Media question 6

1. What kind of media institution might distribute
your media product and why ?
By Guiseppe Hussain

2. Condé Nast, is a magazine publisher. In the U.S., it
produces 18 consumer magazines, including
Architectural Digest, Bon Appétit, GQ, The New
Yorker, Vanity Fair, and Vogue, as well as four
business-to-business publications, 27 websites, and
more than 50 apps for mobile and tablet devices.
The company, headquartered in New York City, was
founded in 1909 by Condé Montrose Nast and has
been owned by the Newhouse family since 1959.
The screen shot on the right shows the other
magazines it publishes.

3. PC Media produces over 60 iconic media
brands, with print alone reaching almost two
thirds of UK women and 42% of UK men –
almost 26 million UK adults – while our
websites collectively reach over 20 million
users every month.
IPC's diverse print and digital portfolio offers
something for everyone, with a focus on three
core audiences: men, mass market women
and upmarket women.

4. Bauer Media owns more than eighty
influential media brands spanning a wide
range of interests, including heat, GRAZIA,
Closer, MCN, FHM, Parkers, MATCH, Magic
105.4, Kiss 100, Kerrang and Q.
Bauer Media reaches over nineteen million UK
adults across multiple media channels.
Europe’s largest privately owned publishing
Group. The Group is a worldwide media
empire offering over 300 magazines in 15
countries, as well as online, TV and radio
stations.

5. Nat Mags (short for National Magazine
Company) was a British magazine publisher
based in London. It was established in 1910 by
William Randolph Hearst and was a wholly
owned subsidiary of the Hearst Corporation.
Hearst completes UK portion of global deal
with Lagardère SCA
NatMag & Hachette Filipacchi UK unite as
Hearst Magazines UK
The portfolio comprises 22 magazines and 21
digital properties
Our reach extends to 32% of UK adults and
46% of UK women

6. Dennis Publishing Ltd. is an independent
publisher. It was founded in 1974.
As of April 2010 the company publishes 31
magazine or online titles, predominately in the
UK.
Dennis himself started out in the magazine
business in the late 1960s as one of the editors
of the counterculture magazine OZ.
Dennis Publishing, Inc. publishes one of the
most successful modern men’s lifestyle
magazines in America - Maxim (2.5 million
rate base) - along with Stuff (1.3 million rate
base) and general interest music magazine
Blender (800,000 rate base). Maxim, Stuff and
Blender are registered trademarks of Felix
Dennis. Maxim Radio is broadcast on Sirius
Satellite Radio on channel 108.[

7. What magazine company
would I chose to get my
magazine into the
market ?

8. If I wanted to choose one of
the big media companies to
distribute my magazine it will
be Bauer Media .
The reasons why –
•The media company magazines
reaches to over 19 million people
which is the kind of company that I
know people have heard of.
•They can also advertise my
magazine over the radio with kiss 100
because they own the station.
•They own one of the biggest
magazines in the world Q magazine
which means they have the quality to
bring my magazine right up to the
top.

9. Reasons why I did not choose the
other media companies ?
• I did not pick Conde Nast because they publish their
magazines in the us.
• I did not pick IPC because their magazines have reached
two thirds of the population in the UK women and my
magazines is aimed at young teens and adults.
• I almost picked National magazine company but they did
not own a wide range of the media companies and also they
main readers are UK women.
• I did not pick Dennis because there most successful
magazine is published in America and I wanted my
magazine to be published in the Uk first.