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Anthony Bonazza, CEO
Berry College Enterprise Program
Personal Background

 •   Anthony Bonazza
 •   Senior (December CO 2011)
 •   Finance Major
 •   2 years working with enterprises
     – Jersey Beef
     – Genetics
Enterprise History

 • Launched in 2009 (pilot phase)
 • Provide real world experience to students
    – “Experience it Firsthand”
 • Unique program
    – Modeled after similar ones
 • Select group chosen
    – Profitable?
    – Meaningful?
    – Useful?
The Berry Farms Genetics Enterprise

 • Pilot in 2009
    – Potential
    – High revenue stream
    – Meaningful to students
 • Organized entity for existing programs
 • Mission: develop an internationally recognized
   herd of registered Jersey cattle while educating
   students with the head, the heart, and the hands.
The Berry Farms Genetics Enterprise

 • Goals and Objectives:
    –   Maintain positive customer relations
    –   Harvest and sell embryos
    –   Utilize genetic technologies
    –   Improve genetic quality of the herd
    –   MOST IMPORTANT: Provide opportunities and work
        experience for students!
What Exactly Do We Do?

 • Utilize technology to improve genetics
    –   Flushing
    –   Embryo Transfer
    –   Artificial Insemination (AI)
    –   Genomic Testing
 • Develop organized structures
    – Marketing team
    – Herd development team
    – Business management team
 • Involve students and business in the industry
    – POG sale
Genetic Technologies

 • Flushing
   – What is it?
   – Why we do it?
      • Donor Dam Quality
      • Spread Overall Genetic Quality
 • Embryo Transfer
   – How do we utilize it?
   – Frozen vs. Fresh
   – Recipient Importance
Genetic Technologies

 • Artificial Insemination
    – Economical was to spread genetics
    – Widespread genetic base
    – Mating control
 • Genomic Testing
    – DNA profile that predicts genetic potential
       • Formula based
       • Accuracy
       • Increase INTENSITY to use best genetics
       • Increase confidence in using younger animals
Genetic Technologies - Genomics
Genetic Technologies - Genomics

 • Industry Changing Technology
   –   >3500 genomic evaluations run nationally
   –   >200 herds participating
   –   Changes how breeding decisions are made
   –   Changes how buying decisions are made
Developing Organized Structures

 • Marketing Team
   – Create presence in industry
   – Inform industry of accomplishments
 • Business Management Team
   – Manage QuickBooks system
   – Operate business functions
 • Herd Development Team
   – Manage quality of herd
   – Find ways to improve herd
Developing Organized Structures

 • Semen Sales Team
    – Utilize industry resources to sell semen
    – Market and sell Berry bulls
 • Reproductive Management Team
    – Monitor reproductive status of herd
    – Responsible for breeding/repro maintenance
 • Liaisons
    – Manage partnership herds
    – Record herd inventories
 • REAL WORLD EXPERIENCE!
Student Involvement

 •   Most integral part of enterprise
 •   Introduce students to industry
 •   Promote Berry College
 •   Develop life skills
     – Public speaking
     – Interpersonal
     – Interview/questionnaires
 • Enhance learning outcomes
     – Use classroom knowledge practically
My Experience

 • Heavy industry involvement
 • Managerial and leadership skills
 • Life skills
    – Public speaking
    – Conflicts
    – Interpersonal
 • Opportunity to try, fail, and learn w/o major
   consequence
 • Overall – OUTSTANDING & INVALUABLE!
Questions??

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9. berry genetics enterprise anthony bonazza

  • 1. Anthony Bonazza, CEO Berry College Enterprise Program
  • 2. Personal Background • Anthony Bonazza • Senior (December CO 2011) • Finance Major • 2 years working with enterprises – Jersey Beef – Genetics
  • 3. Enterprise History • Launched in 2009 (pilot phase) • Provide real world experience to students – “Experience it Firsthand” • Unique program – Modeled after similar ones • Select group chosen – Profitable? – Meaningful? – Useful?
  • 4. The Berry Farms Genetics Enterprise • Pilot in 2009 – Potential – High revenue stream – Meaningful to students • Organized entity for existing programs • Mission: develop an internationally recognized herd of registered Jersey cattle while educating students with the head, the heart, and the hands.
  • 5. The Berry Farms Genetics Enterprise • Goals and Objectives: – Maintain positive customer relations – Harvest and sell embryos – Utilize genetic technologies – Improve genetic quality of the herd – MOST IMPORTANT: Provide opportunities and work experience for students!
  • 6. What Exactly Do We Do? • Utilize technology to improve genetics – Flushing – Embryo Transfer – Artificial Insemination (AI) – Genomic Testing • Develop organized structures – Marketing team – Herd development team – Business management team • Involve students and business in the industry – POG sale
  • 7. Genetic Technologies • Flushing – What is it? – Why we do it? • Donor Dam Quality • Spread Overall Genetic Quality • Embryo Transfer – How do we utilize it? – Frozen vs. Fresh – Recipient Importance
  • 8. Genetic Technologies • Artificial Insemination – Economical was to spread genetics – Widespread genetic base – Mating control • Genomic Testing – DNA profile that predicts genetic potential • Formula based • Accuracy • Increase INTENSITY to use best genetics • Increase confidence in using younger animals
  • 10. Genetic Technologies - Genomics • Industry Changing Technology – >3500 genomic evaluations run nationally – >200 herds participating – Changes how breeding decisions are made – Changes how buying decisions are made
  • 11. Developing Organized Structures • Marketing Team – Create presence in industry – Inform industry of accomplishments • Business Management Team – Manage QuickBooks system – Operate business functions • Herd Development Team – Manage quality of herd – Find ways to improve herd
  • 12. Developing Organized Structures • Semen Sales Team – Utilize industry resources to sell semen – Market and sell Berry bulls • Reproductive Management Team – Monitor reproductive status of herd – Responsible for breeding/repro maintenance • Liaisons – Manage partnership herds – Record herd inventories • REAL WORLD EXPERIENCE!
  • 13. Student Involvement • Most integral part of enterprise • Introduce students to industry • Promote Berry College • Develop life skills – Public speaking – Interpersonal – Interview/questionnaires • Enhance learning outcomes – Use classroom knowledge practically
  • 14. My Experience • Heavy industry involvement • Managerial and leadership skills • Life skills – Public speaking – Conflicts – Interpersonal • Opportunity to try, fail, and learn w/o major consequence • Overall – OUTSTANDING & INVALUABLE!