3. 3GVision – Quick Fact Sheet
Founded in 2000
Management with vast experience and proven track record in
image processing solutions for mobile industry
Privately held, profitable for 7 years
US holding company, Israeli subsidiary
Market leader in 2D Barcode commercial deployment: 140+ million
phones shipped, Over 100 business customers world-wide
GSM Asia Mobile Application Award 2008 (Telstra) GSM Asia Mobile
Application Award 2008 (Telstra)
3
4. Mission
Turn any mobile phone camera
into a multi-purpose input interface,
using advanced imaging technologies:
Bar Code Reading
Text Recognition
Document Scanning
Motion Detection
4
6. Introduction - 2D Barcodes
Invented in Japan for inventory tracking & used in mobile since Jan
2003
Client application supports the two main standards: QR and Data
Matrix codes
Hyper-link direct to the mobile internet
http://www.cnn.com
George W. Bush and John Kerry are waiting
for presidential election projections in just
Encodes up to 1Kb three states, but Bush Chief of Staff Andy
textual data with
Card told supporters he is convinced the
president has won re-election. Ohio is too
built-in error correction close to call, and results also are delayed in
Iowa and New Mexico. Democratic vice
presidential candidate John Edwards said,
"We've waited four years for this victory. We
can wait one more night."
6
9. Benefits of Mobile Barcodes
Access methods to mobile sites/services
Portals
Applications
Search engines
Banners
SMS
Location-Based Push
Mobile barcodes: Max convenience for direct access
Various media
Printed publications
Direct mail
Advertisements
Displays
Billboards
Documents
9
12. 3GVision Offering
Barcode Reading SDK
i-nigma – comprehensive, end to end barcode solution
Customized barcode solution
12
13. Barcode Reading SDK
Available for all mobile platforms
Flexible API’s
Handle camera operation + barcode decoding
Supported Barcode standards:
2D – QR(model 1,2 & micro), Data Matrix, PDF417
1D – Ean 8,13, UPC-A, UPC-E, Code 128, Code 39, Codabar, GS1 Data
Bar
Flexible license model (for paid/free applications)
Support reverse images – 2D codes
13
14. i-nigma end to end solution
Code Creation
Campaign Management Reporting
Reporting
i-nigma reader for mobile devices
14
15. Code Creation
Ability to generate 2D codes (QR, Data Matrix)
Direct
Managed Direct (using tiny url) – Ability to dynamically change target
destination
Indirect
Ways to create codes:
Manually
Bulk creation
Using Code Creation API’s
Designed Barcode Tool
Embed logos/images/pictures in the barcode
Modify barcode colors (including background)
Modify the shapes of the dots
Web based tool
15
17. Campaign Management
Campaign might include 1 or more barcodes
Ability to manage hierarchy of campaign and Line Of Business
(LOB’s)
Advanced dashboard & reporting capacities (pre-scheduled and real
time)
Number of code scans
History of scans
Number of unique users
Device types
Location (aggregated information)
Basic demographic information (gender, age group, place of residence)
Advertising Medium
17
21. Handset Client
Read & decode the barcode (through the handset camera)
Perform the action as defined in the barcode (e.g. Go to mobile
site, Save Vcard, Send SMS, Send email, make a phone call etc..)
Ability to share barcode content using social networks (Facebook,
Twitter, etc..) and SMS
Barcode generation capability
Application generate 1D and 2D code on the device
Simplifies content sharing between i-nigma users
More than 550 handset types (all operating systems including
iPhone, Android etc..) are currently supported
Can be preloaded or downloaded Over The Air
21
22. 1D Reading – Control the Content
i-nigma reader also support 1D code scanning
Routing rules are defined by the Campaign Management Platform
The scan results are directed based on:
Location of the user (country/state)
Range of the code (pre-registered)
…
22
23. i-nigma retailers solution
‘Check in’ to store by scanning a QR code at the entrance
Get special promotions of the day offered by this store
Games (Treasure Hunt)
In store experience:
Scan product barcodes to get info from retailer DB and promotions
Compare products
Scan special QR located at each department to see offers of the day
Location based services:
Near by stores
Near by special deals
Home shopping by scanning barcodes or searching / browsing
Integration with loyalty card
Branded solution
35. Real Estate Service – Benefits
Simple and quick registration and setup process
Customer goes from zero mobile presence into a full blown service
Collection of contact details from interested buyers
Alert by SMS of important prospects
Send SMS to potential buyers on Open House events
Barcodes are designed to brand
35
