Business Opportunities for ePublishing on iOS Devices, presented at IPP on Sep 20, 2010

1. The
NEW
READ
Busine
ss opp ING E
ortunit
ies for
ePubli R
shing
on iOS
A
Device
Sunny s
Kok
CEO
Green
20 Se
To mato
ptemb
er 201
0

2. The “E” Revolution

10. The “E” Revolution

11. Figures
~1.5M iPhone/iPad/iPod Touch users in HK, with >120M worldwide
>130K titles iBooks Worldwide, >6K apps in HK App Store under Book Category
>6.5B apps downloaded, >250k apps available, >54 apps per iOS device
Largest App Store in the World, reach over 77 cities worldwide

12. #1 Preposition
Periodical Periodically Update -
Target Vertical Market -
Subscription-Driven + Advertising -
Book
- Seldom Update
- Target Niche Market
- Print Run Sales
- Frequent Update
- Target Mass Market
- Advertising-Driven + Subscription
Newspaper

13. #2 Packaging
Which device? Which Approach?
Create your
own
Application

14. #3 Product
Something BASIC
• Easy adjust screen brightness
• Font size and type change
• Bookmarking with sync across all iOS devices
• Search
• Page color change
• Passages Highlight
• Page count and page left indicator
• Interactive Table of Contents
• Support Multimedia Content (audio, video, animation)

15. #3 Product
Interactive User Interface

16. #3 Product
Progressive Download Approach

17. #3 Product
On / Offline Consideration
• Select contents for online / offline to improve performance
• Auto-detect data roaming
• Annual Subscription with regular update

18. #3 Product
Community Connect
• Share of Bookmarks, Reviews and Notes, Highlight Passages
• List out most highlighted Passages

19. #3 Product
Push Notifications
• Notify with Updates of Issues, users comments etc..
• Best way for cross promotion!

20. #4 Pricing
Total 85 Tiers starting from US$0 - US$999.99
FREE PAID In App Purchases

21. #5 Place
World Largest with 77 Cities
3 Top Ranking Charts
20 Categories
Unique App Name

22. #6 People
Gather Feedbacks from Customers Reviews and Ratings!

23. #7 Promotion
Top 25
- Product App Site
- in App Banner Advertising
- SMS Blast
- Social Community Cross Promote
- Traditional/Web Media

24. Latest eBook Showcase
• Ranked Top 5 Travel App in HK Apps Store since launch
• Offline Maps enabled
• Special Functions like Add to Favorite, Itinerary Planning and
Currency Calculator etc..

25. About GT
started in 2003
offices in HK (HQ), Guangzhou, Singapore & Qatar (Q3)
around 100+ colleagues
services / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau,
Qatar, Dubai, HK
launched 150 WAP services online at present serving more than 3M subscribers
launched more than 50 iPhone & iPad Apps for clients since 2009
launched more than 10 Cross Platforms solutions including WEB, iPhone, WM, Android, J2ME, Symbian

26. Some of our apps