1. Getting towards a brand’s positioning
Mission:
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What do you want the brand to be known for?
What makes us
unique?
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motional benefit to
customers:
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What can we start telling brand stories about?
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motional benefit to
customers:
What can we start telling brand stories about?
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How are we beating the
competition?
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What do the target
customers want?
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hat is the 3-5 word positioning
statement (essence) of your brand?
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motional benefit to
customers:
STRAT
What can we start telling brand stories about?
TALKING
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