How Independent Insurance Agents Generate New Business Revenue From Online Activities.

1. Finding Success Online
How Independent Insurance Agents
Generate New Business Revenue
From Online Activities

2. I am Ryan Hanley
• Insurance Producer, CIC
– The Murray Group
Insurance Servicers, Inc
• Creator/Editor
– www.RyanHanley.com
• Author
– The Social Tools Book
• Producer
– The Content Warfare
Podcast

3. I Am Jason Cass
• Married w/ two sons
• Owner of JDC Insurance
• Chairman of National YAC
for Big I
• Original CAP Task Force
member
• ACT liaison to the
National YAC
• IIA of IL YAC member

4. Ground Rules
• Ask lots of questions…
– Even dumb questions
• We don’t expect you to be an expert
– Be prepared for our honest opinion
– You can always follow up with us
• We may go on a tangent
– It will always be relevant
• We don’t care if you email or send texts
• You don’t have to ask us to go the bathroom

5. Myths About Selling Online
• Internet Shoppers Buy on Price
– If we don’t treat our product like a commodity they
won’t buy it like a commodity
• We Need To Be On Every Social Media Site to be
Successful
– Success online is about becoming a valuable resource
• Consumers Need Our Expertise
– The information gates to our knowledge have been
unlocked

6. Common Objections
to Social Media
• We work on referrals…
• So does the Internet
• It takes too much time…
• You don’t have time for to generate revenue?
• I don’t know anything about computers…
• Hire someone that does
• I don’t like the Internet…
• But your clients do

7. Consumerization
Is an term used to describe emergence of info.
technology:
First in the consumer market
Then spread into business
In years past, many technology-based products
have had their beginnings in the defense &
business markets:
Facsimile machines
Calculators
Mobile phone
Personal computers

8. Consumerization
• First, products that were
designed for individual
consumers, are now appealing
in the workplace and demand
of these products are increasing
in the workplace

9. Consumerization
• Second, “No one cares how much you know,
until they know how much you care”…
• Creates a window that shows transparency, builds trust,
and your brand.
• Getting employees to share & use productive and
enhancing consumer technology at and away from
work will be a wise strategy.

10. Success Online is derived from
your ability to consistently
deliver value and has nothing to
do with your technical
knowledge of the Internet.

11. Success isn’t about YOU. It’s a
derivative of being all about
everyone else...

12. Today you deliver value,
Tomorrow you build a
relationship.

13. Create content that is
remarkably, that is enjoyable to
consume, and that lets the
reader know exactly what you
want them to do next.
~ Copyblogger

14. I Am Brent Kelly
• Agent at Clemens
Insurance of
Bloomington, IL
• Creator/Editor –
www.BrentmKelly.com
• Blog titled –
“The Insurance Coach”

16. Generating Revenue Online Workshop
Presented by
Jason Cass, CIC & Ryan Hanley, CIC
“The GROW mission is to provide every Independent Insurance Agent with the
tools and knowledge to generate revenue from their online activities”
www.growprogram.com