Swan(sea) Song – personal research during my six years at Swansea ... and bey...
MDI Industrial Design Consultancy Overview
1.
2. MDI OVERVIEW
Montgomery Design International is a full service Industrial Design consultancy based in the
western suburbs of Chicago, Illinois, USA. Originally established in 1983, MDI has grown to a ten
man office offering professional design services in the areas of Industrial Design and Styling,
Human Factors Engineering, Graphic Design, Product Modeling and Prototyping. In addition to
our work in the U.S., MDI has extensive experience working with clients in Europe and Asia.
MDI has concentrated in the areas of off-road heavy equipment design, recreational vehicles,
and major appliances. However, we maintain a well-rounded balance in the design of diverse
products such as computer equipment, medical products, and communication devices.
MDI’s work has been published in numerous periodicals and design related books, and we have
received recognition through many design awards including the coveted “IDEA” Gold Award and
three “GOOD DESIGN” awards--the most recent in 2007.
We incorporate the latest in CAID and CAD technologies into our work with systems such as Alias
for advanced surfacing and visualization, Pro/E for solid and surface detailing of designs as well
as Vellum, Autocad CAD, and all of the Adobe graphics products. We have long been at the
leading edge of computer-aided Industrial Design technology.
MDI has supplied product design service to several clients for over fifteen years and also
supplied graphics and/or packaging services for these clients. Our industrial design work
consists of overall design/styling, user interface design, seating, control and display ergonomics,
and product graphics. Our accomplishments include the design and styling of the CaseIH
complete product line, New Holland’s most recent line of agricultural tractors, and several new
AGCO products. Other projects we have worked on include Amana’s highly successful laundry
products and the new French Door refrigerator, the Rockwell “Plugger” global positioning unit,
and the Damon Ultrasport motorhome. We have recently been working on several products for
Agco and Caterpillar.
Two of our designers have post-graduate training in Human Factors Engineering and automotive
styling experience at Ford and Chrysler in Detroit. As a group we have a working knowledge of
virtually every method of molding, casting or stamping, and assembly of various plastics, metals,
and composites. We have also been very successful at prototyping and simulating most of these
processes.
Even with our extensive background and experience, we are a young thinking firm able to offer
our clients truly creative and effective design concepts. Most importantly, we have the
experience and expertise to carry ideas through to production. We would appreciate the
opportunity of providing these services to your firm.
3. MDI DESIGN PROCESS
MDI has developed its proprietary design process over nearly 25 years of continuous operation in
product design and development. At the outset, our goal was to offer a range of services on an
international basis, and this process has served us well in Europe, Asia and the Americas.
The MDI Design Process mirrors our phased project proposals, allowing us to better manage the
overall work and accountability, while providing the client with a detailed project guideline.
1. RESEARCH
a. Review of client knowledge base.
b. Independent review of competitive and related products.
c. Review of any available analyses of the industry or competitive products.
d. Structured surveys targeted to specific market segments or products.
Deliverables: Design Brief outlining product specification and general direction of design effort.
2. PRELIMINARY CONCEPT
a. Kick-Off - MDI / client brainstorming session, including real-time sketching.
b. Ideation – Refinement of the brainstormed concepts and any related concepts into more
detailed black and white sketches with callouts and detailed features.
c. Working Model – development of a rough 3D model that will establish a preliminary
volume and form, allowing early ergonomic study and evaluation.
Deliverables: Black & white concept sketches and / or rough 3D model. Formal presentation.
3. DETAILED DESIGN
a. Concept Renderings - Detailed color renderings of a selected range of concepts.
b. Human Factors Engineering – Application of ergonomic data available from various
sources, and generation of unique user interface based on researched conclusions.
c. Graphics – Application of brand identity, safety and instructional graphics, user interface.
d. CAID Styling Model – Creation of data file detailing proposed “A” surface design in 3D
digital form / Alias software.
e. Physical Styling Model – Creation of hard model containing all surfaces, finishes, colors,
graphics and unique functional details as may be required. Suitable for customer reviews.
Deliverables: Digital color renderings, ergonomic layouts and conclusions, graphic layouts,
CAID 3D model, full sized 3D appearance model. Formal presentations.
4. 4. PROTOTYPE
a. CAD Model – 3D geometry containing all features, draft, “B” side details in Pro/E.
b. Prototype Model – Creation of selected components or molds for multiple components.
using MDI!s in-house CNC machining capability. Suitable for field test. Surfcam software.
c. Assembly – Working independently or with client!s development staff, MDI will assemble.
the unique components generated in this phase to create a working prototype.
Deliverables: Complete 3D geometry, pre production components, functional prototype model.
5. PRODUCTION FOLLOW-UP
a. Final Engineering – Working either with clients engineering staff or our certified Pro/E
engineering partners, MDI will assist in creating the final engineering data files necessary
to produce parts capable of being tooled and manufactured in production quantities.
b. Vendor Sourcing and Follow-up – MDI will work with client in sourcing, selecting, and
overseeing vendor activities to ensure the highest quality results.
Deliverables: Production engineering CAD models, high quality manufactured product.
Copyright, Montgomery Design International, Inc. 2008
5. KEY MDI PERSONNEL
GREGG MONTGOMERY - President and CEO
Gregg Montgomery is a graduate of the University of Illinois, Industrial Design curriculum where
he was selected as “outstanding senior” by the department staff. He began his career with
Caterpillar Tractor Company as an industrial designer and later worked for the Ford Motor
Company Styling and Design group before joining International Harvester. He held various
design and design management positions including Industrial Design Manager for their
Agricultural Equipment Group. Prior to establishing his own consulting firm Gregg served as Vice
President of Design and Human Factors for another Chicago based design consulting firm.
Major industrial design programs for which he has held design responsibility include the entire
International Harvester agricultural and construction equipment product line as a manager /
employee, and the entire agricultural product line for CaseIH and New Holland as head consultant
of MDI. Other significant responsibilities include the design of the complete motorhome line of
vehicles for the Damon Corporation, a line of professional computers for SIA, consumer
electronic designs for Sears, and various AC and whitegood products for Amana Appliances.
Gregg is a member of the Human Factors Society and holds a certificate in this field from the
University of Michigan. He also has been a very active member of the Industrial Designers
Society of America and served as secretary and chairman of the Chicago chapter of that
organization. He has been a member of the Association of Professional Design Firms for several
years and has received numerous design awards and patents for the many products he has
designed.
DOUGLAS MONTGOMERY - Vice President Design and CTO
Doug Montgomery is also a graduate of the University of Illinois Industrial Design Curriculum and
began working with MDI shortly after its inception.
In addition to heading up many of our key projects, Doug also acts as our Chief Technical Officer
on a corporate basis. Doug has a great deal of experience in the use of Alias Studio for design
and surfacing work and has been highly successful at coordinating the interface between Alias
and CAD systems such as Pro Engineer and Catia. He often works with our client’s CAD
organization on site in order to aid in implementing our design concepts. This has led to strong
relationships with worldwide companies such as UTS (Italy) who provide body engineering for the
likes of Ferrari and Maserati. He holds numerous design patents and is recognized by many of
our clients as one of the most technically gifted CAID specialists in the world.
DEAN SWANSON - Senior Designer
Dean Swanson, a graduate of Art Center College of Design in Pasadena, CA, has nearly thirty
years of experience in automotive and related products. He began his career with General
Motors working in the Chevrolet and Advanced Interiors Studios. He was later transferred to
Opel in W. Germany where he was responsible for their interior design operations.
Dean also worked at Chrysler before taking a position with International Truck in Fort Wayne, IN.
He later transferred to IH Agricultural Products in Hinsdale, IL. In addition to his design education,
he also has a Certificate in Human Factors Engineering from the University of Michigan.
6. MDI Personnel - page 2
ROBERT RAJSKY - Chief Modeler
Bob has worked as a pattern and model maker for twenty years having completed a five year
apprentice program at IH. During his career he was one of four pattern makers selected to staff a
newly created engineering center model shop and spent much of his time in this area. Projects
for which he held major modeling responsibility include scale and full sized tractor models, various
patterns and models for toys, advanced instrumentation, and interior trim packages.
Bob has modeling experience and capabilities in automotive styling clay, wood, plastic and
composite materials. He has operated as working leader of a twenty man model and pattern shop
and is proficient in CNC machining and CAM.
PROFESSIONAL MEMBERSHIPS
Association of Professional Design Firms
Industrial Designers Society of America
Human Factors and Ergonomics Society
National Computer Graphics Association