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A Case Study in
Success Online
 How to generate revenue through
        content marketing
Our Goals for Today
• What is Content Marketing and SEO
• My SEO Experiment
• How Facebook & Google+ fit in
• HOW to generate new business revenue from
  content marketing and SEO
• Action-items to dominate your local market
  online using content marketing and SEO
Ryan Hanley Case Study IIA of IL 2012
Why Search?
Why Not Social Media?
Content
Marketing
   and
  SEO
Content Marketing -             is a marketing technique of
creating and distributing relevant and valuable content to
attract, acquire, and engage a clearly defined and understood
target audience - with the objective of driving profitable
customer action.




SEO (Search Engine Optimization) -                       is the
process of improving the visibility of a website or blog in a
search engine's "natural," or un-paid ("organic“) search results.
Everyday I watch so many
     brilliant people with
invaluable life and business
   experience come to the
blogosphere and approach it
all as if they’re starting from
            scratch.

          - Srinivas Rao
Today you deliver value,
 Tomorrow you build a
     relationship.
Worn Calipers and
      SEO
My SEO Experiment
• Answer 100 Questions
   – By video
   – Two minutes of less
   – Post on YouTube
• Create a corresponding blog post
   – Embed YouTube video in the blog post
• Post link directly in Facebook
• Post link directly in Google+
• Post link directly in LinkedIN
   – and Relevant Groups
• Put links to post in email newsletter
Ryan Hanley Case Study IIA of IL 2012
Where do I get content?
•   Client questions    • The weather
•   CE Classes          • Safety tips
•   Trade magazine      • Other insurance
•   Community events      agencies
•   Charitable events   • Your own experience
•   Employee success    • New technology
•   Testimonials        • Market changes
•   Case studies        • Industry events
“If you could only have one
insurance question answered what
           would it be?”


          ACTION ITEM #1
No Action No Traffic
Lots of Action Lots of Traffic
Search Traffic
$4,975
  In 3 days
15 MINUTES A DAY
7 DAYS A WEEK
FOR 100 DAYS
EQUALS A LITTLE MORE 3
WORK DAYS
$4,975
$3.32 A MINUTE
$200 a Hour
47
$200 an   $1,600 a   $8,000 a              $376,000
                                Weeks of
 Hour       Day       Week                  a Year
                                 Work
http://socialtrigger
s.com/perfect-blog-
post/
Where
you
position
your
Call-to-
Action
matters
Link
deep into
your blog
to help
search
engines
index
your
content
Adding
video
gives
visitors a
quick easy
way to
connect
on a
personal
level
Tell
visitors
exactly
what you
want them
to do
ACTION ITEM #2
You Have to ASK for the
       Business
Digital and Social Marketing
Strategies Reverse the Flow of
    Value from Provider to
          Consumer
Action-Items for Next Week

1. Write down client questions

2. Place Calls-to-Action on website and
   blog
Questions
Thank You
• Ryan Hanley
  – Twitter: @RyanHanley_Com
  – Web: www.RyanHanley.com
  – Email: ryan@ryanhanley.com


• The GROW Program: www.GrowProgram.com
I wish you all Success in your Online Marketing!
Generating Revenue Online
            Workshop




                              Presented by

          Jason Cass, CIC & Ryan Hanley, CIC
“The GROW mission is to provide every Independent Insurance Agent with the
     tools and knowledge to generate revenue from their online activities”

                 www.growprogram.com

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Ryan Hanley Case Study IIA of IL 2012