2. Misha D. Clive Oliver Strube
Green Business Network™ 350 Media
Marketing Coordinator CEO & Founder
Technical help:
Call AccuConference
1-800-977-4607
3. WHO WE ARE
30th Anniversary
Questions? Contact Nick at
nbiber@greenamerica.org
4. RECENT SUCCESSES
Questions? Contact Nick at
nbiber@greenamerica.org
12. Oliver Strube
CEO & Founder
Questions? Contact Nick at
nbiber@greenamerica.org
13. Target Your Audience & other
Green Advertising Solutions
A GREEN AMERICA WEBINAR
Oliver Strube
Founder & President, 350 Media
oliver@350media.com
February 28, 2013
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
14. About Myself
• First learned about Renewable Energy &
Sustainability while traveling around the world in early
90s.
• Electric vehicle conversion as final project for BA in
International Development.
• Started solar installation company in NH after two
year renewable energy training with Solar Energy
International in Colorado.
• Founded RenewableEnergyWorld.com in 1998.
• Sold RenewableEnergyWorld.com in early 2011 to
PennWell Publishing.
• Started 350 Media in November 2011.
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
15. About 350 Media
An exclusively green advertising network,
350 Media provides advertisers with a seamless,
targeted ad buying experience, showcasing marketing
campaigns to a network of 30+ qualified eco media
publications - with a single point of contact.
• Launched 2011
• Unique Visitors: 4+ Million
• Page Views: 10+ Million
• Time per Visit: 3+ Minutes
• Social Network: 1+ Million
• Balanced Demographics: 48% Male, 52% Female
• Audience Interest: B2C & B2B
• Global Reach: 70% North America
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
16. 350 Media Network (just a sampling of advertisers & publishers)
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
18. Green Business Network Member Benefit
Great News: 350 Media provides deep discounts on
advertising campaigns to GBN members. Up to 45% of
our standard rates for banner advertising.
We have advertising options for every budget to meet
your business requirements.
The 350 Media audience is a perfect fit for GBN
Members.
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
19. Green Advertising Goals
There are many ways to reach a qualified green
audience. The key is to create customized solutions
based on your business requirements.
Ask yourself: What is my goal?
• Brand Building
• Drive Traffic
• Drive Sales
• Time Sensitive Campaign
• Event Registrations
• Social Media Network
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
20. Key Green Advertising Opportunities
Once you understand your business requirements, the
options for creative solutions become clear:
• Print Display Advertising
• Website Display Advertising
• Email Newsletter Advertising
• Dedicated Email Blasts
• Content Distribution
• Social Media Campaigns
• Video
• Affiliate Program
• Combination of two or more...
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
21. Print Advertising
Through our sales & marketing partnership with Green
America, 350 Media can now provide advertisers access
to a premium green audience in North America through a
full spectrum of green-focused print publications.
• Green American Magazine
• National Green Pages
• + Specialty Publications
Great for Longevity, Brand Building,
Credibility
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
22. Banner Advertising
Great for: Brand Building - Driving
Traffic - Continuous Exposure
• IAB Standard Sizes: Leaderboard, Medium
Rectangle, Wide Skyscraper
• Targeting: Site, Geo, Keyword
• Delivery Restrictions: Day Parting, Frequency
Capping, Companion or Non-Duplicate Distribution
• Relatively low cost and very quick to deploy
• Low cost options for banner ad design:
99designs.com
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
23. Email Newsletter Advertising
Great for: Brand Building - Driving Traffic - Pushing Out
Message Quickly to a Captive Audience
• Supports Banner advertising
• Quickly reach a targeted list
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
24. Dedicated Email Blasts
Great for: Time Sensitive - Driving Traffic - Driving Sales
• Quickly reach a targeted list
• Immediate Results
• Exclusive Messaging
• Personalize
• Some Targeting Possible
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
25. Content Sponsorship
Great for: PR, Traffic, SEO, Internet's Long Tail
• Relatively low cost
• Credibility building
• Links building for SEO
• Long term value
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
26. Social Media Campaigns
Great for: Growing your Social Network
• Relatively low cost
• Long-term investment
• Ultimately self-sustaining
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
27. Video Campaigns
Great for: Brand Building, Communicating a lot of
Information
• Upfront Investment
• Sustained Long-tail Advertising
• Future360.tv
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
28. Affiliate Programs
Great for: Low Risk Way of Generating Sales
• Small Upfront Investment
• You get out the effort you put
in
• Best for e-tailers, but can also
be used in many other ways
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
29. Summary
• As a GBN member you have access to an amazing
green audience to advertise your products and
services.
• Understand your goals before you get started.
• Get expert help from Green America and 350 Media.
• Select the right advertising option to meet your
business requirements.
"Not advertising to save money is like stopping your
watch to save time."
"If it doesn't sell, it isn't creative." -David Ogilvy
350 MEDIA LLC - 650-933-4950 - http://www.350media.com
31. www.GreenBusinessNetwork.org
@GreenBizNetwork
facebook.com/
greenbusinessnetwork
Get started today!
Questions? Contact Nick at
nbiber@greenamerica.org
