6. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
7. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
22. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers what you say Company Sector Brand Heritage Products Services Markets Relationships