Six-month update to our social media research, looking at the top-line figures for social media activity across the FTSE100 from January to June 2012

1. Social Media Index
June 2012 Update
@groupfriends
@groupconsulting
25 July 2012
© The Group 2012

2. Background
 Started the research in 2009
 Report every six months (latest update
was carried out in June 2012)
 Focus on corporate communications
use of social media
 We believe FTSE100 companies should
be using social media to engage in
conversation with stakeholders. The
research shows there is an audience for
such engagement.
© The Group 2012

3. Social Media Index
June 2012 Update
© The Group 2012

4. LinkedIn
LinkedIn is the world’s largest professional network, with more than
161 million people worldwide having created a profile on the site.
161 million 7.5 million 2+ million
members visitors per day Company Pages
Data from: linkedin.com © The Group 2012

5. LinkedIn
35% increase in number
of followers
Number of companies
using the channel remains
unchanged
Regarded as a more
serious and professional
channel
86 companies have an active LinkedIn channel –
collectively connecting with 1.9m people – making
it the top-registered social media channel for Less open to abuse and
anti-corporate activity than
corporate communication Twitter or Facebook
© The Group 2012

6. Google+
Launched in June 2011, Google+ registered 25 million subscribers in
its first two months. Users create a profile, make connections and
share content – it’s been seen as a competitor to Facebook.
Using ‘Circles’, Google+ lets users choose which content they share
with which groups or individuals.
Over
625,000 400 million
new users per day
users
Data from: website-monitoring.com © The Group 2012

7. Google+
50 registered accounts
(only 12 FTSE100
companies actively)
Of 12 active accounts, 3
companies – Burberry,
Carnival and IAG –
account for 1,762,210
followers
12 FTSE100 companies are actively using Google Remaining 9 companies
Plus and have a total of 1.7m followers have 1,634 followers
between them – an
average of 181 per
account
© The Group 2012

8. Blogging
We believe that blogging is the channel that offers the FTSE100 the
best opportunity to engage authentically with stakeholders,
demonstrate transparency and provide a lead on issues, and we will
continue to monitor corporate blogging to see what longer-term
patterns develop.
© The Group 2012

9. Corporate blogging
The decline in new blog
posts over 12 month
period was 18%
Larger fall in blog posts
over the 6 month to June
2012 due to 4 new
corporate blogs with
historic posts (to fill out
the archive) and a more
16 corporate blogs have published 336 posts over productive honeymoon
the last 6 months, a fall of 44% on the previous period
period
© The Group 2012

10. Facebook
The world’s largest social network
A social utility that connects people with friends, family, their
interests, as well as businesses.
Users can upload an unlimited number of photos, post links and
videos, or share materials posted by others
3.2 billion 901 million 526 million
Likes and Comments active users daily active users
per day
Data from: facebook.com © The Group 2012

11. Facebook
35% increase in number
of followers 8% increase
in companies using the
channel
Number of fans of
FTSE100 companies
continues to climb but the
number of new accounts
opened is low
42 FTSE100 Facebook accounts now have 19m
fans Is this a temporary slow
down or some point of
saturation within the
FTSE100?
© The Group 2012

12. Twitter
‘Online social networking service and microblogging service that
enables its users to send and read text-based posts of up to 140
characters, known as "tweets".’
Source: Wikipedia 06/06/12: http://en.wikipedia.org/wiki/Twitter
140 million 340 million
active users Tweets a day
Data from: twitter.com © The Group 2012

13. Twitter
70% increase in number
of followers
15% increase companies
using the channel
2 CEOs on Twitter:
 Angela Ahrendts of
Burberry
1.7m followers across 70 active channels  Philip Clarke of Tesco
(decided to stop using the
demonstrates that Twitter has truly been account in December
embraced by the corporate 2011)
communications community
© The Group 2012

14. YouTube
YouTube is a web site to which people can upload videos.
People can search for videos, watch, rate and comment on them,
select them as favourites and even embed them within their own site
or blog.
800 million 60 hours 4 billion
unique users each of video uploaded views a day
month every minute
Data from: youtube.com © The Group 2012

15. YouTube
FTSE100 YouTube
accounts have now
racked up over 62m video
views
72% increase in video
views
However, the number of
companies actively using
YouTube shows great growth in corporate video the channel has dropped
views but a small drop off in the number of active by 5%
corporate accounts
© The Group 2012

16. For more information please visit
www.the-group.net
Or contact
paul.greenwood@the-group.net
© The Group 2012