This is a basic presentation that helps real estate professionals understand and conceptualize social media. It also explains basic social media marketing strategy with regard to blogging with Wordpress, Facebook, Twitter, Linkedin, and Active Rain.

1. SOCIAL MEDIA Basics Damien Steiner Smith Social Media Consultant Guerrilla Social Media

2. OBJECTIVES Social Media RE-Defined Did You Know? Building Your OnlineBrand Values Online Social Networking - Basics Major Social Networks RE Social Networks Blogging - Basics

3. Current Marketing

4. Embrace Change Inevitable Change

5. What is this Change Permission Based Marketing Direct Sales

6. Social Statistics FACEBOOK = 350 Million Users The Average Facebook User has 150 Friends 25% Of Facebook Users use Mobile Apps Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009

7. 3 Reasons to Get Social Connect With People Share Information Increase Online Exposure

8. What is Social Media?? UNSELFISH Sharing of Information Becoming More Efficient Communicators Building MEANINGFUL and Efficient Relationships in an Online Environment

9. SPHERE OF INFLUECE MARKETING PEER GROUP MARKETING No More Cliches Sphere

10. Ties That Bind

11. Social Evolution

12. Choices

13. What is Social Media 4 Real Estate Sales Force Expansion Long Term Relationship Management Customer Service Brand Management

15. Listings

16. New Laws

17. Buying Tips

18. Friends Passively Observe

19. You End up in Top of Mind

20. Their Friends Talk or Ask

22. New Aged Customer Service

23. Reflect Your Values Your Online Social Strategy is the Digital You Your Personal Values Should Manifest in the Digital World Be Genuine – If Not People will Detect it and you are DONE.

24. CONTENT IS ABOUT YOU RELEVANT IS ABOUT THEM What is Relevant Content?

25. The Law of Self Regulation

26. Facebook Basics Personal Social Network Share Your Life Family Friends Hobbies Business 80/20 – ish Rule 80% Personal Content 20% Professional Content Only 1 in 5 posts should be ‘hard sell’ business content i.e. Listings, intro requests etc.

27. Facebook Must Do’s Categorize Your Friends! Categorization simplifies the usage of privacy filters Set Privacy Filters to Your Comfort Level ENGAGE OTHERS! Post comments on friend’s updates People Share info because they want to be acknowledged Use the LIKE Button!

28. Facebook Don’ts DO NOT SPAM Overposted Listings Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends

29. Facebook for Realtors

30. Twitter Basics Personal Social Network with STRONG Business Potential Efficiency is King 140 Characters isn’t much 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop

31. Twitter Tips @ = MENTION @DAMIENSS RT = RETWEET RT @717REAL # = HASHTAG #HRVA

32. Twitter Don’ts DO NOT SPAM Overposted Listings Connect Facebook to Twitter and Expect it to Run Itself Don’t Friend Every Follower Spammers Bots Scammers Adult Entertainers

33. LinkedIn Basics Professional Social Network Your Professional Portfolio Experience Specialties Recommendations/ Testimonials More than just a place to find work.

34. LinkedIn Tips Have a 100% Complete Profile Similar to Categorization on Facebook Ensure that Multiple Email addresses are attached to your account Seek Strategic Connections Weekly Write Recommendations Weekly

36. Great Beginner platform for blogging

37. Connect with Real Estate Pros across the country and find out what techniques are working in other areas.

40. There are THOUSANDS of Real Estate Searches, YOU want a piece of that

41. Blog about:

42. Industry News

43. Hobbies

44. Local Events and News

46. Traffic is the Key

47. Multimedia Strategy Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients Email Messages to solid referrals in a video format Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible

48. HOOTSUITE Updates Facebook, Twitter, Linkedin, AND Wordpress.com Scheduled updates to all social networks –tweets, FB Updates Update Fan Pages Friend and Follower Categorization No Downloading required

49. QUESTIONS? DAMIEN STEINER SMITH GUERRILLA SOCIAL MEDIA 757-748-6856 Damien.smith@guerrillasocialmedia.com www.guerrillasocialmedia.com