2. Personal Background
• Anthony Bonazza
• Senior (December CO 2011)
• Finance Major
• 2 years working with enterprises
– Jersey Beef
– Genetics
3. Enterprise History
• Launched in 2009 (pilot phase)
• Provide real world experience to students
– “Experience it Firsthand”
• Unique program
– Modeled after similar ones
• Select group chosen
– Profitable?
– Meaningful?
– Useful?
4. The Berry Farms Genetics Enterprise
• Pilot in 2009
– Potential
– High revenue stream
– Meaningful to students
• Organized entity for existing programs
• Mission: develop an internationally recognized
herd of registered Jersey cattle while educating
students with the head, the heart, and the hands.
5. The Berry Farms Genetics Enterprise
• Goals and Objectives:
– Maintain positive customer relations
– Harvest and sell embryos
– Utilize genetic technologies
– Improve genetic quality of the herd
– MOST IMPORTANT: Provide opportunities and work
experience for students!
6. What Exactly Do We Do?
• Utilize technology to improve genetics
– Flushing
– Embryo Transfer
– Artificial Insemination (AI)
– Genomic Testing
• Develop organized structures
– Marketing team
– Herd development team
– Business management team
• Involve students and business in the industry
– POG sale
7. Genetic Technologies
• Flushing
– What is it?
– Why we do it?
• Donor Dam Quality
• Spread Overall Genetic Quality
• Embryo Transfer
– How do we utilize it?
– Frozen vs. Fresh
– Recipient Importance
8. Genetic Technologies
• Artificial Insemination
– Economical was to spread genetics
– Widespread genetic base
– Mating control
• Genomic Testing
– DNA profile that predicts genetic potential
• Formula based
• Accuracy
• Increase INTENSITY to use best genetics
• Increase confidence in using younger animals
10. Genetic Technologies - Genomics
• Industry Changing Technology
– >3500 genomic evaluations run nationally
– >200 herds participating
– Changes how breeding decisions are made
– Changes how buying decisions are made
11. Developing Organized Structures
• Marketing Team
– Create presence in industry
– Inform industry of accomplishments
• Business Management Team
– Manage QuickBooks system
– Operate business functions
• Herd Development Team
– Manage quality of herd
– Find ways to improve herd
12. Developing Organized Structures
• Semen Sales Team
– Utilize industry resources to sell semen
– Market and sell Berry bulls
• Reproductive Management Team
– Monitor reproductive status of herd
– Responsible for breeding/repro maintenance
• Liaisons
– Manage partnership herds
– Record herd inventories
• REAL WORLD EXPERIENCE!
13. Student Involvement
• Most integral part of enterprise
• Introduce students to industry
• Promote Berry College
• Develop life skills
– Public speaking
– Interpersonal
– Interview/questionnaires
• Enhance learning outcomes
– Use classroom knowledge practically
14. My Experience
• Heavy industry involvement
• Managerial and leadership skills
• Life skills
– Public speaking
– Conflicts
– Interpersonal
• Opportunity to try, fail, and learn w/o major
consequence
• Overall – OUTSTANDING & INVALUABLE!