The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
Ryan Hanley Case Study IIA of IL 2012
1. A Case Study in
Success Online
How to generate revenue through
content marketing
2. Our Goals for Today
• What is Content Marketing and SEO
• My SEO Experiment
• How Facebook & Google+ fit in
• HOW to generate new business revenue from
content marketing and SEO
• Action-items to dominate your local market
online using content marketing and SEO
7. Content Marketing - is a marketing technique of
creating and distributing relevant and valuable content to
attract, acquire, and engage a clearly defined and understood
target audience - with the objective of driving profitable
customer action.
SEO (Search Engine Optimization) - is the
process of improving the visibility of a website or blog in a
search engine's "natural," or un-paid ("organic“) search results.
8. Everyday I watch so many
brilliant people with
invaluable life and business
experience come to the
blogosphere and approach it
all as if they’re starting from
scratch.
- Srinivas Rao
11. My SEO Experiment
• Answer 100 Questions
– By video
– Two minutes of less
– Post on YouTube
• Create a corresponding blog post
– Embed YouTube video in the blog post
• Post link directly in Facebook
• Post link directly in Google+
• Post link directly in LinkedIN
– and Relevant Groups
• Put links to post in email newsletter
13. Where do I get content?
• Client questions • The weather
• CE Classes • Safety tips
• Trade magazine • Other insurance
• Community events agencies
• Charitable events • Your own experience
• Employee success • New technology
• Testimonials • Market changes
• Case studies • Industry events
14. “If you could only have one
insurance question answered what
would it be?”
ACTION ITEM #1
36. Thank You
• Ryan Hanley
– Twitter: @RyanHanley_Com
– Web: www.RyanHanley.com
– Email: ryan@ryanhanley.com
• The GROW Program: www.GrowProgram.com
I wish you all Success in your Online Marketing!
37. Generating Revenue Online
Workshop
Presented by
Jason Cass, CIC & Ryan Hanley, CIC
“The GROW mission is to provide every Independent Insurance Agent with the
tools and knowledge to generate revenue from their online activities”
www.growprogram.com