Today's Independent Agencies are caught between two worlds when it comes to marketing and reaching customers, on the one hand, there is a growing demographic demographic of consumers who not only expect to do business online, but have never known life without the Internet. In the session, Ryan Hanley, one of leading experts on online marketing for independent agencies, will give you the tools for meeting the challenge of today's diverse marketplace.

1. The Future Agent
Multi-Generational Marketing at
Your Agency
by Ryan Hanley, CIC

2. I am Ryan Hanley
• Insurance Producer, CIC
– The Murray Group
Insurance Servicers, Inc
• Creator/Editor
– www.RyanHanley.com
• Author
– The Social Tools Book
• Producer of
– The Content Warfare
Podcast

3. Success Online is derived from
your ability to consistently deliver
value and has nothing to do with
your technical knowledge of the
Internet.

4. Multi-Generational
Marketing in Your Agency

5. The Connected Generation
communicates, builds
relationships and makes
buying decisions using
digital and social media.

6. Marketing to the
Unconnected Generation
• Ask for Referrals
• Network at Chamber Events
• Drop-ins
• Harass Family Members
• Sponsor Charity Events
• Yellow Pages
• Billboards
• Radio
• Newspaper
• Cold call

7. How do Insurance
Agencies Market to the
Connected Generation?

8. Everyday I watch so many brilliant
people with invaluable life and
business experience come to the
blogosphere and approach it all as if
they’re starting from scratch.
- Srinivas Rao

9. Success isn’t about YOU. It’s a
derivative of being all about
everyone else...

10. Today you deliver
value, Tomorrow you build a
relationship.

11. Digital and Social Marketing
Strategies Reverse the Flow of
Value from Provider to Consumer

12. Blogging, Social Media and the
Internet are just tools to build
relationships and communicate
the same way we always have

13. We are no longer the
Gatekeepers of Insurance
Expertise

14. “If you could only have one
insurance question answered what
would it be?”

15. My SEO Experiment
• Answer 100 Questions
– By video
– Two minutes of less
– Post on YouTube
• Create a corresponding blog post
– Embed YouTube video in the blog post
• Post link directly in Facebook
• Post link directly in Google+
• Post link directly in LinkedIN
– and Relevant Groups
• Put links to post in email newsletter

17. Adding video
gives visitors
a quick easy
way to
connect on a
personal
level

18. ACTION ITEM #3

19. Google+

20. Lots of Action Lots of Traffic

21. $200 a Hour

22. “There’s a secret that real writers
know that wannabe writers
don’t, and the secret is this: It’s
not the writing part that’s hard.
What’s hard is sitting down to
write.”
- Steven Pressfield, The War of Art

23. The Resistance
Resistance is the equal and opposite force to starting.
• Resistance is what keeps us from
integrating content marketing into our Agency.
• Resistance is what whispers in our ear that no
one cares about our blog.
• Resistance is why we don’t update our profile
pictures.
• Resistance is why we “Work only on referrals…”

24. Create content that is
remarkable, that is enjoyable to
consume, and that lets the reader
know exactly what you want them
to do next.
- Copyblogger

25. Digital and Social Marketing
Strategies Reverse the
Flow of Value from Provider
to Consumer

26. The Future Agent
• Utilizes mobile technology to maximize time
on essential growth activities: Creating
Value, Building Relationships and Selling
Insurance.
• Leverages the power of social media and
content marketing to build brand reach and
consistently deliver value to prospects and
clients.
• Is a professional content creator

27. “If you could only have one
insurance question answered what
would it be?”

28. Questions?

29. Thank You
• Ryan Hanley
– Twitter: @RyanHanley_Com
– Web: www.RyanHanley.com
– Email: ryan@ryanhanley.com
• The GROW Program: www.GrowProgram.com
I wish you all Success in your Online Marketing!