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  A	
  quick	
  Guide	
  to	
  setting	
  up	
  your	
  Online	
  Store	
  {Blog}	
  
	
  
The	
  Process	
  Of	
  Building	
  
	
  
Before	
  even	
  considering	
  to	
  launch	
  your	
  website,	
  it	
  is	
  crucial	
  to	
  spend	
  
some	
  time	
  away	
  from	
  the	
  computer	
  and	
  build	
  your	
  idea.	
  What	
  kind	
  of	
  
products	
  will	
  you	
  be	
  selling?	
  Are	
  there	
  any	
  competitors	
  in	
  this	
  niche?	
  
Ideally	
  how	
  should	
  your	
  website’s	
  user	
  interface	
  look?	
  These	
  are	
  all	
  very	
  
important	
  topics	
  of	
  discussion,	
  which	
  you	
  should	
  consider	
  deeply.	
  It	
  will	
  
also	
  help	
  a	
  lot	
  to	
  build	
  a	
  brand	
  name	
  in	
  these	
  early	
  stages	
  of	
  
development.	
  You	
  can	
  purchase	
  the	
  matching	
  domain	
  name	
  ahead	
  of	
  
time	
  to	
  secure	
  your	
  company	
  name	
  and	
  logo.	
  A	
  new	
  Google	
  account	
  can	
  
help	
  on	
  multiple	
  levels	
  for	
  a	
  new	
  corporation.	
  With	
  Google	
  you’ll	
  gain	
  a	
  
brand	
  new	
  email	
  account	
  under	
  Gmail	
  and	
  access	
  to	
  each	
  of	
  Google’s	
  
apps.	
  This	
  includes	
  Google	
  Docs	
  and	
  Google	
  Analytics	
  for	
  tracking	
  your	
  
web	
  page	
  traffic.	
  	
  
	
  
Registering	
  A	
  Domain	
  
	
  
	
  
Once	
  you	
  have	
  a	
  rough	
  idea	
  of	
  how	
  your	
  shop	
  will	
  work,	
  its	
  time	
  to	
  make	
  
some	
  bold	
  steps.	
  Registering	
  a	
  domain	
  name	
  and	
  finding	
  a	
  web	
  host	
  
aren’t	
  very	
  difficult	
  tasks.	
  Yet	
  they	
  are	
  monumentally	
  important	
  steps	
  in	
  
the	
  overall	
  launch	
  process.	
  Spend	
  a	
  lot	
  of	
  time	
  considering	
  your	
  
domain	
  before	
  purchase.	
  Once	
  you	
  buy	
  one	
  it’s	
  usually	
  set	
  for	
  1	
  year	
  (or	
  
more	
  if	
  you	
  choose),	
  so	
  you’re	
  stuck	
  with	
  it!	
  	
  
 
Choosing	
  The	
  Web	
  Hosting	
  Service	
  
	
  
	
  
When	
  it	
  comes	
  to	
  hosting,	
  things	
  get	
  a	
  bit	
  more	
  difficult.	
  You’ll	
  want	
  to	
  
consider	
  the	
  backend	
  language,	
  which	
  your	
  online	
  shop	
  will	
  run.	
  If	
  you	
  
don’t	
  have	
  any	
  preference	
  or	
  just	
  don’t	
  care,	
  then	
  PHP	
  is	
  recommended.	
  
It’s	
  open	
  source	
  and	
  supported	
  in	
  mostly	
  99%	
  of	
  server	
  environments.	
  
But	
  just	
  ensure	
  that	
  any	
  hosting	
  account	
  you	
  purchase	
  will	
  support	
  PHP	
  
and	
  MySQL	
  databases.	
  
	
  
Choosing	
  Your	
  E-­‐Commerce	
  Package	
  
	
  
	
  
There	
  are	
  two	
  main	
  categories	
  to	
  choose	
  from	
  for	
  building	
  an	
  online	
  
shop.	
  Hosted	
  solutions	
  are	
  companies	
  that	
  provide	
  you	
  with	
  everything	
  
you	
  need	
  on	
  the	
  backend	
  and	
  host	
  the	
  e-­‐commerce	
  script	
  on	
  their	
  
servers.	
  This	
  means	
  you	
  won’t	
  need	
  to	
  perform	
  any	
  programming	
  or	
  file	
  
uploads	
  of	
  any	
  kind.	
  You	
  will	
  however	
  still	
  need	
  a	
  domain	
  name	
  to	
  
redirect	
  and	
  give	
  your	
  shop	
  a	
  distinct	
  URL.	
  Now	
  you	
  can	
  also	
  work	
  
with	
  licensed	
  scripts,	
  both	
  paid	
  and	
  open	
  source.	
  These	
  kinds	
  of	
  e-­‐
commerce	
  systems	
  are	
  easily	
  customized	
  and	
  make	
  up	
  the	
  majority	
  of	
  
online	
  web	
  stores.	
  But	
  when	
  you	
  are	
  working	
  with	
  money	
  and	
  payments	
  
online	
  there	
  are	
  many	
  security	
  risks	
  to	
  consider.	
  If	
  you	
  feel	
  
uncomfortable	
  taking	
  on	
  that	
  much	
  responsibility	
  it	
  may	
  be	
  wise	
  to	
  
choose	
  a	
  hosted	
  solution.	
  	
  
	
  
Taking	
  Merchant	
  Payments	
  Online	
  
	
  
	
  
Credit	
  cards	
  provide	
  a	
  simple	
  solution	
  for	
  your	
  customers	
  and	
  you	
  to	
  pay	
  
online.	
  An	
  Internet	
  merchant	
  account	
  is	
  used	
  to	
  receive	
  funds	
  over	
  the	
  
web	
  for	
  goods	
  or	
  services.	
  Similarly	
  a	
  payment	
  gateway	
  or	
  payment	
  
provider	
  is	
  a	
  service	
  that	
  connects	
  your	
  store	
  with	
  your	
  merchant	
  
account.	
  This	
  means	
  you’ll	
  be	
  able	
  to	
  accept	
  instant	
  payments	
  via	
  credit	
  
card	
  whenever	
  your	
  customers	
  buy	
  something.	
  After	
  you	
  have	
  
successfully	
  created	
  a	
  merchant	
  account	
  you’ll	
  have	
  to	
  choose	
  
a	
  gateway.	
  These	
  are	
  companies	
  that	
  securely	
  transfer	
  the	
  data	
  your	
  
customers	
  input	
  into	
  your	
  merchant	
  account.	
  Sometimes	
  banks	
  will	
  
provide	
  you	
  with	
  the	
  gateway,	
  although	
  there	
  are	
  plenty	
  of	
  options	
  to	
  
choose	
  from	
  otherwise.	
  	
  
	
  
Add	
  Content	
  And	
  Products	
  
	
  
	
  
Familiarize	
  yourself	
  with	
  the	
  administrator	
  panel	
  and	
  how	
  to	
  work	
  with	
  
product	
  pages.	
  It’s	
  important	
  for	
  your	
  viewers	
  to	
  receive	
  the	
  best	
  user	
  
experience	
  on	
  your	
  website	
  and	
  hopefully	
  land	
  the	
  sale.	
  If	
  you	
  notice	
  
any	
  image	
  size	
  limits	
  or	
  set	
  proportions	
  consider	
  spending	
  some	
  
time	
  pre-­‐cropping	
  your	
  product	
  images.	
  Or	
  at	
  the	
  very	
  least	
  standardize	
  
the	
  image	
  size	
  so	
  your	
  products	
  will	
  display	
  evenly	
  in	
  rows/columns.	
  
Along	
  with	
  product	
  listings	
  you’ll	
  want	
  to	
  begin	
  working	
  on	
  your	
  page	
  
copy.	
  Written	
  content	
  on	
  your	
  website	
  is	
  vitally	
  important	
  to	
  get	
  your	
  
message	
  across	
  and	
  land	
  sales.	
  	
  
	
  
Marketing	
  And	
  Beyond	
  
	
  
	
  
It’s	
  a	
  difficult	
  process	
  to	
  build	
  and	
  launch	
  a	
  full-­‐scale	
  e-­‐commerce	
  
solution.	
  But	
  now	
  the	
  fun	
  really	
  picks	
  up	
  as	
  you	
  start	
  taking	
  orders	
  and	
  
marketing.	
  Nobody	
  is	
  going	
  to	
  find	
  your	
  website	
  without	
  some	
  form	
  of	
  
marketing.	
  It	
  is	
  highly	
  recommended	
  to	
  create	
  a	
  Google	
  Analytics	
  
account.	
  With	
  their	
  tools	
  you	
  can	
  find	
  your	
  most	
  trafficked	
  pages	
  and	
  
biggest	
  referring	
  websites.	
  Once	
  you’ve	
  run	
  a	
  few	
  successful	
  marketing	
  
campaigns	
  your	
  traffic	
  numbers	
  will	
  slowly	
  raise	
  and	
  you	
  are	
  sure	
  to	
  
grow	
  success	
  in	
  your	
  online	
  e-­‐commerce	
  shop.	
  
	
  
Conclusion	
  
	
  
	
  
This	
  guide	
  provides	
  a	
  conclusive	
  walkthrough	
  of	
  the	
  major	
  steps	
  to	
  
creating	
  your	
  first	
  e-­‐commerce	
  store.	
  It’s	
  not	
  an	
  easy	
  process	
  to	
  
complete	
  start-­‐to-­‐finish.	
  Even	
  professional	
  web	
  designers	
  struggle	
  when	
  
sitting	
  down	
  to	
  create	
  new	
  e-­‐commerce	
  stores.	
  But	
  once	
  you’ve	
  gone	
  
through	
  this	
  a	
  few	
  times	
  things	
  seem	
  a	
  lot	
  more	
  efficient	
  and	
  will	
  flow	
  
easier.	
  
	
  
	
  
	
  
	
  
	
  
GreenHonchos	
  Solutions	
  Pvt	
  Ltd	
  
www.greenhonchos.com	
  |	
  info@greenhonchos.com	
  	
  
	
  
|	
  Ecommerce	
  Technology	
  |	
  Product	
  Management	
  |	
  Online	
  Marketing	
  |	
  
Order	
  Management	
  |	
  Customer	
  Service	
  |	
  Business	
  Consulting	
  |	
  
	
  
	
  

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How to create your online store

  • 1.                                                                A  quick  Guide  to  setting  up  your  Online  Store  {Blog}     The  Process  Of  Building     Before  even  considering  to  launch  your  website,  it  is  crucial  to  spend   some  time  away  from  the  computer  and  build  your  idea.  What  kind  of   products  will  you  be  selling?  Are  there  any  competitors  in  this  niche?   Ideally  how  should  your  website’s  user  interface  look?  These  are  all  very   important  topics  of  discussion,  which  you  should  consider  deeply.  It  will   also  help  a  lot  to  build  a  brand  name  in  these  early  stages  of   development.  You  can  purchase  the  matching  domain  name  ahead  of   time  to  secure  your  company  name  and  logo.  A  new  Google  account  can   help  on  multiple  levels  for  a  new  corporation.  With  Google  you’ll  gain  a   brand  new  email  account  under  Gmail  and  access  to  each  of  Google’s   apps.  This  includes  Google  Docs  and  Google  Analytics  for  tracking  your   web  page  traffic.       Registering  A  Domain       Once  you  have  a  rough  idea  of  how  your  shop  will  work,  its  time  to  make   some  bold  steps.  Registering  a  domain  name  and  finding  a  web  host   aren’t  very  difficult  tasks.  Yet  they  are  monumentally  important  steps  in   the  overall  launch  process.  Spend  a  lot  of  time  considering  your   domain  before  purchase.  Once  you  buy  one  it’s  usually  set  for  1  year  (or   more  if  you  choose),  so  you’re  stuck  with  it!    
  • 2.   Choosing  The  Web  Hosting  Service       When  it  comes  to  hosting,  things  get  a  bit  more  difficult.  You’ll  want  to   consider  the  backend  language,  which  your  online  shop  will  run.  If  you   don’t  have  any  preference  or  just  don’t  care,  then  PHP  is  recommended.   It’s  open  source  and  supported  in  mostly  99%  of  server  environments.   But  just  ensure  that  any  hosting  account  you  purchase  will  support  PHP   and  MySQL  databases.     Choosing  Your  E-­‐Commerce  Package       There  are  two  main  categories  to  choose  from  for  building  an  online   shop.  Hosted  solutions  are  companies  that  provide  you  with  everything   you  need  on  the  backend  and  host  the  e-­‐commerce  script  on  their   servers.  This  means  you  won’t  need  to  perform  any  programming  or  file   uploads  of  any  kind.  You  will  however  still  need  a  domain  name  to   redirect  and  give  your  shop  a  distinct  URL.  Now  you  can  also  work   with  licensed  scripts,  both  paid  and  open  source.  These  kinds  of  e-­‐ commerce  systems  are  easily  customized  and  make  up  the  majority  of   online  web  stores.  But  when  you  are  working  with  money  and  payments   online  there  are  many  security  risks  to  consider.  If  you  feel   uncomfortable  taking  on  that  much  responsibility  it  may  be  wise  to   choose  a  hosted  solution.       Taking  Merchant  Payments  Online       Credit  cards  provide  a  simple  solution  for  your  customers  and  you  to  pay   online.  An  Internet  merchant  account  is  used  to  receive  funds  over  the   web  for  goods  or  services.  Similarly  a  payment  gateway  or  payment   provider  is  a  service  that  connects  your  store  with  your  merchant   account.  This  means  you’ll  be  able  to  accept  instant  payments  via  credit   card  whenever  your  customers  buy  something.  After  you  have  
  • 3. successfully  created  a  merchant  account  you’ll  have  to  choose   a  gateway.  These  are  companies  that  securely  transfer  the  data  your   customers  input  into  your  merchant  account.  Sometimes  banks  will   provide  you  with  the  gateway,  although  there  are  plenty  of  options  to   choose  from  otherwise.       Add  Content  And  Products       Familiarize  yourself  with  the  administrator  panel  and  how  to  work  with   product  pages.  It’s  important  for  your  viewers  to  receive  the  best  user   experience  on  your  website  and  hopefully  land  the  sale.  If  you  notice   any  image  size  limits  or  set  proportions  consider  spending  some   time  pre-­‐cropping  your  product  images.  Or  at  the  very  least  standardize   the  image  size  so  your  products  will  display  evenly  in  rows/columns.   Along  with  product  listings  you’ll  want  to  begin  working  on  your  page   copy.  Written  content  on  your  website  is  vitally  important  to  get  your   message  across  and  land  sales.       Marketing  And  Beyond       It’s  a  difficult  process  to  build  and  launch  a  full-­‐scale  e-­‐commerce   solution.  But  now  the  fun  really  picks  up  as  you  start  taking  orders  and   marketing.  Nobody  is  going  to  find  your  website  without  some  form  of   marketing.  It  is  highly  recommended  to  create  a  Google  Analytics   account.  With  their  tools  you  can  find  your  most  trafficked  pages  and   biggest  referring  websites.  Once  you’ve  run  a  few  successful  marketing   campaigns  your  traffic  numbers  will  slowly  raise  and  you  are  sure  to   grow  success  in  your  online  e-­‐commerce  shop.     Conclusion       This  guide  provides  a  conclusive  walkthrough  of  the  major  steps  to   creating  your  first  e-­‐commerce  store.  It’s  not  an  easy  process  to  
  • 4. complete  start-­‐to-­‐finish.  Even  professional  web  designers  struggle  when   sitting  down  to  create  new  e-­‐commerce  stores.  But  once  you’ve  gone   through  this  a  few  times  things  seem  a  lot  more  efficient  and  will  flow   easier.             GreenHonchos  Solutions  Pvt  Ltd   www.greenhonchos.com  |  info@greenhonchos.com       |  Ecommerce  Technology  |  Product  Management  |  Online  Marketing  |   Order  Management  |  Customer  Service  |  Business  Consulting  |