White Space New Revenues WSS Video Slides
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Slides from White Space Strategy Revenue Opportunities Video
![Market Forces 02/21/2006 ©2006 White Space Strategies People Assets Products Markets ,[object Object],[object Object],[object Object],[object Object],Competition Environment](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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White Space New Revenues WSS Video Slides
- 1. White Space Market Innovation Strategy ©2008 White Space Strategy
- 3. White Space Creation - Value Innovation 02/21/2006 ©2006 White Space Strategies Adoption Cost Customer Value Adoption Cost Customer Value Drive Value Up Drive Cost Down Value Innovation White Space
- 4. Three Opportunity Perspectives 02/21/2006 ©2006 White Space Strategies Micro White Spaces within your current markets Current customers’ unrecognized or unsatisfied needs Incremental revenue from current customers Adjacent White Spaces around your current markets Adjacent prospects’ unrecognized or unsatisfied needs New revenue from new adjacent customers Macro White Spaces between your markets and adjacent markets Multiple market adjacent prospects’ unrecognized or unsatisfied needs New revenue from multiple customer adjacencies