we could
use for our trailer. Because this
technology allowed both of us to
write down our ideas simultaneously
and instantly see what the other
person has written. This technology
prevented our ideas from clashing in
the production process while having
a solid plan on what we were going
to do. Here is a screen shot of the
Google Doc while we were both
adding to it.
5. Audience Research
Technology
Throughout, the research, planning, production and evaluation
stages of my coursework, the website survey monkey was used
which was the most effective technology in order to achieve
the task of reaching a large amount of my audience and
gaining a wide range of feedback from them in the form of a
questionnaire. I also used a camera to film interviews with a
more direct group of the target audience to get instant
feedback. This was also filmed on the same camera I used in
the production process enabling me to obtain an amount of
practice before the start of filming. At the research stage it
meant I could find out what my target audience’s opinion was
on existing products in the genre to find out what were the
most popular films and styles to influence my own work. At
the planning stage it gathered the same range of people’s
opinion on what my plans were for the production to see if
anything could be altered to make my work appeal more to the
target audience. At the production stage my constant focus
group interviews allowed me to have a range more of
improvements and things to alter between each draft of my
trailer and in the evaluation it enabled me to see if I had
eventually achieved the goal of an appealing product and to
compare it to the first draft of my work.
This screen shot shows me
linking my questionnaire to my
Facebook account in order to get
more feedback. This shows me
using another technology, social
media which is a vital part of
increasing the amount of
attention my product received on
the internet.
6. Font Sites
The font sites “FontSpace” and
“Dafont” were essential
technologies in the production of
my ancillary products as all the text
for both of these items were
obtained from these sites. In my
planning process I collected a wide
range of potential fonts to
experiment with in my ancillary
drafts and then narrowed the
amount down to the most
conventional and eye-catching ones
for my actual products. This
process was helped by my audience
feedback which shows how the
different technologies used
compliment each other.
7. Filming Technology
The camera I used to film my trailer was the
Nikon D3200. The high quality of this DSLR
camera enabled me to film in 1080p high
definition meaning the finished product resembled
a professional product more effectively. It also
ensured that I was able to pull off the filming of
difficult shots (such as the tilt shot that focuses in
on the pill pot on the floor) more easily and made
it look more conventional in the actual trailer. The
camera was also used in the filming of the
ancillary products which meant the quality
definition was constant in all my production work.
It was also used to film the several focus group
interviews I shot allowing me to familiarise myself
with the technology before filming.
8. Editing Technology
The editing software I used was Sony Movie Studio
Platinum 12.0 which had a wider range of features
than the standard I Movie software. It allowed me to
effectively create smooth transitions between the
scenes and cut down the footage I had filmed with a
level of precision. This meant techniques such as
fast paced editing were easy to produce, which meant
the finished product was more conventional of the
psychological thriller genre. Below this summary is a
video showing myself and my colleague editing our
video on the software.
9. Technology In Research And
Planning
Prezi
• Google
Microsoft
Office
• Survey Monkey
Popplet
• GoogleDoc
I Movie
• Fontspace
Digital Camera
• Dafont
YouTube
• Social Media
