One of four presentations on Green Parking and Sustainable Mobility at the 2014 American Planning Association conference.

1. Exceptional People Providing Exceptional Customer Service
Parking and Mobility Management
Presented by :
Glenn M. Kurtz
Executive Vice President
Alternative Transportation Solutions

2. Company Overview
 Parking Management and
Consulting Firm
 Established in 1989
 National HQ in Atlanta, Georgia
 450 Locations 54 cities
 2000+ Employees

3.  In 2000 Lanier created the first ever Alternative Transportation
Management Solutions Division in the parking industry.
 ATMS integrated parking and mobility management services
under one roof.
Company Overview
Strategic Initiatives
• BellSouth Metro Plan (2001)
• Atlanta Streetcar Inc. (2003)
• Atlantic Station (2003)
• Flexcar/Zipcar (2007)
• Lanier Consulting (2010)
• Bike Spot (2013)
• Ponce City Market (2014)

4.  Parking Management is the day-to-day
functions that makes the parking
system work efficiently.
 Parking is one component of a much
larger transportation system which
includes, bikes, buses, shuttles, taxi,
pedestrian, etc.
 The Parking System is ever changing as
a result any plan must be flexible to
change with it.
Parking Management

5.  Solution to parking problem is quantity
 More is better
 Relies on generous minimum parking requirements
 Inefficient and Ineffective
 More parking leads to more parking
Conventional Parking Management

6. Conventional Parking Management
 Often the problem is not inadequate supply, it is the lack of
management
 Conventional approach tends to create a self fulfilling prophecy of
excessive supply

7. Conventional Parking Management
Houston, TX
Surface parking: 21.3%
Garage parking: 3.7%
Street area (including sidewalks): 39.7%
Total area for rights-of-way plus off-street parking: 64.7%

8. Conventional Parking Management
Little Rock, AR
Surface parking: 26.5%
Garage parking: 2.7%
Street area (including sidewalks): 32.0%
Total area for rights-of-way plus off-street parking: 61.2%

9. New Approach to Parking Management
 Solution to parking problem is quality
• People are willing to pay for better service
• Technology is changing industry
 Balance between parking and other modes
 Relies on flexibility
• Reflects the local factors (geographic/demographic)
• Reductions in requirements to reflect parking management
strategies

10. Mobility Management
 Strategies that improve transportation options, encourage use of
efficient modes, creates more accessible land use pattern and reforms
biased planning practices.

11. New Approach to Parking Management
 Increase parking facility efficiency by
• sharing, regulating and pricing;
• use of staff to manage parking;
• use of off-site parking facilities;
• implement overflow parking plans;
• improve user information; and
• improve walkability
 Reduce parking demand by
• encouraging use of alternative modes
of transportation and
• more accessible land use
development.

12. New Approach to Parking Management
 Improve parking facility design and
operation, to improve user
convenience and safety and reduce
negative impacts.
 Improve enforcement and control of
parking regulations, and address any
spillover problems that may occur

13. Evolution of Parking Management
No parking management
Introduce regulations
Free with time limits
Shared parking
Paid parking
Residential permits
Park & Ride
Mobility management
Performance based
parking pricing

14. Where is Atlanta?
 Strengths
• Parking Maximums in CBD
• Lower ratios around transit stations in CBD
• New surface lots have been outlawed CBD
• Flexibility in shared parking both in CBD and outside
• City has hired first parking manager
• We are seeing sharing between residential (rental) and
office
• 8-9 TMAs
• New Streetcar
• Car sharing
• Bike sharing

15. Where is Atlanta?
 Weaknesses
• Rates are still incredibly low
• On-Street program goals
• No provision for car sharing in public right of way
• Most parking is still bundled

16. Case Studies
 Atlantic Station Understanding
• Largest Urban Redevelopment in US
• 138 Acres adjacent to Midtown Atlanta
• 2 million Sq. ft. of office space
• 2800 residential units
• 1.4 million Sq. Ft. of retail
• 150 hotel rooms
• 7,000+ parking space deck
o 50+ entry/exits
o Fully automated
• 180 on-street parking spaces
o Pay-by-phone
o Credit card
• Enforcement
• Valet Parking and VIP Parking

17. Case Studies
 Atlantic Station Challenges
• Supply Issues (first level)
• Reducing circling on street
• Make the parking convenient
• Making parking work special
events
• Ingress/Egress
• Understanding how parking works
• Make sure different users do not
encroach on each other
• Volumes as a result of movie
theatre
• Validations
• Encourage walking and biking

18. Case Studies
 Atlantic Station Solutions
• Shared Parking
• Regulate Parking use (employees)
• Alt fuel shuttle
• ASAP+
o Commuter Trip Programs
• Carsharing
• Bike Share

19. Case Studies
 Atlantic Station Solutions
• Off-site parking during
special events
• Parking facility Design
(signage, user information,
security)
• Annual monitoring and
Evaluation
o Average VMT per
resident 10 miles
o Average daily commute
VMT per employee =
24.1miles
o Percentage of total
employee and resident
trips made to, from and
on site by non-SOV
modes = 40%

20. Case Studies
 Ponce City Market Understanding
• Largest adaptive reuse project in Atlanta’s history
• 1.1 million square feet of historic Sears, Roebuck & Co.
• 300,000 square feet of retail and restaurants
• 500,000 square feet of office
• 260 residential units
• 2,557 parking spaces
• Multiple parking areas
• Mix of surface and deck pkg.
• Valet parking
• Music venue
• Daycare

21. Case Studies
 Ponce City Market Challenges
• Supply Issues (Retail)
• Office and residential tenants are in paid parking
environment while retail is free
• Overflow parking from outside projects (i.e. Music Venue,
Beltline)
• Special events

22. Case Studies
 Ponce City Market Solutions
• Shared Parking
• Regulate Parking use (time
limits on surface lots)
• Transit link via shuttle
• Commuter Trip Programs
• Carsharing
• Bike Share
• Bike valet
• Off-site parking during
special events
• Parking facility Design
(signage, user information,
security)

23. Key Points
 Parking management is the day to day function that makes the parking
system work efficiently
 Conventional approach to parking management relied on supply
 Often the problem is not supply but lack of parking management
 Focus must be on quality and technology
 Mobility management and parking are inextricably linked
 We are seeing a movement to the new approach in many projects (mixed
use, universities and cities), but old habits don not die quickly
 Atlanta is learning to crawl, not yet walking let alone running
 There are a some bright spots