Presentation of the project iCow for Venture Lab 2012 (Stanford)

1. Venture Lab 2012
iCow
Increasing the value of
the livestock sector
by: Elena Vázquez Moreno, DVM
Gregori Bech-Sàbat, Engineer & PhD

2. Venture Lab 2012
iCow: Bringing these sectors closer
R&D
Livestock Sector Green Sector
NGO
Knowledge to
increase value

3. Venture Lab 2012
iCow: The Business Model Canvas

4. Venture Lab 2012
Opportunity Analysis
• First customers of the service would be:
– Public institutions already working to the field
– Big corporations trying to move from selling products to
selling services
iCow can start here: - Enter the market via big institutions
BUT: iCow will remain as an independent service and will facturate
per-service

5. Venture Lab 2012
Where iCow get the Value:
• Innovation is needed and wanted: efficiency increase the
value
• Greener products are value-added and demands are
increasing significantly
• Incorporating social issues to enterprises (hiring long-
unemployed people, disabled people) also brings added value