This document discusses using data visualization to tell brand stories. It provides examples of visualizations that highlight specific brand messages or topics, such as "Proof We Are Soul Mates" and "Economy of Coca Cola". The document advises starting with the brand message or story and finding internal or public data to support it. It also discusses designing visualizations for different goals like brand lift, acquisition, or retention. Overall, the document promotes using data visualization as a way to engage audiences and validate brand messages through storytelling.

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New forms of visualization:
the story in data +
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Video: Proof We Are Soul Mates
http://visual.ly/proof-we-are-soulmates
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Video: Economy of Coca Cola
http://visual.ly/economy-coca-cola
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Why Data Drives Content
Marketing
BRAND
ENGAGEMENT
Infographics/Data Visualizations are 30x*
more likely to be shared over text content
Data gives validation and support
to brand messages
PRESS
Data turns messages into stories—

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What Makes A Good Story?
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Lead with the Story
Remember the Arc of
Storytelling
2. Put your journalist hat on—
what’s the scoop?
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Don’t fire all your data
guns at once

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Example: What Are The Odds?
what are the odds

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Your Brand Story
What’s your brand message?
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What internal data can you
share to support your message?
What 3rd party or public data
can help validate your story?

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Example: The Return Of Retail
the return of retail

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The Players
DATA REVIEW
START WITH THE
STORYTELLER
What is the message that you
would LIKE to see?
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Don’t be afraid to change
your story
DESIGN
• Picking the right designer for
the subject
• Adding an animator or
developer can separate your
content from the crowd

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Example: Startup Universe
startup universe

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The Goal
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WHAT IS THE GOAL OF YOUR VISUALIZATION?
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Brand lift
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Acquisition
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Pre-sales
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Retention

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Pre-Sales And Retention
create.visual.ly
example

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Acquisition
housecanary.com

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The Proof
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Visual.ly has had ~30 million visitors to date, the largest database of data
visualizations, and over 65,000 designers
FACTS ABOUT VISUALIZATIONS FROM THE WEBSITE
The most popular
visualizations contain
narrative, take away,
accuracy, clear point and
elegant design
The most successful brands
in visual content do....commit
to regular stream of content
based around themes people
care about
Make sure you deliver
on time with series of
content

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Who We Are
Visually is a marketplace for the
creation of premium content
for marketing
Our clients include Nike, Sony, Nissan,
The Economist, CNN, The UN,
Standard Chartered, Twitter, etc.
We are the #1 producer of
data visualizations in the world
!
We provide a platform, project
center, premium creators and

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Let’s tell your story
Contact us today:
sales@visual.ly
or call 1.855.968.DATA
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