Amena Lee Schlaikjer is a global citizen, uprooted every 2 years since birth as a diplomat brat under the guise of an American passport from her Amero-Danish-Dutch father, but strongly grounded in the humbled village roots of her aboriginal Taiwanese mother. “Lifestyle” and “Life Choices” of people have always been her passion and manifested in an early career in fashion and cosmetics, later evolving into the world of marketing and innovation. Tired of manipulative messaging and after battling a long bout of insomnia, followed by a year of yoga and wellness research, Amena decided to concentrate on products and services with authentic intentions and therefore launched ‘The Wellness Works’. TWW is a creative network of practitioners passionate about bringing mindful stories, responsible brands and healthy events to market through company workshops and ideas. She also sits as acting Shanghai Manager for Asia-Pacific LOHAS, a wider community of LOHASians (or people who aspire towards Lifestyles of Health and Sustainability).
Helping People Live Longer, Healthier, Happier Lives Through Smart Wellness Design
1. WELLNESS PARTNERS | The Wellness Works
What Do We Do
A
co-‐crea)ve
factory
of
wellness
prac))oners
cra3ing
innova)ve
brand
strategies
around
growing
healthy
brands
and
teams.
Why We Do It
We
like
to
be
a
part
of
the
process
of
transforma)on
and
empower
people
to
take
control
of
their
well-‐being
and
use
it
to
influence
others.
We’re
also
fascinated
by
the
future
models
of
how
people
will
get
healthier
and
happier.
How Do We Do It
We
facilitate
workshops
using
an
innova)on
process
to
find
the
touchpoints
of
behavioural
change
for
your
teams
and
create
a
wellness
strategy
which
will
integrate
within
your
exis)ng
culture
and
resonate
beyond
to
your
audiences.
INTENT
INSIGHTS
IDEAS
INNOVATION
IMPACT
GREEN
DRINKS
SHANGHAI,
13TH
JUNE
2013
13. DATAFORCHINATHE CONSEQUENCES
C AUSES EFFEC TS
If the major risk factors for chronic disease were eliminated,
75% of heart disease, stroke and type 2 diabetes would be
prevented; and 40% of cancer would be prevented.
The Chinese Health Education Center
have stated that around 9.7 percent of
Chinese who are 18 or over have
developed diabetes (around 97 million
people in total).
Cardiovascular Disease (CVDs) are the
leading cause of death in China.
Cancer is now the leading cause of
death in urban China, representing 25%
of all deaths in cities and 21% of deaths
in the countryside. The WHO has
estimated 1,000,000 lung cancer
diagnoses alone per year by 2025.
WHAT YOU CAN DO:
51% MEN
2% WOMEN
6.9% MEN
0.2% WOMEN
10+% GROWTH
29.3% MEN
3% WOMEN
2.6 Million per year
(300 people per hour)
25% growth annually
4.7% MEN
6.7% WOMEN
2005 2015
30
50
70
%
MEN
WOMEN
aged over 15
years with health
due to alcohol
prevalence of
physical inactivity
prevalence of
daily tobacco use
of fast food
businesses per year
38% OF CHINESE OVER 15 YEARS OF AGE
ARE OVER WEIGHT
83% of deaths are caused by NCDs in
China are preventable through living a
healthy lifestyle.
THIS CAN PREVENT
25.5% MEN
OVER WEIGHT
BMI 25.1 - 29.9
25.4% WOMEN
OBESE
BMI 30
lifestyle when you are young so that you can live a longer, healthier, happier life. As an insurer that is not only concerned
about illness, we want to guide you on a journey to discover your well-being with our wellness zone. Through this
journey, you can be reminded of the simple lifestyle elements you can change in order to feel younger for longer, mini-
mize risks and prevent early on-set of disease.
C AUSES EFFEC TS
If the major risk factors for chronic disease were eliminated,
75% of heart disease, stroke and type 2 diabetes would be
prevented; and 40% of cancer would be prevented.
The Chinese Health Education Center
have stated that around 9.7 percent of
Chinese who are 18 or over have
developed diabetes (around 97 million
people in total).
Cardiovascular Disease (CVDs) are the
leading cause of death in China.
Cancer is now the leading cause of
death in urban China, representing 25%
of all deaths in cities and 21% of deaths
in the countryside. The WHO has
estimated 1,000,000 lung cancer
diagnoses alone per year by 2025.
WHAT YOU CAN DO:
51% MEN
2% WOMEN
6.9% MEN
0.2% WOMEN
10+% GROWTH
29.3% MEN
3% WOMEN
2.6 Million per year
(300 people per hour)
25% growth annually
4.7% MEN
6.7% WOMEN
2005 2015
30
50
70
%
MEN
WOMEN
aged over 15
years with health
due to alcohol
prevalence of
physical inactivity
prevalence of
daily tobacco use
of fast food
businesses per year
38% OF CHINESE OVER 15 YEARS OF AGE
ARE OVER WEIGHT
83% of deaths are caused by NCDs in
China are preventable through living a
healthy lifestyle.
Sources:
WHO country profile data last updated May 2012
WHO Non Communicable Diseases Country Profile 2011
WHO Global Strategy on Diet, Physical Activity and Health
Sources:
http://www.who.int/features/factfiles/noncommunicable_diseases/en/index.html
www.diabetes.co.uk
http://www.chinadaily.com.cn/life/2009-04/21/content_7698500.htm
Japanese Journal of Clinical Oncology, Cancer Trends on China 2009)
THIS CAN PREVENT
25.5% MEN
OVER WEIGHT
BMI 25.1 - 29.9
25.4% WOMEN
OBESE
BMI 30
There are a large number of people in China that feel older at a younger age. Much of this is due to lifestyle factors and
the prevalence of non-communicable diseases (the four main types of “NCDs” being cardiovascular disease, cancer,
chronic respiratory diseases and diabetes) being largely preventable by lifestyle choices that tackle shared risk factors,
namely: tobacco use, unhealthy diet, physical inactivity and harmful use of alcohol. It’s important to lead a healthy
lifestyle when you are young so that you can live a longer, healthier, happier life. As an insurer that is not only concerned
about illness, we want to guide you on a journey to discover your well-being with our wellness zone. Through this
journey, you can be reminded of the simple lifestyle elements you can change in order to feel younger for longer, mini-
mize risks and prevent early on-set of disease.
HELPING PEOPLE LIVE LONGER,
HEALTHIER, HAPPIER LIVES.