ecoScan is an Initiative, which helps us consumers give a face to the concept of sustainability. In the growing jungle of labels and brands many of us have lost the perspective - and especially - the trust in the market. Thus, it is now time to depart on new paths.

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小范围社区化的可持续发展

2. Sustainable community?
food?
live?
work?
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3. a healthy lifestyle
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“knowledge is power”
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4. China poison ...
• Melamine in Milk 三聚氰
• GM food
• Soy-sauce made out of hairs
• Massive use of pesticides
• Toxic rice
• Just google ‘China poison...’ and
• Sudan Red G you can see for yourself
• ...
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5. organic product
$$$$$$$
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6. truth about labels
Real Fake
Misc ...
2011 - 9337 organic
product certified, 2M
hectare of organic farms
50%
迷 50%
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7. stop, think, what can we do?
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8. What it is
Where it comes from
How it’s grew
Who grew it
Why the cost
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9. Back to Community
农好农夫市集
Feb - Mar : @ the market
Apr - June : help out at the
market and hosted the forum
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10. farm day
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11. Volunteers
visit
Orientation !
(indoor training)
oroit.cn/events
Knowledge Training!
(fieldtrip) for more detail
On-duty Training
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12. Beyond barcode
allows people to reach the story behind sustainable
product
available on App Store and Google play store
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13. who to buy from
consumption index between 1 to 10
the number indicates farmer’s level of sustainability
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14. August
Chinese Version
10 producers/suppliers
20+ domestic and international products
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15. pursue of a sustainable community
• Bring consumer & farmers together at events like Nonghao forum
• Invite volunteers to visit the farm, help out the farmers and bring back
their stories
• Host their stories online to help spread the good stories
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16. eventually
• Cost effectiveness can be achieved by technology.
• Direct communication between suppliers and consumers to achieve
market transparency
• Link resources to achieve economic of scale
• Community support agriculture
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17. Technology with humanity
http://ecoscan.mobi Presentation for Green Drinks Shanghai
http://oroit.cn 12th July 2012
Fan Zhang: fzhan@oroit.com www.greendrinkschina.org