Engaging online: Experiences from a corporate blogging portal by Simon Henderson, Director of Corporate Responsibility & Internal Communications, Centrica
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Engaging online: Experiences from a corporate blogging portal by Simon Henderson, Director of Corporate Responsibility & Internal Communications, Centrica
- 1. Engaging online – lessons and experiences from the UK's first corporate blogging portalSimon HendersonDirector of Corporate Responsibility & Internal Communications at Centrica
- 2. Engaging onlineExperiences from a corporate blogging portal Simon Henderson Centrica 19 November 2009
- 3. Centrica.com
- 5. A dynamic platform for big energy issues
- 8. Tech savvy
- 11. Experts from around the business
- 13. Direct dialogue with stakeholders
- 16. Not just press releases
- 20. Find ways to measure the impact
- 21. Start relatively small and safely
- 22. Target one audience at a time
- 23. Work closely with legal and media colleagues
- 28. The lessons Don’t expect miracles relatively low hit rate / comments need to manage expectations low initial engagement BUT stakeholders appreciate it
- 29. Summary – so far, it’s been a success Centrica Views – a FTSE100 integrated blogging platform Rising interest @ 3,500 views per month CR web chat – 26 questions in 1.5 hours Issues handled Beginning to be integrated into our way of working