The document discusses social business, which is a management approach that focuses on achieving results through holistic collaboration, managing social connections, and using data technologies to identify, share, and reuse knowledge both inside and outside an organization. This social business model views an organization as part of a larger social ecosystem that includes customers, suppliers, media, non-governmental organizations, and other entities, all of which are connected and influence key business functions like marketing, research and development, human resources, and finance.