Presentation @SAP: sofware and media, weaving timelines
1. Back to the Future: what old screens are telling us about how we create interfaces Design and Usability Awareness Campaign – SAP – July 2011/ Gustavo Fischer UNISINOS
9. New media calls for a new stage in media theory whose beginnings can be traced back to the revolutionary works of Robert Innis and Marshall McLuhan of the 1950s. To understand the logic of new media we need to turn to computer science . (Lev Manovich, 2008) Connecting with a software perspective
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13. Classical Screen Visual culture of the modern period, from painting to cinema, is characterized by an intriguing phenomenon: the existence of another virtual space, another three-dimensional world enclosed by a frame and situated inside our normal space. The frame separates two absolutely different spaces that somehow coexist. This phenomenon is what defines the screen in the most general sense, or, as I will call it, the "classical screen."
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18. The screen is agressive. It filters and screens out.
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21. Real time screen What is new about such a screen is that its image can change in real time, reflecting changes in the referent, be it the position of an object in space (radar), any alteration in visible reality (live video) or changing data in the computer's memory (computer screen). The image can be continually updated in real time. This is the third, after classic and dynamic, type of a screen — the screen of real time.