SlideShare ist ein Scribd-Unternehmen logo
1 von 35
 
Inetasia Solutions Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Inetasia is a new breed of Internet consultancy specializing in New Media !   ,[object Object],[object Object],[object Object],[object Object]
Regional Footprint
Representative Clients
WebTrends ,[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYZE Understanding your audience
Challenges Marketing Faces Today
Web analytics is expanding to meet the need
Sources of Visitors ,[object Object],DM Print Banner Ads Email Search Mobile Podcast RSS
Relationship Marketing: Taking Action
Tracking visitors with WebTrends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure all your campaigns consistently
Optimizing Campaign Performance Effectiveness Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Performance Indicator Key Performance Indicator ,[object Object],[object Object]
eDM Clickthrough HTML Email WebTrends Website
eDM Effectiveness Efficiency ,[object Object],[object Object],[object Object],Key Performance Indicator Key Performance Indicator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimizing Search Performance
Optimizing Search Performance Effectiveness Efficiency ,[object Object],[object Object],[object Object],Key Performance Indicator Key Performance Indicator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know your customers, build relationships
Examples of segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation – Examples of Custom Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inside WebTrends
Performance Dashboards to prove  and improve your results
Segmentation
Campaigns Reports
Search Engines Reports
Scenario Analysis
Path Analysis (Forward & Reverse)
Dashboards
Merchandising Dashboards
Why WebTrends?
WebTrends is easy to use ,[object Object],[object Object],[object Object]
How can WebTrends help me? ,[object Object],[object Object],[object Object],[object Object],[object Object]
WebTrends Products & Services ,[object Object],[object Object],[object Object],Software – WebTrends Service – WebTrends On-Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

Weitere ähnliche Inhalte

Was ist angesagt?

Sales edg innovate communicate succeed
Sales edg innovate communicate succeedSales edg innovate communicate succeed
Sales edg innovate communicate succeed
Hamid Hussain
 
Insivia Seminar Series: Video & Animation Marketing
Insivia Seminar Series: Video & Animation MarketingInsivia Seminar Series: Video & Animation Marketing
Insivia Seminar Series: Video & Animation Marketing
Insivia
 

Was ist angesagt? (20)

10+ ways to get MORE from Google Analytics
10+ ways to get MORE from Google Analytics10+ ways to get MORE from Google Analytics
10+ ways to get MORE from Google Analytics
 
MAV_DigitalStrategy
MAV_DigitalStrategyMAV_DigitalStrategy
MAV_DigitalStrategy
 
Driving ROI from Google Anlytics
Driving ROI from Google AnlyticsDriving ROI from Google Anlytics
Driving ROI from Google Anlytics
 
Dreamforce 2016: Who wins when sales & service teams are on the same platform...
Dreamforce 2016: Who wins when sales & service teams are on the same platform...Dreamforce 2016: Who wins when sales & service teams are on the same platform...
Dreamforce 2016: Who wins when sales & service teams are on the same platform...
 
Adobe Experience Platform Bootcamp
Adobe Experience Platform BootcampAdobe Experience Platform Bootcamp
Adobe Experience Platform Bootcamp
 
Lois Ritarossi - Global Channel Partners Summit 2012
Lois Ritarossi - Global Channel Partners Summit 2012Lois Ritarossi - Global Channel Partners Summit 2012
Lois Ritarossi - Global Channel Partners Summit 2012
 
Subscribed 2016: Do You Really Know Your Customers
Subscribed 2016: Do You Really Know Your CustomersSubscribed 2016: Do You Really Know Your Customers
Subscribed 2016: Do You Really Know Your Customers
 
Score 100% for CX in The 90% Economy - A Blueprint for CX [LEVEL UP CX SUMMIT...
Score 100% for CX in The 90% Economy - A Blueprint for CX [LEVEL UP CX SUMMIT...Score 100% for CX in The 90% Economy - A Blueprint for CX [LEVEL UP CX SUMMIT...
Score 100% for CX in The 90% Economy - A Blueprint for CX [LEVEL UP CX SUMMIT...
 
The PitchMethod: Business Model Canvas
The PitchMethod: Business Model CanvasThe PitchMethod: Business Model Canvas
The PitchMethod: Business Model Canvas
 
Sales edg innovate communicate succeed
Sales edg innovate communicate succeedSales edg innovate communicate succeed
Sales edg innovate communicate succeed
 
The Marketing Role of the CX Professional | inQuba & Tech Mahindra [LEVEL UP ...
The Marketing Role of the CX Professional | inQuba & Tech Mahindra [LEVEL UP ...The Marketing Role of the CX Professional | inQuba & Tech Mahindra [LEVEL UP ...
The Marketing Role of the CX Professional | inQuba & Tech Mahindra [LEVEL UP ...
 
eMarketing value + tips & tricks
eMarketing value + tips & trickseMarketing value + tips & tricks
eMarketing value + tips & tricks
 
Using Marketing Data to Drive Website Redesigns
Using Marketing Data to Drive Website RedesignsUsing Marketing Data to Drive Website Redesigns
Using Marketing Data to Drive Website Redesigns
 
eCommerce, Website & eShop development | Jason Kataropoulos | Atcom
eCommerce, Website & eShop development | Jason Kataropoulos | AtcomeCommerce, Website & eShop development | Jason Kataropoulos | Atcom
eCommerce, Website & eShop development | Jason Kataropoulos | Atcom
 
Presentation 4-mktg manualtoc
Presentation 4-mktg manualtocPresentation 4-mktg manualtoc
Presentation 4-mktg manualtoc
 
The Economics of eCommerce Conversion Rate Optimization
The Economics of eCommerce Conversion Rate OptimizationThe Economics of eCommerce Conversion Rate Optimization
The Economics of eCommerce Conversion Rate Optimization
 
Insivia Seminar Series: Video & Animation Marketing
Insivia Seminar Series: Video & Animation MarketingInsivia Seminar Series: Video & Animation Marketing
Insivia Seminar Series: Video & Animation Marketing
 
Seojocktoberfest - Attribution - Russell McAthy
Seojocktoberfest - Attribution - Russell McAthySeojocktoberfest - Attribution - Russell McAthy
Seojocktoberfest - Attribution - Russell McAthy
 
Asia-Pacific Marketers Face Hurdles in Meeting Strategic Goals
Asia-Pacific Marketers Face Hurdles in Meeting Strategic GoalsAsia-Pacific Marketers Face Hurdles in Meeting Strategic Goals
Asia-Pacific Marketers Face Hurdles in Meeting Strategic Goals
 
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
 

Ähnlich wie Webtrends Presentation

Formulating Ec Strategy
Formulating Ec StrategyFormulating Ec Strategy
Formulating Ec Strategy
Ravi krishna
 
Vicki Allpress Hill Online Web Marketing Presentation
Vicki Allpress Hill Online Web Marketing PresentationVicki Allpress Hill Online Web Marketing Presentation
Vicki Allpress Hill Online Web Marketing Presentation
pewcenterforartsheritage
 
Enterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) OverviewEnterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) Overview
RussellRosen
 

Ähnlich wie Webtrends Presentation (20)

NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Rudy Moenaert - What Do I Know About My Customers - Human Inference
Rudy Moenaert - What Do I Know About My Customers - Human InferenceRudy Moenaert - What Do I Know About My Customers - Human Inference
Rudy Moenaert - What Do I Know About My Customers - Human Inference
 
Analysis with no web analyst on board 2012
Analysis with no  web analyst on board 2012Analysis with no  web analyst on board 2012
Analysis with no web analyst on board 2012
 
Web Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekWeb Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoek
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing Powerpoint
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing Powerpoint
 
Why marketing automation is indispensible (Shimon Ben Ayoun)
Why marketing automation is indispensible (Shimon Ben Ayoun)Why marketing automation is indispensible (Shimon Ben Ayoun)
Why marketing automation is indispensible (Shimon Ben Ayoun)
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered Marketing
 
Formulating Ec Strategy
Formulating Ec StrategyFormulating Ec Strategy
Formulating Ec Strategy
 
Vicki Allpress Hill Online Web Marketing Presentation
Vicki Allpress Hill Online Web Marketing PresentationVicki Allpress Hill Online Web Marketing Presentation
Vicki Allpress Hill Online Web Marketing Presentation
 
SalesFUSION Lunch and Learn - Atlanta
SalesFUSION Lunch and Learn - AtlantaSalesFUSION Lunch and Learn - Atlanta
SalesFUSION Lunch and Learn - Atlanta
 
Marketing for a Brave New World
Marketing for a Brave New WorldMarketing for a Brave New World
Marketing for a Brave New World
 
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROW
HIGHROAD U WEBINAR:  USING MARKETING AUTOMATION TO GROWHIGHROAD U WEBINAR:  USING MARKETING AUTOMATION TO GROW
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROW
 
Data analytics-training - Jess Le Merle
Data analytics-training - Jess Le MerleData analytics-training - Jess Le Merle
Data analytics-training - Jess Le Merle
 
Enterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) OverviewEnterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) Overview
 
AIA2019 - Kristina McMenamin - Startup Marketing 101
AIA2019 - Kristina McMenamin - Startup Marketing 101AIA2019 - Kristina McMenamin - Startup Marketing 101
AIA2019 - Kristina McMenamin - Startup Marketing 101
 
Leveraging Web Analytics to Increase Conversion - Market STL Presentation
Leveraging Web Analytics to Increase Conversion - Market STL PresentationLeveraging Web Analytics to Increase Conversion - Market STL Presentation
Leveraging Web Analytics to Increase Conversion - Market STL Presentation
 
How to Improve Customer Experience with Multi-Channel MarketingTake
How to Improve Customer Experience with Multi-Channel MarketingTakeHow to Improve Customer Experience with Multi-Channel MarketingTake
How to Improve Customer Experience with Multi-Channel MarketingTake
 
ComfortLife Marketing Academy: Online Advertising
ComfortLife Marketing Academy: Online AdvertisingComfortLife Marketing Academy: Online Advertising
ComfortLife Marketing Academy: Online Advertising
 

Kürzlich hochgeladen

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Kürzlich hochgeladen (20)

Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 

Webtrends Presentation