1. Becky Willan Director Given London

2. IMAGE IS EVERYTHING

13. 16% 12% 4/10 to 1/10

15. brand BRAND VALUE VALUE

19. needs goals desires

20. culture connections causes

21. behaviour relatedness issues

22. 1 2 3 4 Do you understand your target audience from a “me, my world, the world” perspective? How is your company creating value for them, their world and the world? What assets do you have at your disposal? How will you deliver brand substance inside and outside your company?

24. 2/3 3/3 +

37. Becky Willan [email_address] Thank you!