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Green Hectares Rural Tech Worksheet – Internet Selling
- 2. www.greenhectaresonline.com www.zephyrtraining.ca info@greenhectaresonline.com info@zephyrtraining.ca THESE MA LS A COPY TERIA RE RIGHTED WITH A RIGHTS A RESERV THIS DOCUMENT MA NOT IN WHOLE OR IN PA BE COPIED, PHOTOCOPIED, REPRODUCED, OR REDUCED LL RE ED. Y RT TO A ELECTRONIC MEDIUM OR MA NY CHINE-REA BLE FORM WITHOUT PRIOR CONSENT, IN WRITING, FROM ZEPHY SOFTWA TRA DA R RE INING LTD. A GREEN HECTA CORP. ND RES A SOFTWA COMPUTER, A PRODUCT NA MENTIONED A MA CTURER A PUBLISHER TRA NY RE, ND MES RE NUFA ND DEMA A A USED ONLY FOR THE PURPOSE OF IDENTIFICA RKS ND RE TION Gmail is a trademark of Google Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. Microsoft, Outlook, and Windows , are either registered trademarks or trademarks of Microsoft Corporation in the United States and/ other countries. or Apple is a trademark of Apple Inc., registered in the U.S. and other countries. eBay is a trademark of eBay Inc. PayPal is a registered trademark of PayPal, Inc.
- 3. What is eBay? eBay is an online auction and shopping website where individuals or companies can buy and sell goods and services. Millions of items are available for sale, 24 hours a day from North America and around the world.
- 4. Why sell on eBay? Selling a product on eBay can reach millions of potential buyers from all over the world with j a few clicks. eBay ust and PayPal work seamlessly together to automate the process from start to finish.
- 5. S igning up for eBay Creating an account with eBay is quick and quite painless.
- 6. Check your Email This is the last step of the sign in process. It is done as a security measure to verify the user.
- 7. What is PayPal ? PayPal is a subsidiary of eBay that performs Online payment processing for individuals, merchants, organizations and auction sites.
- 8. Why use PayPal ? It is quick and easy to make or receive online payments as well as transfer money within Canada or internationally. PayPal keeps all contact and financial information safe and out of reach from online retailers and third parties.
- 9. S etting up PayPal A setting up an eBay account there fter should be a link at the bottom of the page to sign up for a PayPal account. This is the quickest and easiest way to set up a PayPal account.
- 10. eBay Item S earch Lets do a search to look for similar items for sale on eBay. Searches on eBay work very similar to any other search online. There is also an advanced search available.
- 12. eBay Fees There are a few different fees associated with listing and selling items. These fees vary depending on the way an item is listed and options chosen. For more information on fees: http:/pages.ebay.ca/ sell/ / help/ fees.html
- 13. Insertion Fees
- 14. Final S ale Fees
- 15. S elling your First Item Click on the Sell link at the top of the Page. This will get us started with listing our first product for sale. Enter a UPC, ISBN, name of the product or click Browse Categories.
- 16. Listing your First Item
- 17. Listing your First Item
- 18. Adding Pictures eBay gives the seller the first photo for free and offers many different ways to upgrade to show more photos for a fee.
- 19. Description Give accurate details about the item in either Standard Text or HTML. There are also options to save a draft and see a preview.
- 20. How to S ell? Decisions now have to be made on how to list the item.
- 21. Payment Options This is where the user decides how to accept payment for the item.
- 22. S hipping Options Choose from one of the many built in options available from the menus.
- 24. Fees so Far This is a running total and may vary depending on options chosen above.
- 25. Previews
- 26. Reviewing Fees
- 27. Paying eBay Fees
- 28. Keeping Track of Auction eBay will send an email when someone has put a bid on an item and when an item sells. Keeping track of all listings can also be done easily from My eBay under the Activity Tab.
- 29. My eBay This is the area to control and manage an eBay account.
- 30. My eBay - Account S ettings Control all settings for an eBay A ccount from the Account Tab. Site Preferences and PayPal Account settings can also be controlled from here.
- 31. Feedback
- 32. S taying S afe Online PayPal offers many resources to help keep users informed both as buyers and sellers.
Editor's Notes
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Welcome to Internet Selling - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Instructor notes will be distinguished by italics Make sure the following is installed / updated: Internet Explorer Other requirements: Internet Connection (High Speed preferred) Students need to have: Gmail or webmail account Item to sell Credit Card information and/or Chequing Account Information *You should be familiar with buying and selling on eBay, have your own accounts in eBay and PayPal and possibly have set up ‘training’ accounts separate from your own.
- eBay was founded in 1995 in San Jose, CA and has spread all over the world. It is one of the few success stories from the dot-com era of the late 1990s. Some refer to eBay as the “World’s Biggest Garage Sale” with millions of items for sale in both bidding and fixed price settings. eBay is a publicly traded company (NASDAQ: EBAY) on the NASDAQ stock exchange with over 15,000 employees and $8 Billion USD of revenue in 2009 1 . eBay started as an auction site with bidding of fixed durations. It has since expanded to include fixed price regular shopping, eBay Motors, eBay Travel and The Big Deal . eBay Motors is an area dedicated to buying and selling vehicles, vehicle parts and accessories. eBay Travel is a travel portal and The Big Deal is an area that offers deep discounts on products at fixed prices with free shipping in Canada. Items are featured for one week or as long as supplies last. eBAY INC. REPORTS FOURTH QUARTER AND FULL YEAR 2009 RESULTS http://files.shareholder.com/downloads/ebay/867139445x0x345224/b455630d-4bb9-4ba5-adb1-40dcf29e82ce/eBay_Q409EarningsRelease.pdf
- Some people run their entire business buying and selling via eBay.
- *Make sure everyone has access to webmail accounts before starting the eBay Registration process. A verification email will be sent to the email address that is entered during registration as the last step in the process. *There is a place on the student handout to record their User Name and Password for future reference. 1: Go to www.ebay.ca 2: Click on the Register Link under the eBay logo. 3: Tell us about Yourself – Fill out this section with your personal info (First Name, Last Name, Address, Phone Number and Email). This information is required to finish the registration process. 4: Choose your User ID and Password – Choosing a eBay User ID is important, as this will be your eBay name, the name that will represent you when buying and selling items. When typing a User ID into the box, you will be immediately notified whether the ID is available or not. If it is available, a green checkmark will appear to the left of the box. (User ID can only be changed once every 30 days) 5: Create your Password – Choose a password that is between 6 and 20 characters. Make sure the password is a mix of letters, numbers and symbols to make it more secure. You will have to re-enter the password in the box below to make sure they match. 6: Pick a Secret Question – Choose one of the questions from the list and type your own custom answer in the Your Secret Answer box. 7: Date of Birth – Fill in the Date of birth area to prove to eBay that you are at least 18 years old. 8: Verification Code – A verification code is another security feature to help combat automated systems from signing up for accounts. If you cannot read the code or are unsure about the code, hit the refresh the image link to get a new code. The code must be entered properly or the sign-up process will stall. 9: You must agree to the condition of the site and check the box to proceed. If you agree with the terms check the box and click the Continue Button .
- 1: Login to your webmail and find the confirmation email sent by eBay. 2: Click on the Activate Now link to Activate your eBay Account. This will complete the sign-up process and take you to the eBay Welcome page. The Welcome Page will give you options to start buying and selling as well as downloading an eBay toolbar. There is also an option at the bottom to sign up for a PayPal account. This is a quick way to set up a PayPal account in just a couple clicks and link it to your eBay account. *Pause Here* Before we set up a PayPal account lets learn a little about PayPal.
- www.paypal.ca PayPal‘s orgins date back to 1998 in California and in 2002 was acquired by eBay. Headquarters are in San Jose, CA with offices around the United States along with offices in Dublin, Berlin, Tel-Aviv and other cities. PayPal is also expanding into emerging markets like China and India. PayPal supports payments in 24 currencies (fees may apply) and growing. In 2009, PayPal represented 15% of global e-commerce payment volume 1 . PayPal now claims more than 210 million accounts worldwide and has many different ways to conduct money transactions online. 1. https://www.paypal-media.com/documentdisplay.cfm?DocumentID=2260
- As a Buyer Shopping without sharing personal information is a great feature. Plus this saves you from the tedious task of having to re-enter personal, financial and shipping information every time a purchase is made. Click on the Pay with PayPal button and with just a couple clicks the checkout process is complete. Payments can be made with a PayPal balance, bank account or credit card. All done from within PayPal for you. Transactions process quickly which means the purchased item ships sooner. PayPal also keeps the user protected from any unauthorized transactions made from their account by offering 100% protection against fraud (check website). There is also a Resolution Center if there ever is a dispute between buyer and seller. Best of all, there is no fee when using PayPal to make an Online purchase. As a Seller PayPal provides a quick way to process payments and speed up turnaround time so the product can be shipped and the transaction finished sooner. Credit Card payments can be accepted without having to have the traditional Gateway and Merchant accounts. PayPal is also built right into the checkout and payment process in eBay. Over 97% of all eBay sellers have PayPal as a payment option 1 . In most cases, people buying items on eBay expect to see PayPal as a payment option. The shipping process can also be streamlined with PayPal’s Shipping Centre which offers features such as creating shipping labels, shipping discounts, and package tracking all of which are integrated within your account. PayPal also has Seller Protection which can help guard against unauthorized payments, charge-backs and items that claimed to not have been received. There are a few limitations to this so check in the Seller Protection overview: https://www.paypal.com/ca/cgi-bin/webscr?cmd=xpt/Marketing/securitycenter/sell/SellerProtection-outside Other PayPal Options With a PayPal account, money can be transferred within Canada for free (see details) or internationally for a small fee. To find out more about International money transfers click on the Send Money Link or use PayPal's transfer calculator to figure any fees associated with International transfers: https://www.paypal.com/ca/cgi-bin/webscr?cmd=xpt/Marketing_CommandDriven/general/International_Money_Transfer-outside PayPal can also be used to send Invoices by email and receive payments. PayPal also has Mobile browsing, SMS, Squareup with PayPal for Facebook along with apps for Blackberry, iPhone and Android that provide much of the same functionality as the main website. For Merchant Services, PayPal offers credit card processing via a website or over the phone. Invoicing by email features are also available. 1. https://personal.paypal.com/ca/cgi-bin/marketingweb?cmd=_render-content&content_ID=marketing_ca/sell_on_ebay&nav=2.2
- Setting up a PayPal account this way automatically links your eBay account with your PayPal account. Settings can always be changed after for either account. *There is a space on the students handout to record User Name and Password for future reference. This is the automated, quick way and doesn’t set up all the financials. 1: Click on the sign up for PayPal. 2: Follow the steps. Once our account is created, we will be asked to return to eBay or Add a Payment method . 3: Choose your Payment method of choice, either Add a Bank Account or Add a Credit/Debt Card . 4: Fill in the information needed and click Add Card (Credit/Debt Card) or Continue (Checking/Savings). You have now set up your payment method. Other cards or accounts can be added or changed later if needed. Lets return to eBay. A PayPal account can also be set up manually by going to - www.paypal.ca
- It is a good idea to do a search before placing any items on sale. Seeing how many other similar items are being sold and what the price range can give us a ballpark idea of the value of our item in the eBay environment. Plus it is nice to know how many of the same or similar items are available for sale on eBay; think of it as scouting out the competition. *Practice: 1: Type in keywords related to your product in the search box, choose a category from the drop down list and click on the Search Button. eBay will come back with a list of Search Results. The amount may be staggering sometimes. In the left column, the search can be refined by a list of categories related to your search. 2: Click on a related Category to narrow the Search Results down. 3: Scroll through the new search results and choose one.
- This should give you a good idea of some of the things you will need to think about when setting up your first listing. 1: The product will need a descriptive title that can be easily found in a search. Be precise but not too descriptive. Be sure to include all the necessary keywords for that product so it can be found in most search scenarios. 2: Look at the price of the selection and make sure to go back to the search list and look at more listings and prices. You don’t want to price your item too high and not get any interest. You also obviously don’t want to set the price too low and risk not getting proper value (profit) for the item. 3: Category is also important. Where does my product belong? Placing the product in the right category will also help more people find the product easier. Look though the search list for a couple of minutes and get familiar with your competition.
- *Take students to the Fees page.
- When an item is listed on eBay, an Insertion Fee is charged. There are many different ways to insert a listing and the fees vary accordingly. For the scope of this workshop we cannot go over and cover all these fees but please spend a couple minutes and read through the options on the page and decide which one will work best for your product. * There is also an option to list a product as Business & Industrial equipment. Listing this way has a separate list of fees
- If an item is sold or ends with a winning bid , there are more fees called – Final Value Fees . These fees vary depending on how the item was sold and what kind of item it is. Here is an example. If an item is listed in an auction-style format and it sells for $100.00 , the final value fee will be $9.00 or 9% . If the item doesn’t sell, no fees will be charged.
- If you ever get stuck, eBay has a selling tutorial at: http://pages.ebay.ca/education/selling/tutorial_1.html *It is a good idea to go through the tutorial.
- 1: Type in your UPC, ISBN, or product name and click Start Selling . 2: The next page will help you find or choose a category for your item. 3: There are two tabs – Suggested Categories and Select a Suitable Category . If a category can’t be found in the Suggested Categories, switch tabs and try to select one from the list. Select one category by clicking in the checkbox. *More than one category can be selected but fees will apply.
- Continue filling out the information. If you need help at all, click on the little question mark icon to the right of the title of each section. 4: Choose a currency. 5: Give the item a descriptive Title . Choose words that a buyer would type in a search. 6: Choose a condition – new, used, refurbished, etc. 7: Fill out all the Item Specifics . There is also an option at the bottom to add a custom item.
- 8: Click on the Add pictures button to get to the image pop-up window. Click Browse to navigate to the location of the pictures for the item. The first photo is free , each additional photo is $0.15 Gallery Plus can be added for $0.35 and will add a large picture to the Search Results. Picture Pack gives a discount on Supersize, Zoom and extra pictures. Once a photo is selected, it can be cropped and rotated with the built in tools in the image preview window. 9: When finished selecting, altering and choosing upgrade options, click the Upload button . - - - - - - - - - - - - If you don’t have any photos of the item, do a Google Image search to see if there is any stock/studio photos available for the item. * Walk them through this. *Some photos may be copyrighted . www.google.ca. Click on the Images link at the top of the page and type keywords for the item into the search box. When a photo is found, right click and save to the Desktop. Go back to eBay and click on the Add pictures button, Click on Browse and point to the photo and upload it.
- 10: Create a description for the item.
- Listing an item as an Online Auction has the options of a Starting Price and a Buy it Now price. The Starting Price is the price the first bid has to be and the Buy it Now Price gives the buyer the change to purchase the item immediately. 12: Enter a Starting Price for the Online Auction and decide if you want a Buy it Now Price . 13: There is also a checkbox to allow buyers to submit an offer on the item. If you accept the offer the listing will end. 14: Fill in the Quantity box will the number of items available for sale. The last box is important. How long do you want the duration of the auction to be? The options range from a quick 3 day auction ... up to 30 days . There is even a Good ‘til Cancelled option that renews every 30 days until cancelled or sold. 15: Decide on a auction length from the drop down menu. Fixed Price is the other Selling Option and has separate listing fees and final value fees as listed in Fees section from earlier. The buyer will have to accept the Fixed Price to buy the product and close the listing. Scrolling down to the bottom of the page at any time will display a current total of accumulated fees.
- PayPal is usually the best option and depending on the type of product, it may be the only option. 16: Enter your PayPal email address in the box below the PayPal/Credit Card logos.
- 17: Domestic Shipping – Set all options from the drop-down menus and costs for shipping. There is also a checkbox to offer Free Shipping . 18: Handling Time - Choose the amount of Handling Time needed. If the item is available to International Buyers, proceed to the International section and fill out the associated drop downs and boxes. 19: Exclude shipping locations – Click to create a list of excluded places if any. 20: Item Location - Make sure to double check the Item Location. If the item is in a different location , make sure to change accordingly. 21: Return Policy – Make sure to make any adjustments if needed to the Return Policy.
- By clicking on Research Rates , a Shipping Calculator pop-up window will appear to help the seller estimate shipping costs.
- 22: Click Continue to proceed to the next screen.
- 23: Decide if you to add a Subtitle for more exposure. A $0.50 fee will apply. Below the Subtitle is a preview of the how the listing will appear in the search results . Scrolling down will also show a preview of the actual listing at regular size . Make sure to proof read and check for accuracy before moving on.
- The listing if needed can be modified by clicking on the Edit Listing link. Scrolling down farther displays a preview of the listing and a summary of all fees associated with the listing. If everything is satisfactory click on the Continue Button .
- Before the Item can be listed, eBay asks for a method of payment, so if the item sells, they can collect any associated fees. PayPal, Credit Cards and bank accounts are the options available. Choose one and Click Continue . The Item is now listed !!!
- There are three tabs at the top of My eBay . Activity Tab – Helps you keep track all Buying (all bids on items, items won or purchased and items not won) Selling (all scheduled items, active items, sold items and unsold items) and Lists (watch list items) bidding, buying and items won. The Activity Area is very important and helps keep track of all transactions in eBay, especially if buying and/or selling many items at once. There is also a Buying and Selling Reminder Area and Watch List in the centre column. Messages Tab – This area works just like email and helps buyers and sellers converse as well as eBay periodically sending messages to users. The number of unread messages will be displayed in brackets in the Messages Tab. Account Tab – This area controls all the account settings for your eBay account. Passwords can be changed, shipping address, etc.
- *Practice: 1: Click on the Account Tab . 2: Click on Personal Information from the list in the left column. Account Information - User ID , Password and Secret Questions can be changed. It is a good idea to change your eBay password frequently and make sure to use both numbers and letters. Email and Contact Information – Registered Email and Registered Name and Address can be changed here. More than one shipping address can be stored here as long as one is set to primary. They can be adjusted anytime. Financial Information – Automatic Payment and One-Time Payment settings can be adjusted here. 3: Take a couple of minutes and click around and explore many of the other Account Settings available.
- Feedback is a community based system of checks and balances. After every transaction the buyer and seller are both able to rate the transaction experience; positive, neutral or negative and leave comments for other to see. As more transactions are made, a pattern develops and many people use this feedback in their decision to buy an item from a certain seller. The number in brackets is the amount of total transactions. Clicking on the Seller’s name shows all recent feedback in a list.
- * Make sure to make students aware of the Safety Features section and if time permits, walk the students through some of these Safety Features. Open a browser and visit www.paypal.ca Click on the Security Centre Link at the top or bottom of any PayPal page. The Security Centre has a Phishing guide, Online Safety Essentials, Safer Buying, Safer Selling and many other features to help users battle fraud online. Make sure to read through this information to help protect yourself from the many dangers and pitfalls out there.